Ep. 8 The Stern Truth: Value the Small Things with Jeanette Martin

I sit down with Jeanette Martin, a business relationship strategist and social media whisperer who delivers powerful mic drop moments about authentic connection in business. Jeanette shares her philosophy of "give, give, give to ask". She explains why building genuine relationships should be at the core of your business strategy, as opposed to focusing solely on marketing.

Both Jeanette and I know how challenging it is to stand out and make meaningful connections. She reveals why your credibility is now built in the comments across social media and how small talk can lead to big business opportunities. Jeanette emphasizes that entrepreneurs need to mirror their authentic selves online over creating separate business personas.

Jeanette's approach to social media as a relationship tool rather than a marketing platform will transform how you approach your online presence. This episode provides practical strategies to show up authentically and leverage social connections to grow your business. Whether you're struggling to grow your small business or looking to deepen customer relationships as a founder, you’ll find something for you in this episode.

Connect with Jeanette!

Website: mybcconsulting.com/
LinkedIn: @jeanetteymartin
Facebook: @mybcconsulting
Instagram: @mybcconsulting
X: @mybc_consulting

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Transcript

[00:00:00] Marshall Stern: Every now and then you come across someone, you meet someone who makes a huge impact on your life. In today's episode, we sit down with one of those people. Jeanette Martin is going to deliver to you, which is delivered to me, and that is some really big aha moments and what we call mic drops. Stay tuned and enjoy.

[00:00:30] Hi, I'm Marshall Stern and I've spent over 35 years leading and growing multiple small businesses. I know firsthand the struggles of entrepreneurship, feeling isolated, lonely, overwhelmed, and feeling like you have to do all by yourself. I've been through multiple recessions, and I have felt the highs and the lows I've been there, and I get it.

[00:00:51] This podcast is here to change that. Every week I will bring you straight talking advice, real world strategies, and honest. Conversations about what it takes to succeed in business without the fluff, the gimmicks, or the sugar-coated. If you're ready to stop spinning your wheels and start making real progress, then you are in the right place.

[00:01:13] This is the Stern Truth. Alright, welcome back everyone to another episode of the Stern Truth Business Unfiltered, and it is my utmost pleasure to introduce my very special guest today, Jeanette Martin. Jeanette, how you doing? 

[00:01:32] Jeanette Martin: I'm doing very well, Marshall, and we've talked before and if I can start off right off the bat, because you know me as we're well, you're my ying to my yang, to my building relationships and how that really matters.

[00:01:45] And I was chatting with someone on the weekend or last week and we were digging like, how did we meet? How did we meet? And you know how you kind of dig and you're like, you're, I call it, I spin my Rolodex in my head of all the little cards that can pop out. How did we meet? How did we meet? And it turned out it was through you when we boiled it back five years ago, it was through networking online.

[00:02:15] Wow. Yeah. So it was, it was so cool. It was like, oh, I, and then I share, I'm going to be with Marshall on Monday on his podcast. So. 

[00:02:23] Marshall Stern: That's great. Yeah, it's been a lot. It's been a long time. It goes back to the heart of the pandemic you and I met online and I've been honestly like, we'll get into all that stuff because I want to hear what you're up to, what you do.

[00:02:39] I want our listeners to understand what you do because you do some amazing things and I've actually learned a lot from you and I got stories to talk about you and all that kind of stuff, but. I want to stop talking. I want you to tell us what you do, your who. 

[00:02:55] Jeanette Martin: Okay, my who. Well, right off the bat, I love this question and I am always answer it in an intangible and I do whatever brings me joy.

[00:03:07] And my bliss and brings me energy. So right off the bat, that's what I love to tell people. What I do is if we don't take care of ourselves, we can't take care of other people. I am a business owner MYBConsulting, also known for the Move Your Bum Chum Consulting Company and stay tuned.

[00:03:26] There's something really exciting that's going to be launching this week. To do with that and, I am a business relationship strategist. I'm a social media whisperer. I'm a brand ambassador, as well as I am a social media instructor,  as well amongst other things, world traveler and a food anthropologist and what I do physically, tang, tangibly, oh, there's today's big word, as I often like to say, is I help people use social media to mirror their reality online.

