Real Connections, Real Results: Joanna Bacchus’ Approach to Organic Marketing

Summary 

In this episode, Evan J. Cholfin interviews Joanna Bacchus, founder and CEO of BIOSTRIPS, who discusses her innovative approach to health supplements through oral strip technology. Joanna shares her personal journey that led to the creation of BIOSTRIPS, the challenges of educating consumers about new supplement formats, and the importance of transparency in the health industry. She also highlights her marketing strategies, target audience, and future aspirations for the brand.

Takeaways

Joanna created BIOSTRIPS to address the challenges of traditional supplements.
Microencapsulation technology enhances the absorption and flavor of supplements.
The supplement industry lacks transparency and quality control.
Consumers are increasingly aware and demanding better products.
Gummy supplements are facing backlash due to their sugar content.
Education is essential for consumer trust in new products.
Social media marketing should be agile and trend-responsive.
Targeting niche markets can lead to better engagement.
Partnerships with retailers are crucial for growth.
Providing value through educational content builds brand loyalty.

Sound Bites

"Consumers deserve better."
"Gummy fatigue is real."
"Biohacking is a growing niche."

Chapters

00:00 Introduction to BIOSTRIPS and Health Innovation
02:24 The Journey of Creating BIOSTRIPS
06:10 Understanding Microencapsulation Technology
08:34 Target Audience and Customer Feedback
11:49 Success at Expo West and Market Trends
14:25 Challenges in Marketing and Education
16:54 Growth Strategies and Retail Partnerships
19:22 Customer Acquisition and Social Media Strategy
21:58 Value-Driven Marketing and Educational Content
24:54 Future Goals and Strategic Partnerships

Full video here: https://youtu.be/UcmXOk0b1Aw