S2 Eps 2 Attention Is Our Rarest Asset, Do We Guard It?

We start with a grounding breath and use it to test how attention changes when we face headlines, algorithms, and comparison. From there things get heated and we debate media then vs now, set honest phone boundaries as parents, and share small habits that protect calm.

• guided breath to shift state
• calm vs headlines whiplash
• media overload then and now
• algorithms and arousal cycles
• teens, phones, and boundaries
• role modelling and open talks
• boredom as a useful skill
• simple daily habits that work
• couple dynamics around screens
• choosing centre over constant noise

Share it, talk about it, believe it, take action

Transcript

SPEAKER_02 0:02

Hi there, I'm Louie. And I'm Bridget. Welcome to the Bolton Ink Effect Podcast, where we are navigating new horizons.

SPEAKER_01 0:10

Each week we're pulling back the curtain on what it really takes to build something remarkable: a business, a life, and a legacy.

SPEAKER_02 0:16

So join us as we share honest conversations about relationship, entrepreneurship, video production, and the art of building a life together in a new land.

SPEAKER_01 0:25

Because sometimes the biggest risks lead to the greatest rewards. How can we help?

SPEAKER_00 0:31

Can I ask you that? Welcome, welcome to Louie!

SPEAKER_01 0:43

We are your honest Louie, and she is the other most bright. What a knob. What knobs. Hello, Louie.

SPEAKER_02 0:54

Hello, my darling. How are you?

SPEAKER_01 0:56

You have asked me the right 16 times today.

SPEAKER_02 0:58

I know.

SPEAKER_01 0:59

I'm absolutely fine, I promise you. Are you? Yes. Which part of fine are you? The top end of fine.

SPEAKER_02 1:05

The top end of fun, okay.

SPEAKER_01 1:06

Yeah, I'm great. I'm great. Today I'm grateful for the fact that I can breathe. I'm grateful that we live in this beautiful country. I'm grateful that my child is loving school.

SPEAKER_02 1:16

It's uh what are you grateful for, Louie? I'm grateful for sitting opposite this desk and recording this podcast.

SPEAKER_01 1:22

Sitting opposite this desk. Is the desk very nurturing to you? Very nurturing.

SPEAKER_02 1:27

Absolutely because I said I said in the previous podcast, one of the short little links that I posted was me gripping the table so hard because I asked you for what you expected of me. Yes. And it was a it was a complete moment of vulnerability, but I felt that the desk anchored me.

SPEAKER_01 1:42

Oh well that oh well that so I see you have a relationship with the desk then. And also we're far enough away too.

SPEAKER_02 1:48

Can I have my microphone box, please? Thank you. Because I can see that you're just gonna open and make a noise with it.

Guided Breathing To Centre

SPEAKER_01 1:53

So, Louie, I've been I've been thinking quite a lot about the direction that this podcast should take. And so I'd like you to um be open enough to do an experiment with me. So would you do me the favor, please, of just centering yourself and taking a deep breath into your stomach, calming breath and putting one hand on your chest by your heart and one hand on your tummy by your sort of solar plexus. Okay, and yeah, close your eyes. Okay, relax your shoulders, yeah, relax, relax your whole body. And I know this is a bit of a challenge, but just let your mind be at ease, let the thoughts come and go, and just take a moment to find your center. And now I'd like to ask you to find a really beautiful memory. One that infuses you with love, Mackenzie's hand in yours, a nighttime hug, feeling Juno walking beside you, whatever it is that brings a deep sense of love into your whole heart. And now just feel where that feeling is, feel where it goes, feel it wherever that feeling is. And now the next thought I'd like you to have is standing looking out at the ocean, for example, your feet in the water, beautiful day, the sun's warm on your shoulders, the faint sound of the gulls as they fly around, the clear smell of the air. And just center that feeling in your body and tell me. Tell me now how that makes you feel. You can open your eyes. How does it make you feel?

SPEAKER_02 3:58

A lot calmer.

SPEAKER_01 3:59

Okay.

SPEAKER_02 4:00

A lot more settled. Okay, a lot more present.

SPEAKER_01 4:04

Perfect. So karma, settled, and present.

SPEAKER_02 4:07

Yeah.

