Business Alliance Insights
Business Alliance Insights is the podcast channel by BAI that brings you two engaging shows focused on the world of business, entrepreneurship, and franchising.
Beyond the Brand, hosted by Heath Turner, takes a deep dive into the stories behind successful businesses and brands. Heath interviews entrepreneurs, industry experts, and thought leaders to uncover the strategies, challenges, and lessons that have shaped their journeys.
Fran Opps, hosted by Jared Nassiff, explores the world of franchising. Each episode provides valuable insights into the opportunities and challenges in the franchise industry, featuring expert guests, franchise owners, and key players who share their knowledge to help you succeed in the world of franchising.
Tune in to both podcasts for expert advice and inspiring stories from the business world.
Tune in to Business Alliance Insights for valuable franchising and business insights! Whether you're looking to learn from successful entrepreneurs on Beyond the Brand with Heath Turner, or dive into the world of franchising with Fran Opps hosted by Jared Nassiff, you'll gain expert knowledge and actionable strategies to help you grow and succeed in your business ventures. Don't miss out—tune in now!
Business Alliance Insights
Facts Tell But Emotions Sell
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In this episode of Full Pipelines and Full Hearts, host Jon Jones unpacks the classic truth that facts tell, but emotions sell. While franchise consulting can feel very intellectual—evaluating industries, models, and FDD data—Jon explains why your candidates ultimately decide based on how they feel, not just what they know. He explores how to manage your own emotional state before calls, the power of sincere and specific compliments, and how to ask deeper questions that lift people up and tap into their past successes, challenges, and dreams. You’ll also hear a powerful story about Mary Kay Ash and her “make me feel important” philosophy, and how that mindset can transform your candidate conversations. If you want to move beyond features and truly connect with the people you serve, this episode will give you practical ways to add more heart to every step of your process.
Listen on Apple and Spotify!🎧
Spotify:
https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28
Apple:
https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966