{"version":"1.0.0","segments":[{"startTime":73.00899999999999,"endTime":76.44999999999999,"body":"Welcome to the Empowered Business Podcast where strategy needs"},{"startTime":76.44999999999999,"endTime":80.20899999999999,"body":"action. I'm Monica Froese, and I'm here to help you create,"},{"startTime":80.20899999999999,"endTime":84.05,"body":"sell, and scale digital products the smart way using AI and"},{"startTime":84.05,"endTime":87.865,"body":"proven strategies to build a sustainable, profitable business. If"},{"startTime":87.865,"endTime":91.54499999999999,"body":"you're ready to turn your expertise into digital products that sell and"},{"startTime":91.54499999999999,"endTime":94.905,"body":"eventually grow into a thriving digital shop, you're in the right"},{"startTime":94.905,"endTime":98.60499999999999,"body":"place. Each week, I break down real world tactics, unfiltered"},{"startTime":98.74499999999999,"endTime":102.25999999999999,"body":"insights, and bold business moves because building a digital product"},{"startTime":102.25999999999999,"endTime":106.02,"body":"business should be sustainable, scalable, and designed for long"},{"startTime":106.02,"endTime":109.53999999999999,"body":"term success. Let's ditch the fluff, leverage AI to work"},{"startTime":109.53999999999999,"endTime":113.0,"body":"smarter, and turn your expertise into a thriving digital empire"},{"startTime":113.335,"endTime":115.595,"body":"on your terms. Let's get started."},{"startTime":119.49499999999999,"endTime":122.715,"body":"Welcome back to another episode of the Empowered Business Podcast."},{"startTime":123.655,"endTime":127.01499999999999,"body":"Again, we are going to be talking about my current favorite topic, which"},{"startTime":127.01499999999999,"endTime":130.82,"body":"is AI. Alright, let's be real."},{"startTime":131.28,"endTime":135.039,"body":"AI is everywhere right now. Some people are freaking out, not me"},{"startTime":135.039,"endTime":138.47899999999998,"body":"because I don't do the sky's falling stuff. Some people are ignoring it and that"},{"startTime":138.47899999999998,"endTime":142.175,"body":"better not be you. And then there are the smart ones. That's going to"},{"startTime":142.175,"endTime":145.695,"body":"be us. The ones using AI to work less, make"},{"startTime":145.695,"endTime":149.375,"body":"more, and get ahead while everyone else plays catch up. If that's"},{"startTime":149.375,"endTime":153.075,"body":"you or who you want to be, then listen up because I've got something"},{"startTime":153.21499999999997,"endTime":156.63,"body":"really big to share. I am speaking at"},{"startTime":156.63,"endTime":160.47,"body":"the AI unleashed for business summit on March 25."},{"startTime":160.47,"endTime":163.99,"body":"My session is actually going to be live. This is"},{"startTime":163.99,"endTime":167.82999999999998,"body":"the largest AI event in the world, alongside 30"},{"startTime":167.82999999999998,"endTime":171.615,"body":"plus experts who are using AI in real businesses. No"},{"startTime":171.615,"endTime":175.45499999999998,"body":"fluff, no theory, just real strategies that work. And guess what?"},{"startTime":175.45499999999998,"endTime":178.975,"body":"It's a % free to attend. In today's"},{"startTime":178.975,"endTime":182.5,"body":"episode, I'm going to give you a sneak peek into my session where I'll show"},{"startTime":182.5,"endTime":185.56,"body":"you how AI makes repurposing your content ridiculously"},{"startTime":185.86,"endTime":189.45999999999998,"body":"easy so that you can turn one digital product into multiple revenue"},{"startTime":189.45999999999998,"endTime":193.14,"body":"streams without starting from scratch. Plus, I'll break down"},{"startTime":193.14,"endTime":196.765,"body":"some of the other can't miss sessions happening at the summit."},{"startTime":196.985,"endTime":200.745,"body":"So I want you to go ahead and grab your free ticket now so"},{"startTime":200.745,"endTime":204.345,"body":"that you can join me live on March 25. You can join"},{"startTime":204.345,"endTime":207.64499999999998,"body":"us at monicafroz.com/unleash,"},{"startTime":207.95999999999998,"endTime":211.47899999999998,"body":"and I'll make sure to add the link for signing up into the show"},{"startTime":211.47899999999998,"endTime":215.16,"body":"notes. So let's dive into what my session's going to be"},{"startTime":215.16,"endTime":217.72,"body":"about. But before I do that, I feel like I have to give you a"},{"startTime":217.72,"endTime":221.415,"body":"little bit of a history lesson on what exactly I'm doing"},{"startTime":221.415,"endTime":225.01399999999998,"body":"in my business right now and what I'm teaching. So"},{"startTime":225.01399999999998,"endTime":228.535,"body":"in last week's episode, I walked you through a timeline and"},{"startTime":228.535,"endTime":232.29399999999998,"body":"basically the different eras of my business. Back in 2020, it"},{"startTime":232.29399999999998,"endTime":235.79,"body":"started with us pivoting to teach people how to create and launch digital products"},{"startTime":235.87,"endTime":239.39,"body":"with our course, the Empowered Business Lab. Then"},{"startTime":239.39,"endTime":243.15,"body":"we discovered as we taught students and as we also"},{"startTime":243.15,"endTime":246.69,"body":"were creating so many digital products of our own, that having"},{"startTime":246.91,"endTime":250.67,"body":"40 different sales pages and sending people to 40 different places to check"},{"startTime":250.67,"endTime":254.325,"body":"out wasn't very efficient. So we moved into the era of us having a"},{"startTime":254.325,"endTime":257.365,"body":"digital product e commerce shop. And