At Home In Waterloo Region with Cheryl Goetz
Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow.
Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community.
Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.
At Home In Waterloo Region with Cheryl Goetz
MCAT Social | Sarah Laing
In this inspiring episode of At Home In Waterloo Region, host Cheryl Goetz chats with Sarah Laing, owner of MCAT Social—a full-service boutique social media marketing agency specializing in foundations, messaging, and authentic connections. Sarah opens up about her journey from a soul-draining corporate job to building a thriving business that not only aligns with her passions but also allows her the freedom and fulfillment she craved. Sarah's candid storytelling brings to life the power of community, the importance of trusting your instincts, and the courage it takes to pivot toward a life you love. If you've ever felt stuck in a job that no longer serves you, Sarah's journey will leave you feeling empowered to make your own leap.
In this episode, you’ll hear:
- [01:45] Sarah’s journey from corporate burnout to building MCAT Social from the ground up.
- [04:20] Practical advice for those dreaming of leaving their 9-5: listen for triggers, build strategic foundations, and plan your exit.
- [13:45] Entrepreneurship and motherhood: finding balance, outsourcing, and letting go of perfection.
- [21:30] How outsourcing transformed Sarah's business and why investing in support is crucial for growth.
- [32:15] MCAT Social’s unique approach to social media marketing—why connection and authentic messaging matter.
- [48:00] Community over competition: finding your people and building lasting business relationships.
- [59:50] Shoutouts to local businesses in Waterloo Region that inspire Sarah's journey.
Tune in to hear Sarah's powerful story of transformation and learn how you too can build a life and business that lights you up.
Subscribe, share, and leave a review to support more inspiring local stories!
Sarah’s Links
Instagram: @mcatsocial
Website: mcatsocial.com
Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca
Thank you to our Sponsors:
• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256
• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co