From Calm To Headlines Whiplash

SPEAKER_01 4:08

Now I'd like to share with you some of the highlights. The Epstein Trump files, all of the names that have been raised, all of the issues that are going on around the world, Ukraine, um, Andrew Mountbatten, who is now part of um uh a Soviet conspiracy, um, being on Instagram and seeing that one of your contemporaries has done something more than you've done, seeing that uh on on Strava, seeing that somebody's written further than you, more often than you, and how does that make you feel?

SPEAKER_02 4:39

It's it it's funny. Like I'm literally watching you outside of my body after having just done the breathing kind of exercise. Because my first split-second reaction was like, and then I literally let it go.

Why Grounding Beats Doomscrolling

SPEAKER_01 4:55

Okay, so that's what we do all day. We have these moments where where maybe we we get a sense of being in our body because we're walking from one room to the next, or we're outside, or we connect with somebody's eyes and see a smile, or whatever, and then we plunge ourselves back into social media and we plunge ourselves into the headlines and we watch the news and we find out all of this information. And it does our bodies absolutely no good. But we let our children do it, we do it ourselves, and so social media has become such an embedded part of how we relax, how we appear to take our minds off things that are going on around us, the devices we take into the toilet, the things that we we we read at night. And I know all the wisdom says don't put your don't keep your phone on at night and don't listen to it, uh, don't don't read your phone and and the blue light, etc. etc. But we still all do it and we let our children do it. And so this and so this feeling that we constantly have is one of high adrenaline, um, and there's a certain amount of fear. And I guess we can't deny that things are happening in the world. It's a very, very uncertain time. And so, as humans who are intelligent and as humans whose basic instinct is for survival, it's natural that we look around us and go, well, what is actually happening? But the thing that is so important is that we keep remembering to ground ourselves. And when you're grounded, like a tiny little experiment like we've just done, it's so much easier to um be clear about your intention for yourself and for the people around you, your intention for the day, your intention for what you want to achieve. Um, and there's lots of talk at the moment about um that we're coming into, we've come into the year of the fire horse. And so that's that's another potential um thread that your mind goes on that says, Oh, all of these things are gonna happen and everything's gonna speed up. Well, things are speeding up already, but it's how you sit in all of that and how you stay centered in all of that that is going to make the difference, and just being aware of of where we are.

SPEAKER_02 7:12

So a couple of things.

SPEAKER_01 7:13

Yeah.

SPEAKER_02 7:14

First of all, thank you for um the little breathing exercise in the beginning because it definitely does ground one and brings us into this space. So for that, I'm very grateful, and I appreciate you doing that actually, because it can be quite a scattered thought process for both you and me. I want to play a little bit of devil's advocate here for a second, and I'm not disagreeing with what anything you have said about social media and the constant bombardment of information. If you think about a previous generation, yeah, our parents' generation where there was no social media and no cell phones, they relied on TV, newspaper, and radio. Those three dominated audience attention. They had the market share of audience attention. There were more ads bombarded at them than we have today. Based on the fact that they had the media attention and the big houses and the big players could do that. So today, with the advent of technology, it feels like there's more because the dissemination of information has been democratized. So every brand and their influences and their audience are bombarding us with things all the time. And it's been democratized in a way that you anyone can get onto social media and and share and sell something. So my question, or should I say, my realization with that is we're very quick to demonize technology and we're very quick to demonize social media or attention media. And we forget that history, it's happened all the time. It's always been there. It's just that now it's become so prevalent because we've seen a behavioral, behavioral change in our kids and in us. And we're longing, I let me use eye language. I long for a time where it's just a little bit quieter or a little bit more still. So you started the second part after the little breathing exercise that we did with the bombardment of information and all the stuff that's coming out. And you can either allow it to enter your sphere or you don't. Personally, I choose not to engage in that content. The right content will reach me somehow. Whether that's through a conversation or whether that's through seeing it somewhere, I'll how I choose to react to that is a very valid point which you highlighted earlier. So, what do you do to avoid those pitfalls? Yeah, pitfalls, because also in our relationship as parents to Miss 14, soon to be Miss 15, and with the relationship with ourselves, you try and implement certain strategies for yourself and then try and shift them down onto myself and Miss 14, which sometimes backfires on you because you try to create an environment which protects you, you know, in order for you to have a strategy that says, I can't handle this, I need whatever the case is. There's nothing wrong with that, because I I I accept that it's a two-way two-way street and sense for communication. But what works for you and what doesn't work for you, and I'll tell you what works for me and what doesn't work for me.

