🔍 SEO Made Simple: The Busy Marketer & Parent’s Guide to Ranking Higher 🚀

🎙️ SEO Made Simple: Essential Tips for Busy Marketers & Parents 🚀

Welcome back to Kids, Chaos, and Killer Campaigns! In this episode, we’re diving into Search Engine Optimization (SEO)—a must-know skill for anyone looking to boost their website visibility and drive organic traffic. Whether you're a marketer, a business owner, or a busy parent juggling it all, mastering SEO can help you work smarter, not harder.

What You’ll Learn in This Episode:

✅ Why SEO is a game-changer for businesses of all sizes
✅ The 3 SEO fundamentals: Keywords, Content, and Backlinks
✅ How to structure your website for better rankings and user experience
✅ Simple keyword research tips using Google Keyword Planner, Ubersuggest, and more
✅ On-page SEO essentials: title tags, meta descriptions, alt text & mobile optimization
✅ Common SEO mistakes to avoid (keyword stuffing, slow site speed & more)
✅ A fun analogy: Why SEO is like meal planning 🥗

🔥 Actionable SEO Wins You Can Implement Today!
💡 Optimize your existing content with the right keywords
💡 Ensure EVERY image on your website has alt text added 

Up Next: 🎧 Lessons from Motherhood That Made Me a Better Marketer

📲 Subscribe, Review & Share! If you found this episode helpful, don’t forget to subscribe, leave a review, and share it with fellow marketers or parents!

🔗 Let’s Connect! Find me on LinkedIn (link in show notes) to continue the conversation.

Until next time—enjoy the kids, embrace the chaos, and create killer campaigns! 🚀

Chapters

• 0:19 What is SEO
• 1:40 Factors That Determine SEO Rankings
• 4:12 How SEO is Like Meal Planning
• 5:02 3 SEO Must-Haves
• 7:36 3 SEO Mistakes to Avoid
• 9:43 Wrap Up

Transcript

Welcome back to Kids, Chaos and Killer Campaigns. Today we're going to be talking about search engine optimization or SEO.

SEO is the process of improving website visibility in search results. The goal is to get people to click from the search result to your website. in digital marketing, visibility is everything.

If your website content isn't showing up when people are searching for your solutions, you are missing out on opportunities.

Here's why SEO is crucial. SEO levels the playing field regardless of business size.

Unlike paid ads that stop the moment you stop paying, SEO delivers continuous organic traffic to your website.

websites that appear on the first page of Google search results are seen as more trustworthy and authoritative.

People searching for solutions are already interested and good SEO guarantees they see your solutions and not your competitors.

SEO isn't just about rankings. It's also going to improve your website speed, your mobile friendliness, and readability across your website, making it easier to navigate and giving those potential customers a better end experience.

SEO is like setting up a system that keeps working for you, even when you're busy dealing with life's chaos.

When you search for a specific topic on Google, it's like asking a librarian for a specific book.

Google then scans billions of web pages to find you the best result in just seconds.

Now let's break down the three most important factors that determine rankings, keywords, content, and backlinks.

Keywords are the words and phrases people type in to find information.

If your website includes the right keywords, search engines are more likely to show it in the results.

So an example, if a mom with toddlers is looking for lunch ideas, she might search easy toddler lunch ideas. And if your blog or website content includes that phrase naturally, Google is much more likely to show it in their results for that search.

To use keywords effectively, you want to include them in the title, headers, and content, but don't overdo it.

I always recommend using long tail keyword searches, which is three or more keywords strung together for more targeted searches.

It's also important to put keywords in your meta description and your image alt text to boost visibility.

content is the heart of SEO.

Search engines love helpful, high quality content that helps answer people's questions.

The better your content is, the more likely Google is to rank it highly.

So what makes great content?

Good content is useful and relevant. It answers someone's specific questions and helps solve problems.

Good content is also well structured. Use headers, bullet points, and images to make your content easy to read.

and good content is updated regularly. Fresh content signals to Google that you're staying up to date and that your site is active.

The last factor that determines your rankings in SEO is backlinks. A backlink is when another website links to yours. Google sees backlinks as votes of confidence.

The more high quality backlinks you have, the more valuable and trustworthy your content is going to appear to search engines.

So back to that example of easy toddler lunch ideas. If your blog has keywords that are optimized for that and you have a reputable source linking to that blog,

Google sees that as a sign of value and that will boost your rankings even more.

Top ways to get backlinks or to create shareable content. Think blog posts, infographics, helpful guides. Guest posts on other sites. And build relationships with other websites in your industry or for the topics that you're looking to rank for.

bringing it all together. Google's job is to connect people with the best and most relevant information. By using keywords, creating high-value content, and earning backlinks, you can help your website rank higher in those search engine results and get more visitors.

Now, SEO can seem really complex, so let's break it down into something that parents understand. Meal planning.