in"},{"startTime":257.365,"endTime":261.205,"body":"2023, our shop had been up for a year. We were making a"},{"startTime":261.205,"endTime":264.65999999999997,"body":"lot of money on it, and a lot of people wanted me to explain our"},{"startTime":264.65999999999997,"endTime":268.34000000000003,"body":"strategies behind it, and thus was born our next signature program, the"},{"startTime":268.34000000000003,"endTime":272.18,"body":"digital shop experience. And one of the things that came out of this"},{"startTime":272.18,"endTime":276.02,"body":"was I realized we create a lot of content in our"},{"startTime":276.02,"endTime":279.585,"body":"online business, and sometimes we only see"},{"startTime":279.585,"endTime":283.42499999999995,"body":"one way to use that content. Like if we create it content in"},{"startTime":283.42499999999995,"endTime":286.945,"body":"the mode of a workshop, we don't realize that there's actually other"},{"startTime":286.945,"endTime":290.13,"body":"ways that we can repurpose that content"},{"startTime":290.35,"endTime":294.11,"body":"to create more products for our shop. So before"},{"startTime":294.11,"endTime":297.95,"body":"AI was really a thing, I actually came up with a"},{"startTime":297.95,"endTime":301.47,"body":"whole content repurposing strategy that's inside of the"},{"startTime":301.47,"endTime":304.85,"body":"digital shop experience, and then I even turned it into a quick win workshop."},{"startTime":305.92499999999995,"endTime":309.765,"body":"So even before AI could help me explain to people how they could use"},{"startTime":309.765,"endTime":313.605,"body":"their content to work harder for them and create more"},{"startTime":313.605,"endTime":316.885,"body":"products out of what they already created, I had come up with a ton of"},{"startTime":316.885,"endTime":320.085,"body":"ideas on how to do that. And AI has really just taken that to the"},{"startTime":320.085,"endTime":323.75,"body":"next level. So I think where I wanna start is I want to explain the"},{"startTime":323.75,"endTime":327.51,"body":"different ways I was teaching people to content repurpose before AI came"},{"startTime":327.51,"endTime":331.029,"body":"on the scene. So to set the stage for this, I really got people's wheels"},{"startTime":331.029,"endTime":334.685,"body":"turning when I use two big examples of"},{"startTime":334.685,"endTime":338.525,"body":"ways that we've been socialized to content repurposing without really even realizing"},{"startTime":338.525,"endTime":341.905,"body":"it was happening. And the first one comes from my very"},{"startTime":342.28499999999997,"endTime":345.885,"body":"favorite person in the world, Taylor Swift, of course. She is"},{"startTime":345.885,"endTime":349.73,"body":"like the queen of content repurposing. Let's take"},{"startTime":349.96999999999997,"endTime":353.67,"body":"her original records and how she has turned them into"},{"startTime":354.05,"endTime":357.81,"body":"Taylor's version. She takes the exact same songs. And, yes, she did"},{"startTime":357.81,"endTime":361.09,"body":"this for a bigger reason, which if you're a Taylor fan, you know why we"},{"startTime":361.09,"endTime":364.355,"body":"got Taylor's version. However, think about this."},{"startTime":364.675,"endTime":368.435,"body":"I gave this example. My favorite Taylor Swift era is"},{"startTime":368.435,"endTime":372.03499999999997,"body":"the Red era, and that is because that is the album that saw me"},{"startTime":372.03499999999997,"endTime":375.715,"body":"through my postpartum PTSD with my first daughter, and it"},{"startTime":375.715,"endTime":379.31,"body":"was near and dear to my heart. And in 2021, when she released red"},{"startTime":379.31,"endTime":383.07,"body":"Taylor's version, I was actually really resistant to it because I'm like, this"},{"startTime":383.07,"endTime":386.90999999999997,"body":"was so important to me. My best friend convinced me to listen"},{"startTime":386.90999999999997,"endTime":390.575,"body":"to it, and I fell in love with it, of course. It really got me"},{"startTime":390.575,"endTime":394.174,"body":"to think about how, wow, she just"},{"startTime":394.174,"endTime":397.614,"body":"sold us the exact same songs. Now, she put"},{"startTime":397.614,"endTime":401.454,"body":"enhancements in it, like we got All Too Well, the ten minute version. Right? Which,"},{"startTime":401.454,"endTime":404.949,"body":"I digress, my absolute favorite song on the planet. But the"},{"startTime":404.949,"endTime":408.79,"body":"reality is, she made millions of dollars taking songs"},{"startTime":408.79,"endTime":412.57,"body":"that were already popular and re recording them. That is content repurposing."},{"startTime":413.109,"endTime":416.949,"body":"The other thing she does really well is when she releases a new album,"},{"startTime":416.949,"endTime":420.115,"body":"like when she released the tortured poets department,"},{"startTime":420.735,"endTime":424.175,"body":"she does some interesting things. She releases multiple different"},{"startTime":424.175,"endTime":427.615,"body":"versions of it on vinyl, and she gives special"},{"startTime":427.615,"endTime":431.215,"body":"editions and bonus tracks to convince you to buy the"},{"startTime":431.215,"endTime":435.06,"body":"same content over and over again. She's honestly a genius."},{"startTime":435.06,"endTime":438.9,"body":"She's a great marketing case study in this. The other great case study in this,"},{"startTime":438.9,"endTime":442.58,"body":"which we've all been exposed to, because likely we're all in around the same"},{"startTime":442.58,"endTime":446.04,"body":"age group, and we probably remember the days of VHS."