[00:03:58] I help people mark their IT factor and not their marketing factor. And I think this is when we have that shift, I. Of sharing truly who we are. And someone's going to fall in love with you online, that they're going to call you, zoom with you, meet you in person. Finally, after like four years of like we did, that you better be the same person, in line.

[00:04:23] And then I also help brands, take their brands, their food brand specifically to their consumer with, uh, unique customer engagements and demo sampling. And I go about, and I use social media in a whispering way. I never shout out about anything. I get others to shout out. And yeah, and food.

[00:04:43] I've been lucky enough to travel in 51 countries on five continents. So very connected to the people in the 

[00:04:52] Marshall Stern: Wow. Well, that’s a lot of stuff, but honestly, you've, Stern Truth here. You've taught me. I think I've always done it and I'm not sure where this conversation's going to go.

[00:05:07] Because it's all about just organic, natural conversations, right? But you, I think I've always connected with people, but you go, you go deeper and you've taught me some things that are a little bit deeper with that. And it's not just about, I can't remember. I think when you spoke last year at the Entrepreneurial Growth Summit, I think you, you had a great, like everyone loved your talk, your talk.

[00:05:32] And I remember it was all about, you know, I think it's give, give, give to ask to ask, right? 

[00:05:40] Jeanette Martin: Yes.

[00:05:42] Marshall Stern: But we giving authentically and from the heart. 

[00:05:44] Jeanette Martin: Yeah. 

[00:05:46] Marshall Stern: You taught me so much. I mean, I could be on here forever with you, but I'm just curious to see some of your –  we always kid about. Your mic drops, and I know you're going to share some mic drops here today.
[00:05:58] Jeanette Martin: Oh, there could be one or two, or three or four or five or six. 

[00:06:01] Marshall Stern: Yeah. But you know, we, but the thing is, and here's the thing, and this is one, one of the reasons why I do this podcast and why I'm calling it the Stern Truth Business Unfiltered because there's so much, can I say this on the air bullshit out there and you are not.

[00:06:16] Jeanette Martin: Thank you. 

[00:06:17] Marshall Stern: So. How do we get cut through all that? Like, as small business owners, entrepreneurs, we're all trying to stand out. We're all trying to connect with people. You know, we're all trying to, if you're watching this on YouTube, you'll see it if you're listening by sort of air quotes. We're all trying to get clients.

[00:06:37] Yeah. Which I hate that term. Tell me like, what do we do? What's, the real magic out there? 

[00:06:45] Jeanette Martin: Okay, I'm going to tell you like for real. So I got little goose bumps or goose pimples all over me when you said that. Because it, truly Marshall, business owners don't get right with their reality before they come online.

[00:07:03] And uh, when I started my company, by the way next. Monday's, April before. Oh, next Tuesday. It'll be11 years that I started MYBC Consulting at the tender age of 50. Yes. Do the math. It's 61 that when I started my company back, you know, 11 years ago when I was 50, I had built such an incredible reality.

[00:07:24] Reality, meaning I had a sphere of influential people, as I like to call it, who knew my credibility, knew how, how I showed up, saw where I volunteered, understood my quirkiness and my crazy language, and my very physical way I talk, saw who I was and could speak to me and about. What I did in this world, and I've worked for some amazing, amazing companies.

[00:07:53] Starbucks is a manager, uh, hardwood floor company as a project manager. Staples is a store manager. So I've worked at Reitman's for, you know, many, many years. So I built an incredible reality of real life. People relationships showed up for others, put a spotlight on their life, made them look great. I stood in the shadow and made them shine.

[00:08:18] So then when I sat back and I went, okay, Jeanette, you're going to start your own company. Because I wanted to help the small box retailer, think like a big box person, because that was my training. Big, you know, staples, Starbucks, Reitman's, big companies work for Eaton's kind of thing. So it's like, okay, Jeanette.

[00:08:37] So you've built this incredible reality of people that can speak to your credibility and they see your visibility and you've been able to be profitable in that particular real life. So how are you going to bring it online? So to me, Marshall, the biggest disconnect that I see in people using social media is.