Algorithms And Arousal Cycles

SPEAKER_01 10:55

Yeah. Okay. So a few things. Number one, are you statistically? Are you glad that you're that side of the table? No, no, no. It's just sometimes I feel like you get this like preachy thing on, and it really winds me up. But I'm going to not get to take a deep breath and center myself. Um, but I do need to ask you a few things because you know I never take anything that you say as truth. Um, not because you never speak the truth, you do, but I always like backup. I never take anything anybody says as gospel truth. So um, number one, were were our parents bombarded with more ads? Do you know that statistically? Yes or no? Yes. They were statistically. Yes. There's been store, there's been um historical data. Yes. Okay, so so that's quite interesting. Were they bombarded with news as much as we are?

SPEAKER_02 11:45

Yes.

SPEAKER_01 11:46

Really, as much as we are? Yes. It was always there.

SPEAKER_02 11:48

Newspaper, newspaper was the primary source of information. So those so it was so it was television.

SPEAKER_01 11:52

So those folks were so those folks worked all day. So when you were at the office, you didn't really have access to your your mobile device that sits next to you on the phone for eight or nine hours. So you're somewhat protected, and you probably share news with your with your colleagues. You go home and you're making dinner, you don't have your device next to you. Um you may listen to the news on the on the radio. There's, I think there were new news broadcasts in the morning, in the afternoon at six, and then maybe at 11. So there was definitely less of what was getting into the brain than what there is now. Okay?

SPEAKER_02 12:31

I'm not disagreeing with you there.

SPEAKER_01 12:32

Also, with things having sped up so much, the level of catastrophic events is much more heightened because everybody has access to a camera and anybody can put that anywhere for anybody to see. So I fundamentally, I think, disagree with what you're saying that that generation had had as much bombardment as as this generation does.

SPEAKER_02 12:55

Okay.

SPEAKER_01 12:56

Um, to add to that, and I don't want to sound preachy, but to add to that, there's an algorithm on Instagram and socials that says, let's feed this person a picture of a puppy, we're gonna get it all soft and doughy, and then the next thing is an ad, and then it starts to ramp up. And then there's a picture of something soft and warm, and then it ramps up again. So there's this constant settling into state, and then there's a bit of news of all there's advertising, and then they're settling into state. So you're always in the slightly heightened and hyperware state, and that's that's you you you can't deny. I mean, there's the the there's enough there's enough data that supports that.

SPEAKER_02 13:36

So I'm agreeing.

SPEAKER_01 13:37

So so when I was saying what I was saying, are you saying you disagree that there's less today than there was or that there's more?

SPEAKER_02 13:45

I think there's exactly the same amount. It's just the way that people access information or information gets passed on to us has just been amplified because of the device that you put in.

SPEAKER_01 13:56

Is that is that your is that you you you reckon it's the same? Are you sure? Are you are you sure you want to stick with that? I'm not I'm not I am trying to challenge you. Obviously, I think you are challenging people. What's a different time?

SPEAKER_02 14:11

Do you see the old pictures of the people on the bus and in the train? That what were they doing? They were either reading newspapers, yeah. Okay, yeah. So just swap that newspaper out for a um a device.

SPEAKER_01 14:20

Yeah, potentially.

SPEAKER_02 14:22

Okay.

SPEAKER_01 14:22

Yeah.

SPEAKER_02 14:22

So all I'm saying is that it's a different time and different thing, but it's always been there. But we demonize it now because of the problems that it seems to be creating. But there's a lot of good that's also come out of it. Okay. Okay, so we'll agree to disagree. I disagree. Okay, and that's cool.

SPEAKER_01 14:38

That's okay. And so you don't think that the exposure that's our gener uh that our generation of children is getting is is potentially harmful to them.

SPEAKER_02 14:47

I I'm I I I think it is harmful because I don't think necessarily that your brain up to a certain point, and I don't don't quote me on this, but what's it up until 16 that you can't actually um make uh discerning information?

SPEAKER_01 15:01

Uh what's I think I think that's to your mid-twenties. There's a there's a there's a slight risk adjustment that happens in in the in that growing brain. So you know, but up until they're 16, they're very open to to influence.

SPEAKER_02 15:11

So, you know, the bombardment of information because they're sitting, and we allow it as parents, but I don't think we need to demonize any one of those things because I we're seeing all that. So let's let's be clear. What is the problem it's creating for you?

