A Healthier, Happier You: The People Working to Make It Happen
A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
A Healthier, Happier You: The People Working to Make It Happen
The Complexities of Cognitive Health: Troy Ball’s Bold Journey from Whiskey to Braini
Summary
In this conversation, Troy Ball, founder and CEO of Braini, shares her journey from being the first female whiskey founder to creating a groundbreaking brain supplement. She discusses the unique ingredients in Braini, the clinical trials validating its effectiveness, and the challenges of marketing in a crowded supplement space. Troy emphasizes the importance of educating consumers about cognitive health and the potential of Braini to support individuals with dyslexia and other cognitive challenges. The conversation also touches on future growth strategies and the commitment to providing a high-quality product backed by science.
Takeaways
Troy Ball transitioned from whiskey to brain supplements due to personal family experiences.
Braini's unique formulation includes Peptilin, Nurxel, and wild Canadian blueberries.
Clinical trials showed significant improvements in executive function for users of Braini.
Braini is particularly beneficial for individuals with dyslexia and attention problems.
The supplement market is cluttered, making it challenging to stand out.
Braini offers a 30-day challenge with cognitive testing to validate its effectiveness.
The target audience includes seniors and individuals with cognitive challenges.
Marketing efforts are focused on educating consumers about Braini's benefits.
Braini has a high retention rate, indicating customer satisfaction and effectiveness.
Future growth plans include targeted advertising and exploring retail opportunities.
Sound Bites
"I'm the first female whiskey founder."
"Braini only contains three ingredients."
"Dyslexics had huge recoveries with Braini."
Chapters
00:00 Introduction to Braini and Troy Ball's Journey
05:02 The Science Behind Braini: Ingredients and Clinical Trials
09:27 Target Audience and Market Potential
14:22 Marketing Challenges and Strategies
18:53 Standing Out in a Crowded Market
23:25 Growth Targets and Future Plans
The Full Video Here: https://youtu.be/EBeE8cMcqPs
