At Home In Waterloo Region with Cheryl Goetz
Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow.
Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community.
Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.
At Home In Waterloo Region with Cheryl Goetz
The Sunday Social Co. | Amy Miller
In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder of The Sunday Social Co., a boutique social media agency rooted in heart-first marketing. Amy shares how her journey as a creative entrepreneur and mother led her to build a purpose-driven business that values connection over clicks, relationships over reach, and presence over pressure. From starting out solo to leading a small team of women and expanding across North America, Amy opens up about embracing slow growth, navigating motherhood, and choosing alignment over hustle.
This conversation is filled with warmth, wisdom, and encouragement for entrepreneurs looking to grow their business without burning out—or losing themselves in the process.
In this episode, you’ll hear:
- [01:45] Amy’s story of starting The Sunday Social Co. as a one-woman show and building it into a team-led agency
- [06:30] How being a mother helped her clarify her values and define success on her own terms
- [12:10] The intentional decision to focus on community, strategy, and human-first content
- [17:25] Why “less but better” guides Amy’s approach to social media and client work
- [22:40] Real talk about boundaries, burnout, and building a business that fits your life
- [30:15] What makes a brand magnetic—and why storytelling matters more than going viral
- [36:00] Amy’s empowering advice for anyone growing a values-aligned business
Tune into this episode to hear how Amy is changing the conversation around social media—and leading with purpose every step of the way. Be sure to subscribe, leave a review, and share this with someone building something beautiful.
Connect with Amy:
Website: www.thesundaysocial.co
Instagram: @thesundaysocialco
Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca
Thank you to our Sponsors:
• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256
• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co