},{"startTime":446.26,"endTime":449.645,"body":"Right? So let's talk about the Disney vault."},{"startTime":450.265,"endTime":453.945,"body":"Back in the day, I remember when Disney created"},{"startTime":453.945,"endTime":457.625,"body":"urgency for us to buy our favorite Disney movies"},{"startTime":457.625,"endTime":461.385,"body":"on VHS by bringing them out for a limited time, and then they would put"},{"startTime":461.385,"endTime":464.95,"body":"it back in the vault. So if you did not buy it during that limited"},{"startTime":464.95,"endTime":468.549,"body":"time, you could not see your favorite Disney movies. So, of course, this really"},{"startTime":468.549,"endTime":472.15,"body":"convinced parents to buy it. And guess what? You"},{"startTime":472.15,"endTime":475.989,"body":"probably have bought the same movie over and over again. Think"},{"startTime":475.989,"endTime":479.795,"body":"about this. I think probably the VHS tape I wore out the most as a"},{"startTime":479.795,"endTime":483.255,"body":"kid was The Little Mermaid. So we bought The Little Mermaid on VHS,"},{"startTime":483.47499999999997,"endTime":487.235,"body":"then content mediums started changing, and we then bought it"},{"startTime":487.235,"endTime":491.0,"body":"on DVD. So now we've paid Disney for it on VHS, DVD. We"},{"startTime":491.0,"endTime":494.28,"body":"probably paid them to go see it in the movie theater, so that's three times."},{"startTime":494.28,"endTime":498.04,"body":"And guess what? Now we pay Disney plus every single month"},{"startTime":498.04,"endTime":501.64,"body":"to watch all the same things for our kids that we've"},{"startTime":501.64,"endTime":505.315,"body":"already paid for over the decades multiple times. That"},{"startTime":505.315,"endTime":508.935,"body":"is the power of content repurposing. Disney takes"},{"startTime":509.315,"endTime":512.995,"body":"one thing, and now they're even making live version movies of these"},{"startTime":512.995,"endTime":516.515,"body":"legacy movies that we've all come to love. So these are"},{"startTime":516.515,"endTime":520.25,"body":"two, honestly, corporate examples because, yes, while Taylor is great at getting"},{"startTime":520.25,"endTime":522.65,"body":"us to relate to her, the fact of the matter is she is a corporate"},{"startTime":522.65,"endTime":526.1700000000001,"body":"machine as well now. And these are things that we've been"},{"startTime":526.1700000000001,"endTime":529.8499999999999,"body":"socialized to sort of just normalized, essentially, for us."},{"startTime":529.8499999999999,"endTime":533.495,"body":"So this led me in my business to be like, how can I"},{"startTime":533.495,"endTime":537.174,"body":"take the examples of people who are crushing it out there and making so"},{"startTime":537.174,"endTime":541.015,"body":"much money off of what they've already done in different mediums? So"},{"startTime":541.015,"endTime":544.855,"body":"again, before AI even came on the scene, these were examples I was"},{"startTime":544.855,"endTime":548.48,"body":"giving my students to help them get more shop listings"},{"startTime":548.48,"endTime":552.3199999999999,"body":"up when they were creating their digital product shops. And the very first thing that"},{"startTime":552.3199999999999,"endTime":556.079,"body":"I told people was for my legacy bloggers out there or anyone who's"},{"startTime":556.079,"endTime":559.8050000000001,"body":"been putting content on the Internet for any period of time, you can turn that"},{"startTime":559.8050000000001,"endTime":563.005,"body":"into paid products. And a good example of this is I had, back in the"},{"startTime":563.005,"endTime":566.845,"body":"day, a blog series all about Pinterest advertising. And"},{"startTime":566.845,"endTime":570.525,"body":"I had it on my blog because I want it to lead people"},{"startTime":570.525,"endTime":574.22,"body":"to my signature course at the time, which is PIM practical promotions. What I"},{"startTime":574.22,"endTime":577.5799999999999,"body":"did was I ended up aggregating those blog posts and turning it"},{"startTime":577.5799999999999,"endTime":580.72,"body":"into what I called the PIM practical promotions primer."},{"startTime":581.1800000000001,"endTime":584.96,"body":"And I bundled it then with helpful supplements such as"},{"startTime":585.0999999999999,"endTime":588.7539999999999,"body":"an ad tracker, a spreadsheet that helped them keep track of their ads."},{"startTime":588.835,"endTime":592.595,"body":"And I created, like, interactive worksheets to help them get further along"},{"startTime":592.595,"endTime":596.0550000000001,"body":"in the ad process. So I essentially took content that I'd already created,"},{"startTime":596.2750000000001,"endTime":600.0350000000001,"body":"bundled it in a different way, added some enhancements, and started selling it"},{"startTime":600.0350000000001,"endTime":603.519,"body":"as a lead in. It was basically the bottom of the ascension"},{"startTime":603.519,"endTime":607.1199999999999,"body":"ladder that led into PIM practical promotions. And this primer,"},{"startTime":607.1199999999999,"endTime":610.3389999999999,"body":"which for the majority of it was free on my website,"},{"startTime":610.6389999999999,"endTime":614.0,"body":"made multiple 6 figures. The other thing that you can do is"},{"startTime":614.0,"endTime":617.845,"body":"bundle and unbundle. So under the redefining mom brand, which I've"},{"startTime":617.845,"endTime":620.9649999999999,"body":"mentioned that we are in the process of relaunching, but it's kind of just been"},{"startTime":620.9649999999999,"endTime":624.645,"body":"on autopilot for the last five years. A big pillar there ended up being"},{"startTime":624.645,"endTime":628.405,"body":"budgeting. It