[00:08:58] Back to that they feel they need to be marketing. And I love your podcast a couple of episodes ago was talking about that, that marketing and putting all your eggs in that basket, where to me, what I love to use social media for is social connection, is to share the happenings that are happening in your real life.

[00:09:21] Bringing the people that are in that particular picture or place or business or organization into the post to get them to then hopefully jump into the comment box because you've tagged them into something to say something nice about you. And here's the big mic drop right off the top. Listeners out there and see seat it very deeply in your, I often like to point in your very intelligent brain and take it away from your heart, is our credibility these days and going forward is built in the comment boxes across the social media platforms.

[00:10:05] Meaning how somebody jumps into the comment box as you've tagged their business in, tag their name in their organization, in their product in, and they jump into the comment box, go beyond giving it a thumbs up or the little hard emoji or whatever the huggy face emoji, and choose to take their fingers to keyboard.

[00:10:27] And say something. Thank you so much, Jeanette, for mentioning about our product and how you love using our new mug every morning for your coffee. We appreciate you, Marshall. You can't hire a marketing company to create that kind of warm fuzzy. Advertising for you. There's no way. So it's how you show up for others and get them into the picture.

[00:10:55] And when that person takes their new word of mouth, I often, you know, kind of go fingers to my mouth, to the keyboard. That's our new credibility builder. So how are you going to bring, bring people along? So that's why I call myself a so social media whisperer is whisper out about other people and they'll take fingers to keyboard into the comment box.

[00:11:15] And shout out about you and how you show up in this world. 

[00:11:22] Marshall Stern: I love that. So I'm just curious for our listeners and our viewers mm-hmm.  and for our listeners, you can also watch this on YouTube. The what can they do, like, let's just say, so you're talking about episode two, the marketing episode where I talked about where marketing can fail you.

[00:11:39] Let's talk about the renovation company. Okay. That was my first example. Renovation company spends tons and tons of money on a vehicle wrap. Beautiful graphics, beautiful website, but they're not commenting at all. They're not even responding to my request. Right. So they've wasted all this money.

[00:11:57] So you're the renovation company and you want to get connect with clients, you want to connect with people. So how do you do that? 

[00:12:06] Jeanette Martin: Oh, love this question. So first of all, I have a new client, been working. I have actually two that are very similar. One is a health drink company that's coming on to be transforming natural health solution.

[00:12:16] Tiny little plug for them and Vitality Burger, which is a grass fed burger.  Grass Fed Heart Company. Both of them have been working on this, these two products for two years, and finally hired me to help with their branding. And I said, I'm going to branding online. Okay. And I use that term because we have both people in our lives that are amazing at creating brand packages is helping them get their brand.

[00:12:40] Think of a cow brand out there. And the first two comments that I said to both of them, because I created their LinkedIn, Instagram, Facebook, Google, my Business, their X accounts, all that. I said, please send me a list of everybody who you buy from. Who do you write a check to? Every single day, every single month.

[00:13:02] The box company, the fridge company, whatever that is. And the one owner says, well, why? And I said, well, I'm going to go follow them on your behalf, on your Instagram, on your LinkedIn, on your Facebook. So I'm going to go follow them as Vitality Burgers. I'm going to go show up for them on behalf of you. And they're like, oh my gosh.

[00:13:25] So on uh, Vitality Burger, immediately he had, a list of probably about 25 different vendors he bought from. So what an easy way to get noticed is by typing in and all of a sudden all these companies get notified. Oh, Vitality Burgers following us, Vitality Burgers, following us. Well, I totally love Vitality Burger.

[00:13:44] Why do I do it is, as I start to manage their feeds, and one of the company's, Vitality Burger, does follow is JD Farms the local turkey farm. One day we're going to go for lunch there, by the way. because we keep saying that. Anyhow, and every time that they post JD Farms post, I slide into the comment box on behalf of Vitality Burger and go, oh, that turkey sound looks delicious.

