Knowing Me, Knowing You
Knowing Me, Knowing You – The Podcast For The Future of Wealth Management
The Knowing Me, Knowing You Podcast is where forward-thinking wealth managers, tech innovators, and engaged clients come together to explore the future of client discovery and engagement to drive growth.
Through candid conversations with industry leaders, behavioral finance experts, and innovators, we uncover new ways to personalize advice, strengthen advisor-client relationships, and drive business growth.
Whether you're an advisor looking to differentiate, a fintech leader shaping the future, or a client who wants more alignment between money and purpose—this podcast is for you.
Better conversations. Smarter decisions. Stronger connections. Subscribe now.
Knowing Me, Knowing You
20. Build a Brand That Makes Others Trust You: A Conversation with Abby Salameh
In today’s fast-changing wealth landscape, differentiation is survival. Abby Salameh, Chief Growth Officer at RFG Advisory, believes that every advisor has a story worth telling and that it has nothing to do with the services they offer. To build a brand that drives growth, advisors should align their personal story with the feeling they want to evoke in clients and prospects.
With three decades in advisor marketing, Abby breaks down what most firms get wrong about branding (it’s not the logo), why intentional referrals still work, and how women and next-gen clients are reshaping the future of advice. You’ll walk away with clear guidance on how to tell a compelling story that cuts through the noise, builds trust, and turns your values into a scalable business.
This episode is a must-listen for advisors looking to grow, transition, or future-proof their practice.
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