was accidental. It was because my very first product was the family"},{"startTime":628.405,"endTime":632.19,"body":"budget spreadsheet. And over the years, when I got indexed for budgeting"},{"startTime":632.19,"endTime":635.8900000000001,"body":"keywords, I kept creating more budgeting products because"},{"startTime":636.51,"endTime":640.269,"body":"I followed the money. So we have a family budget spreadsheet. We have a debt"},{"startTime":640.269,"endTime":643.9849999999999,"body":"tracker, which has, like, a snowball tracker in there. We have"},{"startTime":643.9849999999999,"endTime":647.585,"body":"printable cash envelopes. We have a printable money planner that's a"},{"startTime":647.585,"endTime":651.2650000000001,"body":"PDF fillable. So what we did was we took all of"},{"startTime":651.2650000000001,"endTime":655.105,"body":"those products, and we bundled it into what we call the ultimate family budget"},{"startTime":655.105,"endTime":658.8900000000001,"body":"system, but they can also buy the products individual if they want. So"},{"startTime":658.8900000000001,"endTime":662.49,"body":"basically, we took multiple products and made yet another"},{"startTime":662.49,"endTime":666.25,"body":"product that we could put into our shop by bundling. The other thing"},{"startTime":666.25,"endTime":669.9949999999999,"body":"we do is we repurpose live events. We have hosted so"},{"startTime":670.2149999999999,"endTime":673.7349999999999,"body":"many live events in our business. And one of my favorite examples is the Passion"},{"startTime":673.7349999999999,"endTime":677.4949999999999,"body":"to Profit experience, which we hosted in, I believe it was August of"},{"startTime":677.4949999999999,"endTime":680.8699999999999,"body":"twenty twenty one. This was a paid challenge. So I"},{"startTime":680.8699999999999,"endTime":684.6299999999999,"body":"got paid to actually produce the content to begin with, and"},{"startTime":684.6299999999999,"endTime":688.47,"body":"then it led into the Empowered Business Lab. So I got paid to create"},{"startTime":688.47,"endTime":692.31,"body":"the launch content, and then I got paid on the back end when people joined"},{"startTime":692.31,"endTime":695.7349999999999,"body":"the program. But then after that launch, the passion to profit"},{"startTime":695.7349999999999,"endTime":699.335,"body":"experience, which was such a great challenge, like, basically, it could be a"},{"startTime":699.335,"endTime":702.935,"body":"standalone workshop. It just sat in my Google Drive because what was I"},{"startTime":702.935,"endTime":706.395,"body":"supposed to do with it? Well, now we turned it into an actual"},{"startTime":706.615,"endTime":710.0999999999999,"body":"workshop that you can buy in our shop. And guess what?"},{"startTime":710.3199999999999,"endTime":714.1600000000001,"body":"That created an evergreen system for us because if you buy passion to profit experience,"},{"startTime":714.1600000000001,"endTime":717.6800000000001,"body":"guess what the call to action is? To upgrade into the Empowered Business"},{"startTime":717.6800000000001,"endTime":721.52,"body":"Lab. The other thing we do is we put on live workshops. We"},{"startTime":721.52,"endTime":725.185,"body":"call them quick win workshops. And afterwards so we basically"},{"startTime":725.185,"endTime":728.8050000000001,"body":"have two selling periods for this. We have a selling period where"},{"startTime":728.865,"endTime":732.7049999999999,"body":"we are going to pitch the quick win workshop, and the"},{"startTime":732.7049999999999,"endTime":735.9849999999999,"body":"benefit of that is you can come live and ask us questions, but then we"},{"startTime":735.9849999999999,"endTime":739.3299999999999,"body":"break it down into these bite sized pieces. We put it into our course site,"},{"startTime":739.3299999999999,"endTime":743.0889999999999,"body":"and it basically becomes a workshop slash course on its own"},{"startTime":743.0889999999999,"endTime":746.9300000000001,"body":"that we can sell continuously in the shop. And what I love about"},{"startTime":746.9300000000001,"endTime":750.769,"body":"this is that in the past, this was a lot more work for us because"},{"startTime":750.769,"endTime":754.415,"body":"we'd have to create individual sales pages, individual checkouts, and then we'd"},{"startTime":754.415,"endTime":758.2549999999999,"body":"have to flip everything once it was no longer a live event. Now we"},{"startTime":758.2549999999999,"endTime":761.5550000000001,"body":"just create one shop listing, and the shop listing is super easy"},{"startTime":761.935,"endTime":765.77,"body":"to update, and it allows us to sell so much more effectively. The"},{"startTime":765.77,"endTime":769.21,"body":"other thing you can do is you can take private podcast feeds"},{"startTime":769.21,"endTime":772.5699999999999,"body":"and repurpose them and sell them in different mediums. For"},{"startTime":772.5699999999999,"endTime":776.3499999999999,"body":"example, I have a podcast feed called the Monica Memo."