SPEAKER_01 15:23

What what what do you have the problem with? What I was demonstrating is something that I think you may have misinterpreted. What I was demonstrating was that in that sea of chaos, you can find moments to be absolutely calm.

SPEAKER_02 15:37

I agree with you. Yeah.

SPEAKER_01 15:39

That's kind of the experiment.

SPEAKER_02 15:44

Thank you.

SPEAKER_01 15:46

It's a pleasure. We went down all uh all sorts of rabbit holes there. But it's interesting. So are you saying you think social media is good for children? Is that actually what you're saying?

SPEAKER_02 15:55

No, no, I'm not saying that at all. What are you saying? But but it's got a reaction out of you when I say No, but I mean, how can you be so blind?

SPEAKER_01 16:03

How can social media be good for children? In the in the in the in in the quantities that they're absorbing it. I mean, are you not seeing what's going on around the world? With with with with this children, with the with the new generation of kids?

SPEAKER_02 16:17

I I'm I'm witness to it, yes, but I'm also part of the problem because I allow it.

SPEAKER_01 16:23

Well, I think we allow it to a lesser degree in our house. Well, if you know, I I guess if I had if I had your backing, we would allow it to an even lesser degree. So when I try to put those rules in place, I don't do them because I'm not. Oh, okay.

Balancing Ideals With Real Life

SPEAKER_02 16:38

Yeah, we we did. Yeah, we did. Yeah. And when did we want to give her a phone? When she was 16. When she was 16. She's now? She's now 15. She will be 15. She will be 15. But we got it in the beginning of whatever she was. Before her 13th. Before her 14th. Her 14th birthday. 13th day. Okay. 13th birthday. Because she didn't want to feel left out because all her friends had, and we felt that that would put too much pressure on her if she didn't have a phone. So we coped out. Good point. We coped out.

SPEAKER_01 17:12

Uh possibly.

SPEAKER_02 17:14

Played out this scenario, Bridge.

SPEAKER_01 17:15

But wait, wait, wait, wait. Did we cop out? Or did we say, okay, that's what that that's that's what all the kids are doing? That's one thought. Um she's going she belongs to a technical generation, or generation that's bit embedded in technology, that's another thought. So she didn't have anything on her phone that was going to cause her any harm. I mean, she wasn't allowed Snapchat or TikTok or Instagram, or she didn't have any of those social things on her phone. Yeah, look, I think I I think one caveat here was like, I think Ms.

SPEAKER_02 17:49

14 is fairly well adjusted in terms of her consumption of based on some of the other folks around. She's not perfect, neither none of us are perfect, but we we strive to. So what's the answer though? I mean, just like ditch it all. No, I'm I'm I'm curious, like, how do we find the balance? And yes, you did the exercise in the beginning.

SPEAKER_01 18:08

I don't think there they're I don't think there's one answer for everybody.

SPEAKER_02 18:12

No.

SPEAKER_01 18:12

I think that there's a growing awareness that um social media is having a massive impact on our children. And a lot of negatively. Yeah, negatively and a lot of people.

SPEAKER_02 18:22

Positively at all.

SPEAKER_01 18:23

A lot of us don't really know what to do with that.

SPEAKER_02 18:26

Yeah. So the jury's still out.

SPEAKER_01 18:28

So, you know, parents so so we send our child to school and they looked after looked at after school, but most parents, in order to pay the mortgage or pay or pay the rent or whatever, have a full-time job. So what do you what is your child doing when she gets home at half past three to half past five when you get home? Yes, I mean you're talking about a systemic problem. Oh, absolutely. Okay.

SPEAKER_02 18:48

I mean, ideally we want them what?

SPEAKER_01 18:50

I'd like my child gardening.

SPEAKER_02 18:53

Fishing. Slave labor. Yeah, I I hear you. I hear you. But I do think sometimes you live in a um utopian world, which is not no, come on, bridge, which is not necessarily. You do, you do not know.

SPEAKER_01 19:10

It's not gonna garden or fish. That's just you ask me what would I like her to do? That's what I would prefer to do. I'd prefer her to be down at the estuary finding shells. That's what I would prefer to do.

