185: No voy hacer video podcast (aunque Youtube esté creciendo)

🎯 ¿Te estás presionando por hacer video podcast “porque todos lo están haciendo”?

Únete a la comunidad gratuita Entre Podcasters y conecta con otras mujeres que están creciendo sus podcasts con intención:

👉 podlatinas.com/entrepodcasters

Aunque YouTube como plataforma sigue creciendo y el video podcast está en tendencia, Carolina Maggi tomó la decisión consciente de pausar el video este trimestre.

¿La razón? No es falta de visión… es estrategia.

En este episodio te cuenta por qué está priorizando el audio, aunque ella misma habló del crecimiento de YouTube en sus predicciones 2026.

En este episodio aprenderás:

⚡Por qué las decisiones estratégicas no siempre siguen las tendencias

🧠Qué implicaciones reales tiene producir un podcast en video (tiempo, energía, logística, edición)

💡 Qué factores deberías considerar antes de decidir si el video es para ti

🎯 Cómo el comportamiento real de tu audiencia debe guiar tus decisiones

📊 Por qué a veces menos es más (y cómo evitar burnout por culpa del formato)

🎙️Por qué un podcast en audio consistente es mejor que uno en video inconsistente

Este episodio es una reflexión poderosa sobre alinear tu podcast con tu negocio, tu energía y tus prioridades reales.

Si estás debatiéndote entre hacer o no hacer video podcast, este behind the scenes te ayudará a tomar una decisión desde la estrategia, no desde la presión.

PD: Si aún no formas parte de nuestro grupo Entre Podcasters, únete gratis aquí y sigue la conversación con otras mujeres que están haciendo crecer su podcast con intención:

👉 podlatinas.com/entrepodcasters

🎙️ Entre Podcasters es el espacio para mujeres latinas que quieren crecer, monetizar y conectar estratégicamente a través de su podcast.

Aquí creemos que tu voz no solo merece ser escuchada… merece generar impacto e ingresos.

💻 Más recursos y entrenamientos gratuitos en: www.podlatinas.com

📲 Síguenos en Instagram: @somospodlatinas

👩‍💼 Host & Productora Ejecutiva:
Carolina Maggi — @caromaggi360

Una producción de PodLatinas LLC — © Copyright 2025
www.podlatinas.com

Transcript

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Saludo Y Contexto De Predicciones 2026

SPEAKER_00 0:01

This I will do video podcast. And this is in one of the predictions that I did about what is the podcasting for 2026. If you want to know what I'm saying, don't worry. Hello, I'm Carolina Matt, productor and my strategy of podcasting, and podcasting podcasts auditing to transform your show in an experiment of creating connection and monetization. Hello, hello, Entre Podcasters Podcast. I'm so Carolina Maggi, to host, and we're going to talk about a decision that I made recently, and aunque YouTube is creciendo muchísimo, and aunque the video podcast is in tendencia and mutable le gusta. Já les voy a explicar a la gente. André, porque si escucharon my episodio del último episodio of the año 2025, yo hablo de que uno del podcasting de crecimiento venía en YouTube. Y la realidad es que esta decisiones no contradice lo que dije sobre el 2026. Porque la realidad es que aunque yo estoy tomando esta decisiones, todo lo que yo dije in this episodio

YouTube Crece Pero No Es Contradicción

SPEAKER_00 2:10

sobre YouTube es verdad. En el episodio 182 hablamos de estudios, investigación, proyecciones reales. And just for YouTube como podcast. Pero también les aclaré algo muy importante. André comparando a múltiples platforms de audio. Entonces, no es lo mismo to comparar YouTube y YouTube Music, ellas juntas contra Spotify, contra Apple Podcasts, which are muchas, no? YouTube is creciendo. And the video podcasts will be creciendo. The reality is that you mentioned this year era that YouTube también, because the podcast in YouTube are gratis, okay, and when you're podcasting months, you pagas for your platform. No, $15, 12, 20, what you see. Others, by the way, who are juggling with this hobby, agarran and YouTube, and others say Spotify. But I would say, and I think nothing is that I don't want to go to anything of any manner or not,

Diferencias Entre Plataformas Y Formatos

SPEAKER_00 4:06

because you understand that there are many people who associate and this is what they say. But the reality is that you don't, or something not, we're not generalizing. YouTube is a platform of podcasts. And the problem with this is that the format of podcast is not necessarily in YouTube. When you escuch this in audio, it's horrible. There's something like yours, not to be posado, it's like and what happens? The video to me that I wanted.

