Brand Designer & Wayward Farm | Brie Pointer

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Brie Pointer, a multi-talented artist, brand designer, illustrator, and farm enthusiast living in the Waterloo region. Brie discusses her creative journey, from her early aspirations in high school to becoming a community-driven entrepreneur. She shares her experiences running Wayward Farm with her partner and her extensive work within the region, including murals, branding projects, and building strong local connections.

In this episode, you’ll hear:

• [04:43] From being an artist at heart to the unexpected journey of becoming a brand designer and illustrator.
• [05:38] Brie reflects on her path, from photography to graphic design, and the importance of being open to change.
• [08:35] Brie shares her involvement in several community projects, including her work designing murals at Cellar 52 and Gaukel Block, and her branding work for local businesses like Talula Fields and The Conscious Farm Kitchen.
• [12:24] Brie talks about running the farm with her partner Mike, managing the CSA program, and their journey to new farming methods after relocating to a new property.
• [14:02] Brie opens up about the intense juggling act between running a business, managing the farm, and raising two kids.
• [16:02] Brie discusses how recognizing the need to pause allowed her to focus on the farm's soil health and ultimately improve her operations.
• [26:03] Brie reflects on how starting her career as a freelancer was daunting but led to a greater understanding of the shared experience among creatives and entrepreneurs.
• [28:35] Brie shares her thoughts on the value of being part of a local community and how working with clients who are starting out offers both creative freedom and learning opportunities.
• [41:35] Brie talks about her excitement for upcoming projects and her plans for both personal and professional growth in the next few years.
• [43:16] Brie discusses what makes Waterloo Region special for both business and personal growth, emphasizing the supportive, interconnected community that continues to foster creative collaborations.
• [1:02:13] Brie shares her favourite local spots in the region, from cafes to hidden gems in Cambridge, Kitchener, and Waterloo.

From her journey as a creative entrepreneur to her commitment to building a strong, supportive community, Brie’s story is a beautiful reminder of the power of connection, vulnerability, and following one’s passions. 

Connect with Brie Pointer:

Instagram: @briepointer @waywardfarm

Let's Connect:
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Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

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