[00:14:12] We got to, we got to come out to the valley one day. because they're located in Vancouver near English Bay. So this is how you can show up for others. So it's much easier, as we know, doing B2B business. Is it not the B2C customer, after customer, after customer is if you want to work with a certain, a company that you know has got a lot of team members in it, why don't you first of all show up as business to business?

[00:14:44] On a Facebook page, on their post, on their Instagram, on their feed, on LinkedIn. So you get notified or you get, you can take yourself as often say to their world, but make sure that you are doing it authentically on how you would show up in your world. That's the key piece is before I even did this, I made sure I, I put a little bit of stuff on their, on their posts, or sorry, on their,  their platforms.

[00:15:13] So when they posted say something about family, I had posted something about family. So it makes sense that that company would show up on a post about family. 

[00:15:23] Marshall Stern: Right. Yeah. No, and, and that totally, I mean, that's what, like you said, the beginning of the, this, this episode, right? Yeah. You have to show up the way you, I mean, you said it differently.
[00:15:32] But the way you show up offline is the way you need, or sorry, the way you show up online is the way you need to show up offline and vice versa. 

[00:15:37] Jeanette Martin: Yes, absolutely. 

[00:15:38] Marshall Stern: And too many people absolutely think they have to have this persona online or offline to do whatever, like the kind of, you know, the, like gimme a business card, that kind of thing, right?

[00:15:49] Jeanette Martin: Yeah. Or what, what's it called? Networking. The spray it and hope it? No. What's the cut? When you deal the cards in a networking meeting? Yeah. And they, you hope somebody sticks on the wall or something? I don't know. 

[00:15:59] Marshall Stern: Yeah. But 

[00:16:00] Jeanette Martin: See, I don't even know the cliche because I don't even know how to do that.

[00:16:02] Cliche. 

[00:16:04] Marshall Stern: Yeah. What do you think is,  what, what do you think one of the biggest mistakes that small bus, not just small business owners, but just businesses make the. 

[00:16:17] Jeanette Martin: Oh, it's funny, I listening to a book on tape and I can't remember the, the name of the book right now is the small talk, the talk that you have in your head, first of all is, is saying you're the, you know, I can say one side of my brain.

[00:16:33] You're the best business person in the whole wide world, and you kind of, you kind of talking over the side. You'll start talking yourself out of it. because this isn't done. This isn't done is the business owner. The biggest mistake is not using that word celebration more, and even on your, on your posts, out there, I don’t know about you, but I love me a party.

[00:16:54] I love me a simile, I love me a somebody celebrating something, whether it's yay, I finally put this bookcase together to put, you know, my new tchotchkes on in my store. And I comment back and go, huh, you're farther ahead than me, it’s a celebration. It’s understanding that how you celebrate in your reality and online.

[00:17:14] That's number one and number two, and it was just coming to me and it's going to go, it's going to go, oh, it's gone. Oh, the other thing is not valuing small talk. The small talk that you have with people and witness online and how you start that small talk. Leads to big business and we've had so much people going, Ooh, small talk.

[00:17:42] I don't do small talk. It’s like, so you go from high to invoice? 

[00:17:47] Marshall Stern: Yeah, 

[00:17:48] Jeanette Martin: No. You don't value the small talk.

[00:17:53] Jeanette Martin: That into understand something about them. I have a whole methodology that I teach people about LinkedIn, about that, that word small talk leading to big business. 
[00:18:05] Marshall Stern: Well, and we're going to get definitely, we will put all your contact info and everything down in the, in the show notes.

[00:18:11] But I love that, that's that's the other mic drop value to small talk. 

[00:18:19] Jeanette Martin: Can I give you an example? 

[00:18:19] Marshall Stern: Yeah. Oh yeah, yeah, please do. 

[00:18:21] Jeanette Martin: A new customer last week, going into the office to get all their access to their social media that I'm going to start working on them. And in the summertime when it was screaming and screaming hot, I brought two cases or two big boxes of real fruit popsicles.

[00:18:36] These guys take care of my car. So it's like, oh my gosh, you, this must be really hot. I took two things of popsicles, you know, to make them feel good. I've driven by and I've taken, I think donuts, but high end donuts. Not that one begins with a T. And I was going this time and I brought four bags of different trail mixes and they were BC names and I'm going to be helping this guy with this store.