},{"startTime":776.73,"endTime":779.95,"body":"Right now, it's exclusive for our Empowered Business Society"},{"startTime":780.1700000000001,"endTime":783.9549999999999,"body":"membership students. I could also take that feed though"},{"startTime":783.9549999999999,"endTime":787.7950000000001,"body":"and sell it independently in my shop. So it could be a"},{"startTime":787.7950000000001,"endTime":791.2349999999999,"body":"bonus or a value add to my membership students, but it"},{"startTime":791.2349999999999,"endTime":794.7549999999999,"body":"also could be a one time feed that you purchase or it could be a"},{"startTime":794.7549999999999,"endTime":795.7149999999999,"body":"subscription, like a $5 subscription feed that you purchase outside of the membership. Something that"},{"startTime":795.7149999999999,"endTime":796.75,"body":"is gonna"},{"startTime":802.992,"endTime":803.492,"body":"give"},{"startTime":809.894,"endTime":813.415,"body":"gonna give an example of a student I have in the digital shop experience who"},{"startTime":813.415,"endTime":817.2549999999999,"body":"only sold her stuff in a high ticket program. I believe it was a"},{"startTime":817.2549999999999,"endTime":820.935,"body":"$3,000 program. She was worried if she pulled out"},{"startTime":820.935,"endTime":824.45,"body":"pieces of her program and put it in a shop"},{"startTime":824.6099999999999,"endTime":828.3699999999999,"body":"that it would cannibalize her high ticket program. And I made the argument, because I"},{"startTime":828.3699999999999,"endTime":832.1299999999999,"body":"do not believe in that, that there are people that are not willing"},{"startTime":832.1299999999999,"endTime":835.6500000000001,"body":"to just jump into a high ticket program. They need to understand how you teach"},{"startTime":835.6500000000001,"endTime":839.325,"body":"and the value that you can provide before they get there. Some people are simply"},{"startTime":839.325,"endTime":842.845,"body":"never gonna pay the higher prices either. So what we do is we teach"},{"startTime":842.845,"endTime":846.605,"body":"people how to take pieces of their program or their membership or their high"},{"startTime":846.605,"endTime":850.2850000000001,"body":"ticket program and create these profitable shop listings. And,"},{"startTime":850.2850000000001,"endTime":854.1099999999999,"body":"basically, this content that was only working for them"},{"startTime":854.1099999999999,"endTime":856.9090000000001,"body":"with people who paid them in one medium now can also work for them in"},{"startTime":856.9090000000001,"endTime":860.3489999999999,"body":"another medium where one of two things happen. People take the"},{"startTime":860.3489999999999,"endTime":864.1099999999999,"body":"smaller pieces of the program, and they're like, this is amazing."},{"startTime":864.1099999999999,"endTime":867.2840000000001,"body":"Now I want to upgrade into the bigger program. Or they say, hey. I got"},{"startTime":867.2840000000001,"endTime":870.565,"body":"what I wanted, and they can move on. But the thing is is that that's"},{"startTime":870.565,"endTime":874.185,"body":"money that you were leaving on the table before. I'll give a few other examples"},{"startTime":874.2449999999999,"endTime":878.0840000000001,"body":"that some of my students really enjoyed learning from me. We created a"},{"startTime":878.0840000000001,"endTime":881.384,"body":"series of toolboxes in our business. So we took some of our best content"},{"startTime":881.95,"endTime":885.71,"body":"that we had created over the years, and we would basically aggregate them"},{"startTime":885.71,"endTime":889.3900000000001,"body":"into what we call toolboxes. So let's say that we created a lot of stuff"},{"startTime":889.3900000000001,"endTime":893.23,"body":"around the topic of email marketing or lead generation. Let's say"},{"startTime":893.23,"endTime":896.815,"body":"we had swipe copy. We had templates for web"},{"startTime":896.815,"endTime":900.575,"body":"pages. We had social media graphics. And we had all the stuff that was"},{"startTime":900.575,"endTime":903.9549999999999,"body":"kind of floating around in our Google Drive that we had created, maybe"},{"startTime":904.0150000000001,"endTime":907.5,"body":"as free opt ins over the years, or smaller"},{"startTime":907.5,"endTime":911.019,"body":"products or maybe even stuff that, again, live behind these"},{"startTime":911.019,"endTime":914.7,"body":"bigger courses. And we themed them into toolboxes. We"},{"startTime":914.7,"endTime":918.3799999999999,"body":"ended up creating 13 of these, and we put them originally in a membership model."},{"startTime":918.3799999999999,"endTime":921.26,"body":"So we got paid for them in a membership model, but then we repurposed them"},{"startTime":921.26,"endTime":925.0450000000001,"body":"into our shop and people could buy buy them standalone. So it was basically"},{"startTime":925.0450000000001,"endTime":928.585,"body":"an exercise of aggregating content we already had into themes."},{"startTime":928.9649999999999,"endTime":932.565,"body":"The other thing is, do you ever catch yourself repeating or answering the same question"},{"startTime":932.565,"endTime":936.165,"body":"over and over again? Because I sure do. After a while, you kind of think,"},{"startTime":936.165,"endTime":939.519,"body":"wow. I've said this a million times. Obviously, people have a"},{"startTime":939.519,"endTime":943.1199999999999,"body":"need for this information, but it maybe wasn't"},{"startTime":943.1199999999999,"endTime":946.579,"body":"enough to lend itself to an entire course or an entire workshop."