Lex Talk Design
Hosted by Lex Design Agency's, Renee Ballard, we're speaking with all the talented creatives and creators about the business of design. From architects to fabricators, from content creators and interior designers, we hear how they’ve shaped the design industry, and how it's shaped them.
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Lex Talk Design
It’s Not the Camera: The Real Art of Photography with Dee Van Der Merwe
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In this episode of Lex Talk Design, we sit down with Brisbane-based photographer Dee Van Der Merwe - founder of Pixel Punk and a visual storyteller with over 16 years of experience capturing everything from weddings and families to global brand campaigns.
Dee’s work goes far beyond aesthetics. Known for her editorial, emotive style, she has a rare ability to capture not just how a moment looks… but how it feels.
Together, we explore the reality of working behind the lens - from the psychology of working with people, to the physical demands of the job, to the creative tension between trends and authenticity.
In this episode, we cover:
- Why great photography is far more about people than cameras
- How to make clients feel comfortable (even when they hate being photographed)
- The pressure of shooting in high-stakes, fast-paced environments
- The surprising physical demands of commercial photography
- How social media is shaping (and sometimes diluting) creative trends
- The balance between following trends vs. staying true to your style
- Using AI tools to streamline editing and stay competitive
- The reality of imposter syndrome in creative industries
- Why humility, curiosity, and adaptability are key to long-term success
Key Takeaways
- The best photographers aren’t just technical - they’re deeply empathetic
- Creativity often comes down to trust: “Just trust me, it’ll look good”
- Trends come and go - authenticity is what actually lasts
- You don’t need permission to start… you just need to start
- Confidence grows through action, not before it
Dee’s Advice for Creatives
“You have nothing to lose and everything to gain.
Do you want to be a photographer… or just wonder what it would be like?”
About Dee Van Der Merwe
With over 16 years behind the lens, Dee is a trusted visual storyteller for couples, families, brands, and entrepreneurs seeking imagery that is powerful, emotive, and full of energy.
Her signature style is editorial, heartfelt, and atmospheric - creating work that becomes a lasting legacy. In the branding space, she’s known for producing bold, engaging content that connects deeply with audiences and reflects the true essence of a business.
Connect with Dee
Pixel Punk: https://www.pixelpunk.me/
Instagram: https://www.instagram.com/pixel_punk_pictures/
Facebook: https://www.facebook.com/pixelpunkpictures
Thanks for listening!
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