[00:18:58] So I brought something that I know that their team, and it was right before lunch to take to the lunch room because I'm going to be doing my seminars in their lunchroom. So I'm going into their space. So small talk, and what I learned is keep them fed, bring them unique little snacks and you'll get remembered.

[00:19:19] Or if I learn about you, Marshall, that number one, you have a dog. Like I have a dog that when we meet and I bring your dog a little treat. 

[00:19:29] Marshall Stern: Yeah. 

[00:19:32] Jeanette Martin: Has nothing to do with business. That's, or someone takes their coffee black, don't bring in a coffee with cream and sugar on the side. It's because that's going to go to waste.

[00:19:39] And immediately they start thinking, oh, this person is a wasteful person because really they know I drink my coffee black. So it's those subconscious things that we learn. 

[00:19:48] Marshall Stern: Huge, huge. Okay. You've done it for me now I got to share a story now of you. So years ago, I had never even met you yet, like in person.

[00:20:00] And my son turned 18, graduated high school. It was my son or my daughter. I think it was my son when he graduated high school. I got a card from you. This was the second or third card I gotten from you. But, and the first one was about, it was like images. It was a card and it was just, thank you for being you, or something like that.

[00:20:17] It was like just images of my office, my back, like from one of our mastermind classes that were sessions we were in, and I think from my, I think it was my Facebook page or LinkedIn, like, took screenshots and whatnot and sent it to me and just saying thank you. That was lovely. Loved it, right? Didn't expect it, but oh my God.

[00:20:36] When you send me a card, you saw obviously my post of my son's birthday turning 18, graduated, whatever. And you sent me that card, or actually didn't send it to me. You sent it to Josh? Not to me. It was to him. You had me at hello? Like yes. That's, I mean, that's not really small talk, but I know what you mean.

[00:20:58] Marshall Stern: That stuff goes so far because it's not about business, it's about us. And you're taking the time, whether it's a click here, a click there send, it's still, it's not even the time, it's the thought. And, and asking for nothing in return. 

[00:21:18] Jeanette Martin: And, and it goes farther than I even teach people about using social media.

[00:21:24] Marshall Stern: Yeah. 

[00:21:24] Jeanette Martin: I truly believe, and how I use it is, I call it my W five glasses who wear when my glasses that I'll be able to scrolling through on LinkedIn or Instagram or watching YouTube or wear whatever. And to me it's like, well, it is reality because I'm spending my reality looking at it and I close my eyes.

[00:21:45] Okay. Okay. I'm now looking through the window of reality and I open my eyes and I go, what can I learn beyond looking at the person? So what can I learn about. You right now is number one. You invested in a really good mic. You've got a really cool shirt. I love shirts that have a, like a little bit of red around the collar, those you can't see at home, but he is wearing, got this cool black shirt that has a little bit of red around the collar, how the block lettering.

[00:22:14] Very firm, strong lettering. So this is what I call the small talk. That I'm learning about the person beyond just looking at the person themselves in the video of the post. So with that being said, okay, now I'm learning all this stuff, how am I going to leverage it or utilize it, not use it? Because that's smarmy, but leverage it or utilize it.

[00:22:41] And that's where, and especially Marshall, if you look at somebody's background and could see your product or service. In their life, why aren't you interacting with them? So if you're an artist and you see that there's a ton of art in the background going, well, if I just had this little authentically, genuinely real, started commenting on this person's posts.

[00:23:03] Wow. Great job raising your kids, or whatever it is. Whatever comes to mind. Like if it's the same thing, if I looked in my reality and I saw my girlfriend in the kitchen making cookies with her grandkids, would I? And I came around the corner and I saw this, would I just kind of sit there with my arms crossed?

[00:23:19] No. I go, who in? Shit? What kind of cookies are you making today? Like I'm showing up for them in that moment in their life and. Grandma May or my girlfriend may turn around and say, oh, as a matter of fact, we're, we're making cookies, but I'm really teaching them math. You know, I'm teaching them something, 

[00:23:36] Marshall Stern: Right?