},{"startTime":946.8799999999999,"endTime":950.48,"body":"So I came up with this product idea called quick tip videos,"},{"startTime":950.48,"endTime":954.325,"body":"essentially. They're, I believe, anywhere from, like, 6 to $9 in our shop,"},{"startTime":954.385,"endTime":958.065,"body":"and they'd be, like, these bite sized videos where someone would ask me, hey, how"},{"startTime":958.065,"endTime":961.585,"body":"do I do this thing on Leadpages? If I got asked the"},{"startTime":961.585,"endTime":965.3299999999999,"body":"question enough, I would record a quick tip video. And instead of it just"},{"startTime":965.3299999999999,"endTime":968.9300000000001,"body":"sitting there in the depths of my Loom account, I then download it and turn"},{"startTime":968.9300000000001,"endTime":972.69,"body":"it into a quick tip video in my shop. I have, I think, 14 of"},{"startTime":972.69,"endTime":976.1299999999999,"body":"these quick tip videos. I could have a lot more. But think about things like"},{"startTime":976.1299999999999,"endTime":979.385,"body":"how you get asked questions over and over again, and you're like, this is not"},{"startTime":979.385,"endTime":983.065,"body":"like a whole program or product in and of itself. But if you had a"},{"startTime":983.065,"endTime":986.7650000000001,"body":"shop and a one place where people should go and buy from you,"},{"startTime":987.065,"endTime":990.4449999999999,"body":"it becomes a lot more practical that you could turn it into a low ticket"},{"startTime":990.5049999999999,"endTime":994.28,"body":"product and give people the answers they need and meet them"},{"startTime":994.28,"endTime":998.06,"body":"where they're at without it being this whole big course that you have to create."},{"startTime":998.2,"endTime":1001.8799999999999,"body":"So these are things I was doing without the help of AI. And then AI"},{"startTime":1001.8799999999999,"endTime":1005.6600000000001,"body":"came on the scene, and I have to tell you, it really"},{"startTime":1005.72,"endTime":1009.154,"body":"has enhanced my content repurposing strategies."},{"startTime":1009.615,"endTime":1013.2950000000001,"body":"And this is what I'm going to be talking about in my AI"},{"startTime":1013.2950000000001,"endTime":1017.134,"body":"unleashed for business summit presentation. A few months ago, when"},{"startTime":1017.134,"endTime":1020.9739999999999,"body":"we were talking about relaunching the redefining mom brand, one of the things"},{"startTime":1020.9739999999999,"endTime":1024.4,"body":"I've wanted to do for years, but we just really didn't have the bandwidth to"},{"startTime":1024.4,"endTime":1028.159,"body":"do it, was to relaunch our family budget spreadsheet. So I"},{"startTime":1028.159,"endTime":1032.0,"body":"recently ran numbers on this. We have made over $500,000 on"},{"startTime":1032.0,"endTime":1035.12,"body":"this spreadsheet. And this spreadsheet, I created back in"},{"startTime":1035.12,"endTime":1038.615,"body":"02/2016 when I did not know what I was doing. If you buy the family"},{"startTime":1038.615,"endTime":1041.894,"body":"budget spreadsheet, it's the original video that I created back in"},{"startTime":1041.894,"endTime":1045.415,"body":"02/2016 when I didn't even know how to edit videos. It's an interesting"},{"startTime":1045.415,"endTime":1049.015,"body":"experience to look back on because I've come so far in my digital"},{"startTime":1049.015,"endTime":1052.82,"body":"product creation. And so I wanted to relaunch it for a long"},{"startTime":1052.82,"endTime":1056.26,"body":"time. And now that we're relaunching the redefining mom brand, it was time to do"},{"startTime":1056.26,"endTime":1059.3799999999999,"body":"it. And Haley and I sat there looking at the family budget spreadsheet, and we're"},{"startTime":1059.3799999999999,"endTime":1062.66,"body":"like, okay. So how do we enhance this? Wait. We're kind of at a loss."},{"startTime":1062.66,"endTime":1066.284,"body":"So I said, you know what? I'm gonna download it into a CSV"},{"startTime":1066.284,"endTime":1069.964,"body":"file, and I'm gonna upload it into ChatGPT. And I am gonna ask"},{"startTime":1069.964,"endTime":1073.745,"body":"ChatGPT on how we can make enhancements to the spreadsheet."},{"startTime":1073.885,"endTime":1077.724,"body":"And I also prompted it to say, we've sold it for $17"},{"startTime":1077.724,"endTime":1081.33,"body":"for years. There's a few things that I knew that we were up against. One"},{"startTime":1081.33,"endTime":1083.969,"body":"of them was I wanted to raise the price on it. I wanted it to"},{"startTime":1083.969,"endTime":1087.17,"body":"be a $27 spreadsheet, so we had to add enough value for that to be"},{"startTime":1087.17,"endTime":1090.95,"body":"the case. And, also, I wanted to set it apart"},{"startTime":1091.25,"endTime":1095.0049999999999,"body":"from budgeting apps that are out there. Because when I launched the family"},{"startTime":1095.0049999999999,"endTime":1098.5439999999999,"body":"budget spreadsheet, budgeting apps weren't really a thing. Now they are."},{"startTime":1098.685,"endTime":1102.445,"body":"So I wanna overcome that objection of why our spreadsheet is"},{"startTime":1102.445,"endTime":1106.125,"body":"better than a budgeting app. So I put it into Chat GPT, and"},{"startTime":1106.125,"endTime":1109.78,"body":"the ideas that it came back with, which is what I'm going to be sharing"},{"startTime":1110.08,"endTime":1113.9189999999999,"body":"again during my Unleash AI for Business Summit presentation, blew"},{"startTime":1113.9189999999999,"endTime":1117.379,"body":"my mind. And so then I thought, okay, so"},{"startTime":1117.6789999999999,"endTime":1121.52,"body":"one, we can use AI to help us take our existing products or content"},{"startTime":1121.52,"endTime":1125.075,"body":"that we've created and ask it how to make it better, how to"},{"startTime":1125.075,"endTime":1128.435,"body":"overcome new objections that might be entering into the"},{"startTime":1128.435,"endTime":1132.195,"body":"marketplace. But then I said, now that I'm entering this new era"},{"startTime":1132.195,"endTime":1135.494,"body":"of redefining mom, we're still gonna have our maternity and postpartum"},{"startTime":1135.714,"endTime":1139.12,"body":"content on there. But we're looking at redefining mom more as like a"},{"startTime":1139.12,"endTime":1142.48,"body":"continuum of the mom experience in all these different"},{"startTime":1142.48,"endTime":1146.08,"body":"areas that different moms are in. And now I'm a"},{"startTime":1146.08,"endTime":1149.52,"body":"single mom. Right? And I started noticing in our Google search"},{"startTime":1149.52,"endTime":1152.885,"body":"council that people were finding the family budget spreadsheet"},{"startTime":1153.504,"endTime":1157.3439999999998,"body":"by searching single mom budget template. And I"},{"startTime":1157.3439999999998,"endTime":1160.8049999999998,"body":"thought, interesting, because I pay my bills"},{"startTime":1161.0249999999999,"endTime":1164.5649999999998,"body":"very similar to how I did in my marriage, just with one income."