Practical Habits That Help

SPEAKER_02 19:20

And she does do that. She does do that. You know what I mean? So that balance that you talk about, I think, is instilled through role modeling and through conversation. Actually finding out what is making her tick, no pun intended. Um, and and constantly monitoring ourselves and and her. We're I mean, it's been around a while, but I think we're still navigating this whole um world. Yeah, and it and it's a whole you and I or anybody really knows what's going to happen. I mean, you've got you know the advent of AI, etc., which is a whole nother plethora of information and challenges. Um but to your point, going back to the beginning of this podcast where you said just take a moment, and you can do it right now by just taking a breath in.

SPEAKER_01 20:10

Exactly. Just breathe in and breathe out, and yeah, find this find the centre. Because there's a whirlwind that is going to be going around us, because everything is really sped up. Um, and and I don't think we can deny that. There's there's so much that we're all being exposed to.

SPEAKER_02 20:27

What are you so concerned about when you say when you when you say speed up? Because it hasn't really sped up. Time is just carrying on the same thing. But for you, I'm asking for you.

SPEAKER_01 20:35

What so so for me, um AI takes leaps and bounds while we sleep. And that's going to change the whole face of of of how society interacts with their business, themselves, their future, their finances, their their stocks, their properties, and absolutely everything. Um, ten years ago, who even considered that we could start to that that we could send um data centers into the cloud? Yeah, way and way out and beyond into the universe. I mean, who even considered that? Self-driving cars is now not even a like a like a oh my god, really?

SPEAKER_02 21:13

So what's the answer for you? How do you navigate? How do you navigate?

SPEAKER_01 21:17

I don't have an answer.

SPEAKER_02 21:17

Give me give me give me something that you actually do to help yourself navigate that. Because I can see that it actually creates um an energy and a and a and a negative connotation for yourself or something that you're not quite sure how to navigate, and that's okay. But what are you doing to to to help you?

SPEAKER_01 21:37

So a few things. So LinkedIn, Facebook are are off my phone. I never go into Instagram anyway, so that's not a major. Um I have Snapchat because that's how Kenzie talks to me when she's um after school. And so so for me, my phone is now really just a point where I can either listen to a talk on awareness or God or whatever.

SPEAKER_02 22:00

Do you have the phone do you scroll through your phone at night?

SPEAKER_01 22:04

No.

unknown 22:04

No.

SPEAKER_02 22:05

Not.

SPEAKER_01 22:05

No.

SPEAKER_02 22:06

Every night.

Boredom, Contemplation, Attention

SPEAKER_01 22:06

You know I don't. You know I don't. The phone's next to my bed, check the weather for the morning, make sure my alarm's on, make sure I've booked gym, bang, off it goes. Yeah.

unknown 22:17

Yeah.

SPEAKER_02 22:18

And I become much better at that as well.

SPEAKER_01 22:19

I mean I don't Do you scroll on your phone in the morning when you open your eyes?

SPEAKER_02 22:23

Yes, I do. Yeah, I do.

SPEAKER_01 22:25

Do you know one thing that I can tell you from a wife's perspective, and I don't know if any other couples feel that, but it's the most insulting thing when the first thing your husband does when he opens his eyes is check his phone. Okay, so you know drives me mad. And I've told you this before, but alas, you keep on going.

SPEAKER_02 22:43

But you know that I'm checking Yeah, whatever.

SPEAKER_01 22:46

You're checking the dates on your ring and checking that you slept well and what your oxygen to blood whatevers are, whatever.

SPEAKER_02 22:53

Okay.

SPEAKER_01 22:54

But it's a snapshot, bro. It takes you like two seconds to look at that. So note it. And then I walk into the room and you're like, I'm just checking the weather. So note. But I can see that you're flicking through Instagram.

SPEAKER_02 23:04

So note it. But anyway, it's it's it's no, it's a valuable it's it's thank you for the feedback. It's your choice. I will endeavor to change my ways.

SPEAKER_01 23:14

And and that actually, this isn't a shit on Louis session. I promise you it's not. So what social habits do I engage in that drive you mad?

SPEAKER_02 23:24

No, you're perfect.

SPEAKER_01 23:25

There we go. That's what I keep telling you.

SPEAKER_02 23:27

Hey Sus.

SPEAKER_01 23:30

You're not to admit something in me.

SPEAKER_02 23:32

No, I mean look, look, no. I mean you're you you I think your concern is uh um is more the long-term effects of what happens to our children. I'm use that term generally. Yeah. Um and being as good a parent as you can be by navigating that and what that looks like.

SPEAKER_01 23:57

Yeah. And there are things that we aren't even qualified to talk about. Correct. Like um, absolutely you know, the pedophilia that occurs, the the incitement of violence, the um self-harm themes that are.

