Send Lita Goddess of Growth encouragement

Walking away from a promising contract isn't easy, but sometimes it's necessary for true growth. After securing a position as TikTok's creator network manager in April 2025, I faced a shocking reality when my post helping creators join my network was mysteriously deleted. Despite multiple attempts to understand what "violation" had occurred, I received no clear explanation—just a permanent warning on my account.

This experience forced me to confront the power dynamics of social media platforms I've navigated for years. From the early Facebook days when we naively mixed personal and professional lives (remember that colleague who posted London vacation photos while on sick leave?), to Instagram's questionable content moderation that kept pushing inappropriate content despite my repeated blocking—each platform has revealed the same truth: these digital spaces we invest so much in are never truly ours.

The monetisation journey has been equally revealing. Before TikTok, I hadn't even heard the term "monetise." I diligently built my following to reach the magic threshold for livestreaming, only to discover the stark differences between countries. While my American connections

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