},{"startTime":1165.1699999999998,"endTime":1169.01,"body":"And I used the same spreadsheet, and I thought, that's very"},{"startTime":1169.01,"endTime":1172.3899999999999,"body":"interesting. I wonder if the family budget spreadsheet"},{"startTime":1172.77,"endTime":1176.53,"body":"could be spun for single moms. What would be different about"},{"startTime":1176.53,"endTime":1179.945,"body":"it? And, honestly, I was kind of at a loss because, again, I use the"},{"startTime":1179.945,"endTime":1183.5449999999998,"body":"same spreadsheet, even not married. So I'm, like, what am I"},{"startTime":1183.5449999999998,"endTime":1187.225,"body":"missing? So I asked Chat GBT. I said, hey. I have this"},{"startTime":1187.225,"endTime":1190.745,"body":"adjacent audience. I built Redefining Mom as a working mom"},{"startTime":1190.745,"endTime":1194.22,"body":"audience. That's how it started. And I was a married working"},{"startTime":1194.22,"endTime":1198.06,"body":"mom. And there are a lot of what I of the spin of redefining mom"},{"startTime":1198.06,"endTime":1201.8999999999999,"body":"was a married working mom, and now I am a single mom who"},{"startTime":1201.8999999999999,"endTime":1205.725,"body":"runs a business. How can I create a spreadsheet"},{"startTime":1205.725,"endTime":1209.485,"body":"from the family budget spreadsheet, which is this proven spreadsheet that has sold"},{"startTime":1209.485,"endTime":1213.245,"body":"tens of thousands of copies, and make it for single moms? Again, I'll"},{"startTime":1213.245,"endTime":1216.925,"body":"be sharing this at the Unleash AI for Business Summit presentation that I'm"},{"startTime":1216.925,"endTime":1220.61,"body":"doing, blew my mind. There are so many different"},{"startTime":1220.61,"endTime":1224.45,"body":"things and tabs that we can give to single moms to help them"},{"startTime":1224.45,"endTime":1228.21,"body":"out. And so then I said to chat GPT, okay, what other"},{"startTime":1228.21,"endTime":1232.0249999999999,"body":"audiences can we spin the family budget spreadsheet for? Where it's not the"},{"startTime":1232.0249999999999,"endTime":1235.7849999999999,"body":"same spreadsheet. I'm not just taking the family budget spreadsheet and repackaging it and"},{"startTime":1235.7849999999999,"endTime":1239.624,"body":"slapping on single mom. I'm asking it to how I can make it"},{"startTime":1239.624,"endTime":1243.224,"body":"different for these audiences. I call them adjacent audiences"},{"startTime":1243.224,"endTime":1246.81,"body":"because they're all part of the redefining mom brand. And it came back"},{"startTime":1246.81,"endTime":1250.6499999999999,"body":"with so many ideas. And I will tell you that I already"},{"startTime":1250.6499999999999,"endTime":1254.4099999999999,"body":"had a solid grasp on content repurposing before AI, but"},{"startTime":1254.4099999999999,"endTime":1257.9299999999998,"body":"now I feel like AI is literally a second brain for"},{"startTime":1257.9299999999998,"endTime":1261.374,"body":"me that is taking my content to the next level."},{"startTime":1261.5149999999999,"endTime":1264.874,"body":"It's really enhancing all the hard work that I've already done"},{"startTime":1264.874,"endTime":1268.575,"body":"and really helping my content work harder"},{"startTime":1268.7949999999998,"endTime":1272.635,"body":"for me and ultimately make me more money. So that's"},{"startTime":1272.635,"endTime":1276.26,"body":"gonna be my live session at the Unleash AI for Business"},{"startTime":1276.26,"endTime":1279.96,"body":"Summit, but there are 30 plus other people that are presenting"},{"startTime":1280.099,"endTime":1283.859,"body":"on topics that I am super excited to also learn"},{"startTime":1283.859,"endTime":1287.475,"body":"about. Here's a couple that you can look forward to. One session"},{"startTime":1287.475,"endTime":1290.915,"body":"is all about how to use AI to replicate yourself and never get left behind."},{"startTime":1290.915,"endTime":1294.675,"body":"This is where they'll be talking about how to automate tasks and scale"},{"startTime":1294.675,"endTime":1298.355,"body":"your efforts without hiring a massive team. Haley and I joke all the time"},{"startTime":1298.355,"endTime":1302.0549999999998,"body":"that ChattGPT is like a $20 a month extra employee."