Lex Talk Design
Hosted by Lex Design Agency's, Renee Ballard, we're speaking with all the talented creatives and creators about the business of design. From architects to fabricators, from content creators and interior designers, we hear how they’ve shaped the design industry, and how it's shaped them.
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Lex Talk Design
Avalana Simpson: Wallpaper Design, Colour & Creative Freedom
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In this episode of Lex Talk Design, we’re joined by Avalana Simpson, British artist, wallpaper designer, and founder of Avalana Design - a luxury homeware brand known for bold, colourful wallpapers, fabrics, and immersive interior murals.
Avalana shares her journey from working in textile and surface pattern design to building her own global creative business. Starting with hand-painted watercolour artwork, her designs evolve into large-scale wallpapers and interiors used in residential and commercial spaces worldwide.
We dive into the realities of building a design brand - from navigating creative freedom without client briefs to developing a signature style that stands out in a trend-driven industry. Avalana also discusses how travel, nature, and storytelling influence her work, including how a trip to Costa Rica inspired her early collections.
This episode is packed with insights for interior designers, creatives, and small business owners, covering everything from colour theory in interiors to building a personal brand as a designer.
https://www.avalanadesign.co.uk/
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