[00:23:37] Jeanette Martin: So it's bringing myself, bringing, seeing that person in their greatest moment. And maybe in that conversation, in the comment box, there's an opportunity to go. And I've done this quite a bit going, you know what? I have a question for you. Do you mind if I send you a direct message to me? The other thing that people, big, big mistake there.

[00:23:59] There's my cookie monster voice there. It’s the direct message to me is my private office. Yeah. And that they immediately will barf something into the direct message. I always ask permission because we've carried on that small talk. Out in front of everybody. Now I want to take and get something a little bit deeper in conversation and relationship with them.

[00:24:28] So, yeah. 

[00:24:30] Marshall Stern: Yeah, I love that. And especially on LinkedIn, there's so much of that spammy, like just – and now that I've done this podcast, right, oh my God, like the number of podcast managers that are like at me in my trying to get into my inbox and get my attention and, and sell me is just, it's ridiculous.

[00:24:47] It's ridiculous and it's like going, I always tell my clients like, when you do that or on Facebook and you just send dms to people you don't even know. Hey, let's chat. It's like going into a bar, walking up to a woman or a man and just saying, hey, want to come home with me? 

[00:25:06] Jeanette Martin: Yeah. Here's the ring. The wedding's next week o.

[00:25:12] Jeanette Martin: Here's my invoice. 

[00:25:14] Marshall Stern: Yeah. Yeah. That's where value, I love the value of the small talk. Okay, before we go, because there's like so much we could talk about here. What would you say in your experience. All the different businesses and careers you've had working with the businesses, different sizes, what would you say would be your, what do you think separates those who actually succeed in business?

[00:25:42] Whatever success looks like for them and those who struggle? 

[00:25:48] Jeanette Martin: Hmm. Can you ask me that question one more time, please? 

[00:25:53] Marshall Stern: What do you think separates those who succeed in business or are on the right path to it? because it's a process. It's a journey from those who just continue to struggle and struggle. 

[00:26:07] Jeanette Martin: Well, the obvious answer that I'm sure everybody's want to hear is you can't do it alone, you know?

[00:26:11] And reach out. That's the obvious answer. And it’s concretely really knowing why you're doing what you're doing every day. 

[00:26:23] Marshall Stern: Mm-hmm. 

[00:26:25] Jeanette Martin: That definition of success being almost invisibly, but permanently tattooed on your brain, your heart, your soul.  also, I truly believe that word manifest has been thrown upside down, backwards, and how I break out that word for my success.

[00:26:48] It’s the word manna is hand. The word fastest celebration or festival is not sharing enough. What you need in this world is being lack of a better word, vulnerable, being open, being like showing your integrity and just continuing to talk to people, to every day. I'll tell you something, that it's for my success.

[00:27:24] Every day I wake up and I go, today I want to find the person who has the best hair. I want to find the person that has the best boots. I want to find the person who has the best jeans. I want to find the person with the best smile. I want to find the person who has the, the biggest kindness thing for me, and I let that person know.

[00:27:39] So the other day I was doing a demo for one of my clients, Save On Foods in Delta. Gorgeous, gorgeous pink hair, like just this incredible, vibrant fuchsia hair. And I looked at the lady going by Best Hair of the Day award and she turned and she said, you just made my day. 

[00:27:57] Marshall Stern: Yeah. 

[00:27:57] Jeanette Martin: So is understanding the struggle is when we stop talking.

[00:28:05] Is we internalize it too much. because remember what I said up, you know, I'm the best business person, the worst business person. Throw down to your heart and go, but you love what you do and you can just ruminate. There you go. Ruminate over and over and over. Well, why don't you take it to the rooms? And take it to networking, take it to the coffee shop, like go sit in a coffee shop and do some work and, and overhear some, uh, some energy there.

[00:28:31] So I, I would say the biggest is that struggle is you stop talking. because you know what, you know what happens is people stop talking because they think people are going to sell them something to help them versus authentically helping them. Do you see the difference there is that when you're just sometimes, as we all know, I know you're long married, successful, married with kids, and sometimes your wife would say, Marshall, I just need you to listen.