},{"startTime":1302.1899999999998,"endTime":1305.95,"body":"It honestly, like, blows our mind how much more efficient"},{"startTime":1305.95,"endTime":1309.3899999999999,"body":"we work because we've embraced this. Some other sessions are gonna talk"},{"startTime":1309.3899999999999,"endTime":1312.99,"body":"about how to create GPTs to become more efficient with customer and"},{"startTime":1312.99,"endTime":1316.6899999999998,"body":"client retention. So this will be all about AI driven customer engagement"},{"startTime":1316.75,"endTime":1320.455,"body":"strategies that boost lifetime value of a customer. I am"},{"startTime":1320.455,"endTime":1323.655,"body":"very excited for this one, how to free up six plus hours, how to automate"},{"startTime":1323.655,"endTime":1327.415,"body":"your marketing campaigns for effortless lead generation. Because as you know,"},{"startTime":1327.415,"endTime":1330.6699999999998,"body":"lead generation, I say all the time, there's no end in sight for that. It's"},{"startTime":1330.6699999999998,"endTime":1334.35,"body":"top of mind every day in my business. And during this session, we're gonna"},{"startTime":1334.35,"endTime":1338.03,"body":"learn AI powered automations that save time and, of course,"},{"startTime":1338.03,"endTime":1341.79,"body":"drive revenue. Another session will be how AI turns"},{"startTime":1341.79,"endTime":1345.455,"body":"important business tasks into passive income opportunities. So"},{"startTime":1345.455,"endTime":1348.994,"body":"we'll learn AI driven revenue streams that run on autopilot."},{"startTime":1349.374,"endTime":1352.975,"body":"And I know all of this sounds very catchy and very kinda"},{"startTime":1352.975,"endTime":1356.655,"body":"marketing jargony, but you'd be surprised by how"},{"startTime":1356.655,"endTime":1360.489,"body":"many golden nuggets and practical things you learn from"},{"startTime":1360.489,"endTime":1364.329,"body":"these sessions. I've had the ability to watch some of these sessions from"},{"startTime":1364.329,"endTime":1367.9489999999998,"body":"previous summits, so I believe this is the tenth or eleventh time"},{"startTime":1368.249,"endTime":1372.01,"body":"that Bob Dietrich and Pamela Dunn have run this summit,"},{"startTime":1372.01,"endTime":1375.465,"body":"and they run it live. And I have learned so much about"},{"startTime":1375.465,"endTime":1379.145,"body":"AI from watching these sessions. So I really encourage you to"},{"startTime":1379.145,"endTime":1382.0249999999999,"body":"join and sign up. You can head on over to"},{"startTime":1382.0249999999999,"endTime":1385.705,"body":"monicafroz.com/unleash to grab your free"},{"startTime":1385.705,"endTime":1389.3999999999999,"body":"ticket. I would absolutely love to see you there, And I would love"},{"startTime":1389.3999999999999,"endTime":1392.84,"body":"to hear about anything that has come to mind for"},{"startTime":1392.84,"endTime":1396.6,"body":"you in terms of content repurposing. As"},{"startTime":1396.6,"endTime":1399.8799999999999,"body":"you sit there and you think, wow, I've created a lot of content over the"},{"startTime":1399.8799999999999,"endTime":1403.34,"body":"years. How can I turn this content into"},{"startTime":1403.7949999999998,"endTime":1407.5549999999998,"body":"more revenue streams? And if something has struck you from this episode, I'd love to"},{"startTime":1407.5549999999998,"endTime":1411.235,"body":"hear about it. You can head on over to Instagram and follow me,"},{"startTime":1411.235,"endTime":1415.075,"body":"monica dot froese, f r o e s e. Send me a DM"},{"startTime":1415.075,"endTime":1418.7,"body":"and let me know. Also, I'm happy to brainstorm with you as"},{"startTime":1418.7,"endTime":1422.46,"body":"well. It's one of my favorite activities to do with my students. Alright. The last"},{"startTime":1422.46,"endTime":1426.22,"body":"thing I have for you is I would love if you would like,"},{"startTime":1426.22,"endTime":1429.895,"body":"follow, and leave a review of the podcast. Since I"},{"startTime":1429.895,"endTime":1433.335,"body":"took a hiatus during the last two years and really only published"},{"startTime":1433.335,"endTime":1437.114,"body":"sporadically, I'm really trying to get our presence back into the algorithm,"},{"startTime":1437.415,"endTime":1441.175,"body":"and like, follows, and reviews help us to do that. I would"},{"startTime":1441.175,"endTime":1444.78,"body":"love it, love it, love it if you would consider doing that. Alright. I can't"},{"startTime":1444.78,"endTime":1446.8,"body":"wait to see you back here next week."},{"startTime":1448.86,"endTime":1452.7,"body":"That's a wrap on today's episode, but your next step starts right now."},{"startTime":1452.7,"endTime":1456.3799999999999,"body":"If you're serious about selling digital products and want the AI powered"},{"startTime":1456.3799999999999,"endTime":1460.195,"body":"tools, expert strategy, and real human support to make it happen,"},{"startTime":1460.195,"endTime":1463.7949999999998,"body":"then you need to check out the Empowered Business Society. Inside, you'll"},{"startTime":1463.7949999999998,"endTime":1467.475,"body":"get AI driven trainings to create and sell digital products faster, a"},{"startTime":1467.475,"endTime":1470.5349999999999,"body":"private community for expert feedback and real time support,"},{"startTime":1470.915,"endTime":1474.3999999999999,"body":"exclusive access to the Monica Memo podcast. And if you go"},{"startTime":1474.3999999999999,"endTime":1477.9199999999998,"body":"pro, you'll get monthly marketing shortcuts, live q and a's,"},{"startTime":1477.9199999999998,"endTime":1481.76,"body":"and 20% off of the empowered shop perpetually. Because"},{"startTime":1481.76,"endTime":1485.6,"body":"smart business owners sell smarter, they don't work harder. And the best"},{"startTime":1485.6,"endTime":1489.0549999999998,"body":"part, You can get started for as little as $9. The best"},{"startTime":1489.0549999999998,"endTime":1492.5149999999999,"body":"business growth happens when AI and real humans work together."},{"startTime":1492.735,"endTime":1496.495,"body":"Ready to make your next move? Join us inside of the Empowered Business"},{"startTime":1496.495,"endTime":1498.575,"body":"Society. You can check us out at"},{"startTime":1498.575,"endTime":1502.325,"body":"empoweredbusiness.co/society. See"},{"startTime":1502.325,"endTime":1503.465,"body":"you in the next episode."}]}