Suits and Sawdust | Alex + Megan

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Alex and Megan from Suits and Sawdust—a local custom cabinetry, millwork, and outdoor projects company making a name for itself across Ontario. Known for its refined craftsmanship and exceptional client care, Suits and Sawdust has grown from a passion project in a garage to a powerhouse small business led by a tight-knit team. Alex and Megan share what sets them apart: a commitment to hospitality-driven service, standout social media presence, and a mission to challenge the norms in a traditionally male-dominated industry.

In this episode, you’ll hear:

• [02:20] Alex shares how Suits and Sawdust began as a side hustle in her parents’ garage and has now grown into a full-time business approaching its 10-year anniversary.
• [04:21] Megan and Alex explain how their backgrounds in hospitality shaped their approach to client communication and why Suits is committed to being the “anti-contractor contractor.”
• [06:38] The team discusses their emphasis on professionalism, reliability, and job site etiquette and how they’ve become known for “fixing” bad contractor experiences.
• [11:59] Candid conversation on navigating sexism in the trades industry and how Suits has built a reputation as a women-led business with strong values and a supportive, respectful team.
• [18:23] The secret to their company culture? Hiring based on character, not just credentials.
• [23:37] How having a team with both male and female energy has opened space for authentic check-ins, mutual respect, and mental health support on the job.
• [32:54] Why being visible online builds trust: clients feel confident working with Suits because of their transparent, public presence and personality-driven content.
• [36:45] Alex and Megan reflect on growth goals, including scaling the business without sacrificing freedom, and maintaining work-life boundaries for a more sustainable future.
• [50:39] How setting clear business boundaries (like not working evenings or weekends) has helped attract dream clients who respect their time and values.
• [55:13] Why Waterloo Region is the perfect place to grow a small business with a strong community, local support, and endless inspiration from fellow entrepreneurs.
• [57:19] Local shoutouts include: Holly’s Neighbourhood Cafe, Disko Coffee, Red Bicycle, Nitro Music, Fusion Fitness, and ProActive Training.

This episode is a celebration of craft, community, and bold business-building done the Suits and Sawdust way—with intention, creativity, and heart.

Special Offer: Mention this podcast ATHOME or Cheryl when booking and receive 10% off any built-in or millwork project.

Connect with Alex and Megan:

Instagram: @suitsandsawdust
Website: https://www.suitsandsawdust.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co