[00:28:59] And that listening is the value to stop the struggle. So not talking, not communicating, just getting out and amongst people. So I would say that's my answer to that. 

[00:29:19] Marshall Stern: I love that. You know, it, it reminds me of the famous book, met her from Mars when or from Venus and I remember, yeah.

[00:29:26] Speaking to my wife. I remember she used to work at a bank years ago when the kids were little and it was stressful. And I remember she would come home and she had a rough day and man, fix problem. And I read the book and no, all they want is to be listened to. And I think there's so many people out there trying to solve the problem now they're going to get paid for it.

[00:29:58] They're trying to, right? But when you show up, like you are all about being authentic, when you show up authentically just to listen without, you know. I'm sorry you've had a bad day. I'm sorry. I feel, you know, I feel for you. I've been there. Right. Or whatever it is. People just, I think the other thing I think some people are afraid of definitely being sold to.

[00:30:26] But I also think some people are just, they're scared and they're embarrassed to put it out there, but either way. Yeah. Everyone needs to be heard. 

[00:30:39] Jeanette Martin: It does, and it drives me bonkers that when people put out stuff on social media to be seen versus heard. To very, very different types of posts that they are utilizing the platform to be seen and bellyache and you get that.

[00:31:05] You hope, authentic compassion. But they're just, it’s not truly, they're just, they're using the platform to be seen. So somebody clicks on their name to go, oh, she sells it, da da da da. So using it for nefarious, ooh, there's another big word today.  nefarious means versus really putting out there what you want.

[00:31:25] And then there's a, you would hope, like I loop it back to the beginning, that reality. That I would not put out when I truly need help. I've got my spin, my Rolodex again in my head. Then I'm going to pick up the phone. The last place to me you should be asking for quote unquote help is out in social media.

[00:31:48] To me, it should be picking up your, you know, your phone and saying somebody like Marshall, who knows everybody and their dog and Jeanette who knows everybody and their dog. Hey Marshall, this is what I'm, you know, I'm going through, I'm celebrating and that's the other thing I'm celebrating in this.

[00:32:02] Yeah, this is kind of struggling.  You know, who do you know? Yeah. And most times that's what you want is like if Marshall can't help, he knows who can. And I'd rather that help come through truly a real-life human being than through a post-human being or a or two dimensional human being where I'd rather have a three-dimensional human being.

[00:32:25] Marshall Stern: Unless you're looking for like a hot water tank replacement. 
[00:32:28] Jeanette Martin: Yeah. Or electrician. I know how, in a weird way to help with that. Yeah, because when I see, when my friends post about, you know, you do the little Google or audience, Instagram, Facebook, you type in hot water tank because you're on there to get your mind away from the problem of having a hot water tank.

[00:32:43] And then you type in and then you see all the places that come up. You know? Yeah. But then if you come down to all the friends that have said something about a hot water tank, you're like, wow. Marshall would not take his time, his fingers to keyboard to say something nice about a hot water tank company if it wasn't really good.

[00:32:58] Marshall Stern: Right.  

[00:32:58] Jeanette Martin: I’m going to trust Marshall. because I trust Marshall. Thank you. Problem solved versus the opposite. Hopefully that makes sense. 

[00:33:07] Marshall Stern: No, that's awesome. Everything you say makes sense. I'm actually going to challenge everyone listening to, to this and watching this.

[00:33:17] Watch it again or listen again, and then again, because I think we've all missed some of the stuff, some of the golden nuggets and the mic drops that the amazing Jeanette has given us today. So I want everyone to listen over and over again at least three times.

[00:33:35] That's my challenge for everyone. 

[00:33:37] Jeanette Martin: Can I switch that around? 

[00:33:39] Jeanette Martin: I want to give it a little bit of a 180. because I don't know about you, Marshall. I often tell people I've got enough challenges in my life. I don't want to pick up somebody else's challenge of me is, come on an adventure. 

[00:33:51] Marshall Stern: Ooh. 

[00:33:52] Jeanette Martin: During this podcast, and look for the little nuggets along the path of our dis of our discussion.

