Knowing Me, Knowing You

63. Why Retirement Planning Starts with Purpose, Not Risk with Gary Preisser

Marla Sofer

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0:00 | 40:26

For decades, retirement planning has revolved around a familiar process: determine a client's risk tolerance, build a diversified portfolio, and hope the numbers work out. But what if that entire framework starts in the wrong place?

In this episode, we explore why cash flow, timing, and purpose may matter far more than traditional risk questionnaires. As retirees transition from accumulating wealth to actually using it, many discover that the biggest challenge is not growing their assets. It is understanding what those assets are meant to accomplish. From vacations and family milestones to philanthropy and personal fulfillment, financial decisions become deeply tied to life itself.

We unpack why volatility is not the same thing as risk, how advisors can help clients spend with confidence instead of fear, and why the future of wealth management may depend less on portfolios and more on helping people define what their money is actually for.

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