Brains Haven’t Evolved For This

SPEAKER_02 24:09

But it's even amongst those. One of the brief conversations that I've had with Ms. 14, it's the pressure that happens in the various age groups. Enormous. You know, and and I'm co I'm very cognizant of that fact. But at the same time, those pressures are not necessarily understood within the age group. No, they don't know. Why they're doing something. So that's where I'm saying the self-awareness, the self-esteem, and the self-confidence of that individual child or adults comes into play with being able to discern what is right and what is wrong and how much is going on. Because I mean, even amongst you know adults, we know it's a problem. And everywhere you look, people are you know buried in their phones because they've it's easier to look at your phone than engage in a reality.

SPEAKER_01 25:04

Or to do nothing.

SPEAKER_02 25:05

Or to do nothing.

SPEAKER_01 25:06

And doing nothing is the moment of contemplation.

SPEAKER_02 25:08

And that's an interesting point. Is is something that I have been aware of through the holidays and obviously coming into the new year is is that what you've just mentioned, that art of contemplation, the art of being bored. I've mentioned it before, but being able to sit down and just being okay with doing nothing. And it's amazing what happens after a few minutes. I mean, you've got to persevere, it's not easy. I think it's it's it's a skill almost these days to be able to sit down and just and contemplate. Agreed. And whether that's you know, noticing something around you that you never noticed before because you're not engaged or your attention is not down, downward focused, it's upward focused. And whether that's you know, like a flower in the garden or an airplane coming past or the geese flying by or looking somebody in the eye and having a conversation for more than 30 seconds.

SPEAKER_01 26:04

But you know, we're not wired to be taking in that amount of information. We haven't changed that much as the brain hasn't changed at all. Evolutionary in the last hundred thousand years. There isn't even a new crease or wrinkle in the brain. It hasn't got bigger, it hasn't got smaller. So the same brain that operated and got people to survive back then is the same brain that we operate in now. The same limitations. Um, but we're just bombarding it constantly. I mean, think about what this poor attention span, this poor brain undergoes on a daily basis.

SPEAKER_02 26:38

It just wants to survive. I mean, it's a survival.

SPEAKER_01 26:40

And sometimes it just needs some quiet. It just needs to tune out.

What We Need From Each Other

SPEAKER_02 26:47

How do we so let's let's let's figure this out um very quickly. And what you can't figure it out quickly. No, okay, all right, but for you and me, what what do you need me to do? What would you like to to to see change?

SPEAKER_01 27:03

So I think actually you and I are on such separate and individual journeys at the moment that um I've I've tried to stop noticing the things that annoy me, like the scrolling in the morning. So if that keeps you happy, you carry on. That's kind of where I'm at. Um and and I think that's yeah, we're just both really focused on on who we on who we are and how we're appearing in in this in this new year, in this new time, um, and this this phase of um humanity that we've chosen to be in. That's heavy stuff, man. No, I don't intend it to be a big thing.

SPEAKER_02 27:47

No, I feel I feel like it's born now. Yeah, no, I agree, but I just feel like that's a s uh uh I feel like it's a stepping away from each other. But I that's okay. I hear what you're saying in terms of just focusing and knuckling down on what our individual journeys are. Yeah. Yet we're still together being able to do that. But I appreciate the feedback about the scrolling. I'll stop the scrolling. You know.

Closing Reflections & Sign Off

SPEAKER_01 28:09

Um and and and you know, we can't try and stay clawed together. You've just got to. And that's part of loving somebody. Let's go and do what you're gonna do. I'll do what I've got to do. So so so that's so that's how I'm wrapping things for the moment in my head.

SPEAKER_02 28:27

Should we leave it there?

SPEAKER_01 28:29

Let's leave it there.

SPEAKER_02 28:31

Thank you.

SPEAKER_01 28:32

Thank you. That's a wrap for today on the Bolton Inc. Effect podcast. The world doesn't need more noise, it needs bold voices and real stories, people who are willing to show up. So if something has sparked an idea, made you rethink the rules or reminded you that you're not alone on this journey. Don't keep it to yourself. Share it, talk about it, believe it, take action. Because at the end of the day, it's not about waiting for permission, it's about showing up, doing the work, and making something that matters. So thanks for being here. I'm gonna build and create. Keep pushing forward, and we'll see you next time.