[00:33:59] Marshall Stern: Okay. 

[00:34:00] Jeanette Martin: That is, I invite you to listen again to the adventure that we had. 

[00:34:05] Marshall Stern: I like that. 

[00:34:06] Jeanette Martin: I want to go on an adventure, and I have my passport right over there. Okay. 

[00:34:10] Marshall Stern: I like that. I like that. And then go into social media, post it, share it, like it, subscribe it. And just tell Jeanette how, you know, what I would like everyone to actually share their favorite social media platform.

[00:34:25] What's LinkedIn, Facebook, Instagram, X whatever, TikTok.  I'm not going to see the TikTok one, what they've alert, what they've gotten out of this one takeaway from this episode. 

[00:34:37] Jeanette Martin: I would truly appreciate that. 

[00:34:38] Marshall Stern: And then hashtag at simple, whatever it is that you guys do. Hashtag right at 

[00:34:43] Jeanette Martin: MYBC Consulting.

[00:34:45] Marshall Stern: Yeah. And tag I want the hashtag 

[00:34:47] Jeanette Martin: Yeah. 

[00:34:47] Marshall Stern: Perfect, okay, so I'm going to put your stuff down in the show notes, but just, is there something that you want to offer people or like, in like to go somewhere to get more, 

[00:34:59] Jeanette Martin: They can always go to, you know, mybcconsulting.com. Moveyourbumchum.com goes to my website.

[00:35:08] I own that to me as well on LinkedIn. It just, you know what Marshall, type in my name into Google. Jeanette Y. Martin. Yeah. And you will get a menu on how you like to connect with people. I often say, meet people where they're at versus inviting them to come over to where I'm at. So if you like Instagram, talk to me on Instagram.

[00:35:26] If you like me on Google Business Talk. Go over there. And, how I'd like to wrap this up is, at the beginning when you said something is people, I invite you to go on the adventure of give, to give, to give, to ask. It means you've created three, you've given three times. So when you ask, you've created that space to receive with what you have asked for, and it'll feel so much better, so, so much better. 

[00:35:55] Marshall Stern: As opposed to the giver's gain.

[00:35:57] Jeanette Martin: Yes. 

[00:35:59] Marshall Stern: That's what I, I love about your give, give, give task. Okay. Value the small talk. I just, there's so much here. Alright, Jeanette, you're going to come back because there's so much we can talk about. I invite you to come back. 

[00:36:14] Jeanette Martin: I will take you up on that invitation. 

[00:36:17] Marshall Stern: I challenge you, I invite you to come back.

[00:36:20] Thank you so much and  you're very welcome. Oh, by the way, quick, quick question for you. What's your favorite business book? 

[00:36:27] Jeanette Martin: Oh, I have one that I recommend all the time is To Sell is Human by Daniel Pink, and then read everything afterwards. Brilliant mind blowing book I. The next one is Selling From the Heart from Gary Levine.

[00:36:47] Gary Levine a good friend of mine. And then a fiction that blew my mind, you're getting a bonus of other one, is A Prayer for Owen Meany by John Irving. Blew my mind. Kind of tough to read because he is got a very unique way of writing fiction. It changed my life about being a quirky girl. And how it's valued.

[00:37:12] Yeah, so there's my three. Nice. Always those top three. 

[00:37:15] Marshall Stern: Nice. Okay. Well thank you for sharing. Thank you for being on the Stern Truth Podcast and we will definitely see you next time. And the rest, same to you and the rest of you all. Just come back and go on socials and just follow Jeanette.

[00:37:29] She's amazing and your life will be better for it. Have a great week everyone. We'll see you next week.

[00:37:38] Thank you so much for tuning in to the Stern Truth. If you found today's episode helpful, we would love to hear from you. Please like, share and leave us a review. Also, if you'd like to be a guest in upcoming episode or join us in one of our Momentum Accountability group sessions, simply email me to Marshall@marshallstern.net.

[00:37:58] That's Marshall@marshallstern.net, and don't forget to hit the subscribe button, so never miss an episode. Until next time, keep pushing. Forwarding with confidence.