El Problema De Forzar Video

SPEAKER_00 6:49

If I have to use the niche and something that can be, okay, obviously it's something extra that when I'm grabbing in audio, don't prefer. I think I'm maquillada, I have the same roof in various episodes, and no impact because the video doesn't work, still the thumbnail, or the images of YouTube, you should assure you that you have the same photo, the same pin, so the same thing you have to take a photo special with the same rope that has the design does. And I don't need to start preoccupied with this, okay? Because it's rare that the thumbnail, for me for the moment, there was a pin, a row, there's a camp, and enters and it is totally different. So the photo is super arregled, and when you see the video, it's the same. No, for that. So obviously I'm aggregated, and what was that? I didn't know that I was retrasing episodes. Not for ideas, but in many cases, obviously all the planification was, but you know that I planificated the two episodes complete. In many cases, just listening the episodes of the script. But it was ideas, because this just was there, so it was a few mentality and logistics, because all this generated more stress in me.

unknown 8:19

Okay?

SPEAKER_00 8:19

And the reality is that you grab it in my officine, okay? I can bring the luxury, I can do it in quadrants, I can prepare all this. And let's say it does a lot of people, but I mean it happens. You started with the loose, which is the queue I alumbra here in the officer. It's the reality. I literally when I was in television that I maquilla, you terminated the entrepreneur. I'm

Logística, Estrés Y Retrasos

SPEAKER_00 8:50

sorry, I met in the car, I quit all the maquillage of one. So imagine that I've been many hours with the library, or I drenout, I was agotada. In these audio, I'm demoing. I was a session super larger with a client, preparing a report, starting full, regresar, in one hour to come, regresar, responding to my podcast that I was editing for a client, and I resented, and it was sencillo, tancillo. Okay, the reality is that the podcast me and me. But the reality is that the things are moving, and just the reason important for the whole I had this decision is for what you say logistical, calendar, and path mentality. And the reality is that this week of 2025, the negotiation, and the whole thing I agree, and there are contents, so clients with the work in the first quarter of the year. So there are contracts important, clients that necessarily have big time of me, and my calendar is happening. And thank you for Universal, I have all the energies, all the things for entering these types of opportunities, because there are opportunities of crecement for me personally, some opportunities of crecimiento para Potlatina, there are opportunities of crecimiento for my clients, and as you sort of think, I'm trying in an impact positive in our community that we need in this moment. And grab in audio me permite grab in blockchain or one to one, and I don't have to have nothing. No depends on things external, that's not,

Maquillaje, Set Y Fatiga

SPEAKER_00 11:20

no, no, no, no, no. Other those that are down, that I'm starting here, I don't invertice, maquillando. I'm going to get my microphone and grab because I have my scripts, my outlines, and I'm going to grab as I'm saying. And I'm going to go deep. Okay? The reality is that with my video, depends on the set, depends on time and time of edition, because it's the reality, the videos I think I'm saying. Definitely the audio, but the audio are internally with one of the people of my students who are constantly with me, which is my coordinator, because the audio is much more sensitive and more rapid. Okay, I was happy that I was retrasando much, and my editor with other clients, not only with Podlatinas, they have a full time, and in the cases, if you retraso and I met rapid in Reverse, that's where you grab, and edit and it's much more sense than doing videos, they tard much, much, okay? So for my pass mental and consistency in this moment, the audio has much more sense. In this moment, circumstances of my life, what is it? No looks, but in this moment is what has sentiment. One is the esfuerce, the inversion, and the comportation of my audience. And that's where you find honesty with me and with the numbers. TikTok, Instagram, otros lugares, o sea, estás muy metido en la parte de YouTube. But the reality, en este primer trimestre del año, yo no voy a estar en Instagram, no voy a usar reels, no voy a distribuir videos, mucho menos estoy en TikTok, porque no me gusta TikTok para nada. Entonces, la pregunta clara fue: ¿Tiene sentido invertir en algo que yo no voy a reutilizar?

Audio Gana En Flujo Y Velocidad

SPEAKER_00 13:50

And the respuesta is no. Para algunos de mis clients es la mejor option because they ayudamos a crear contenido batch and siempre tienen contenido andar videos, I using clips del podcast. But this is my case in this moment. And I would say when you want to do why I escuch my podcast, the two principales are Spotify and Apple Podcasts. When you entrevist, or not to entrevist, when I enter the orientation that you want to escuchate one of the podcasts, I escuched and not in YouTube. And see if we have traffic in YouTube, but the consumer principle is in audio. And it was aligned with the comportation real of my audience. Not all the decisions are strategic.

Prioridades 2025 Y Clientes

SPEAKER_00 16:25

But there are others that you're not in this platform, but I'm inviting all this time, dinner, and effort in this. Of course, I certainly have a little bit for nothing locked and abroad. But the way it's a little bit super, super special, and I mean that you seem to be today.com diagonalentcasters.com diagonalent.