At Home In Waterloo Region with Cheryl Goetz
Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow.
Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community.
Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.
At Home In Waterloo Region with Cheryl Goetz
The Local Advocate | Elaine Decleir
In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneurship, how she’s helping small businesses shine, and why bringing joy into our work matters.
Elaine’s warmth, insight, and commitment to community shine in every story, making this a must-listen for entrepreneurs, creatives, and anyone who loves supporting local.
In this episode, you’ll hear:
- [01:00] Elaine’s recent travels in Asia and her realization about how her Filipino heritage influences her brand values.
- [06:45] The importance of play in marketing—and how it transforms even the most serious industries.
- [10:00] How Elaine’s journey from tech layoffs to freelancing led her to create Joy Media.
- [16:15] Why storytelling and meaningful content matter more than trends on social media.
- [23:00] How Elaine sets boundaries with social media to avoid burnout—and her tips for others.
- [32:30] Her favorite project ideas using gamification to create real-life connection and fun.
- [37:00] Why now is the time to support local restaurants and explore all the Waterloo Region has to offer.
- [44:40] Elaine’s “best of” list for everything from tacos to paddleboarding and hidden gems like the KW Library of Things.
Tune in to hear how Elaine is building joyful, meaningful marketing in the heart of Waterloo Region—one story and one local connection at a time. Don’t forget to subscribe, leave a review, and share this episode with a friend who loves supporting local!
Elaine’s Links:
Instagram: @joymedia.io
@thelocaladvocate
Website: https://www.joymedia.io/
https://www.thelocaladvocate.ca/
Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca
Thank you to our Sponsors:
• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256
• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co
