Knowing Me, Knowing You

9. We’re Not Here to Preach. We’re Here to Get It Done | Miye Wire’s Award-Winning Approach to Financial Planning

Marla Sofer

What if the key to great financial planning had nothing to do with spreadsheets and everything to do with how someone feels about money?

In this episode of Knowing Me, Knowing You, Miye Wire shares how her award-winning planning practice centers on empathy, discovery, and action. With over 30 years of experience and a team built around emotional intelligence, not just financial acumen, Miye is redefining how advisors connect with clients.

From one-page action plans to deeply personal discovery conversations, Miye’s approach is rooted in knowing clients as people first. She explains why understanding someone’s relationship with money—formed decades earlier—can shape everything from college savings to retirement timelines.

You'll hear how her firm builds trust across generations, why she hires based on personality, and how asking the right hypothetical questions reveals what truly matters. If you’ve ever wondered what makes advice actually stick, this episode is your answer.

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