Imagine if you're preparing meals for the week and you don't plan ahead. You're going to find yourself scrambling at dinner time, grabbing whatever's available.

and likely ending up with something that's not that nutritious or honestly satisfying.

But if you plan your meals, buy the right ingredients, and organize your kitchen a little, everything runs much more smoothly.

SEO works the same way.

Your keywords are like your grocery list. Your content structure is like meal prep. If it's well organized, it's easy to consume, and people keep coming back.

Website optimization is like having a clean, well-stocked kitchen.

It improves efficiency and helps you have a great cooking experience.

And just like meal planning helps you save time and make sure your family is getting nutritious meals, SEO helps you deliver the right content to the right audience at the right time.

three SEO basics that matter most are keyword research. Find the words that matter.

When you think of keywords, think of them as the phrases people will actually type in to their search engine to find the results they're looking for.

Choosing the right keywords that make sure your content appears and is relevant is top priority.

to help you find the right keywords are Google Keyword Planner. It's a free tool that helps you identify search traffic so that you can optimize your website for the right keywords.

Ubersuggest offers keyword ideas, competitor information, and search volume.

You can also use Google Search autocomplete. simply start typing and see what it suggests.

use the People Also Ask search recommendation on Google. That's great for finding related content ideas.

my pro tip is to look for those long tail keywords because they tend to be less competitive and more targeted.

For example, instead of searching marketing tips, I might look at marketing tips for busy moms, because I am one.

on-page SEO is the next basic must-have. This is going to optimize for search engines and for people.

On-page SEO ensures that your content is easy to find and well structured. So a few key elements to consider are title tags. Your title should be compelling and explain exactly what the reader's about to see. Your meta descriptions, should be clear, engaging, and include those keywords. Headers, H1s, H2s, H3s.

Think of headers as chapter titles for your blog or web page. They break up the content, and they help Google understand what's important.

And finally, alt text for your images. Google can't see images. So including that descriptive text is going to help Google understand the content and it improves your website accessibility.

And really the most important factor is quality content.

SEO isn't just about stuffing keywords on a page to try to rank. It's about creating valuable, engaging content that's going to help your audience answer the questions that they have.

prioritize helpful, well-written content over keyword-heavy, low-value pages. And readers will stay longer on your website when the information they find is helpful and valuable and easy to read, which will also help improve your SEO.

and great content will earn you those backlinks, which is a major ranking factor.

a pro tip is to write in a way that helps solve a problem. Think about what questions your audience has and how you can actually solve them when you're writing your content.

Three SEO mistakes to avoid. First is that keyword stuffing. Using keywords is important, but overloading your content with keywords can actually hurt your rankings.

So one example would be trying to rank for SEO and saying something like, SEO basics are helpful for SEO success and learning SEO can help you improve your SEO

A better example would be SEO is essential for improving your website's visibility. And by focusing on the key strategies like keyword research, quality content, and backlinking, you can attract more visitors to your website.

the fix is to write for humans, not search engines. As much as you're optimizing for those search engines, they're there to help the humans that are searching on the other end.

A second mistake to avoid is avoiding mobile friendliness because it will really cost you.

Over 60 % of searches happen on mobile devices. So Google prioritizes those mobile friendly sites.

A few signs your website isn't mobile friendly, if your text is too small to read on a small device, or if your buttons are hard to click from a small device, your spacing is misaligned, or your images don't properly adjust to different screen sizes.

The fix is to use a responsive design when designing your website. Test your website with Google's mobile-friendly test.

Just Google it and enter your URL.

The last mistake to avoid is forgetting about your site speed. A slower site will lose you visitors. Site speed is a major ranking factor because visitors won't wait for a slow page to load.

Studies show that if a website takes longer than three seconds to load, 53 % of visitors will leave.

common reasons for slow websites, large uncompressed images, too many plugins or too heavy script, and poor website hosting. The fix for this is to compress your images. Use a CMS that does it natively or use a free tool like TinyPNG.

You can check your caching plugin if you use WordPress to check your load times. And you can check your site speed at Google's PageSpeed Insights.

and just follow the suggestions it lays out to help improve your website performance.

by focusing on SEO fundamentals, avoiding common mistakes, and prioritizing the user experience, digital marketers and content creators can rank higher, drive more traffic, and grow their audience organically.

So to wrap it up, SEO helps businesses of all sizes get discovered by using the right keywords, creating quality content, and earning backlinks. Again, think of SEO like meal planning.

When you have the right strategy in place, your website consistently attracts the right audience with less effort.

And to improve those rankings, avoid common mistakes like keyword stuffing, neglecting mobile friendliness, and having a slow website.

A few simple SEO wins that you can implement today is to optimize your existing content. Think of your blog post, your website pages. Go through them. Check the content to make sure it aligns with the keywords that you're trying to rank for.

Once you have those keywords identified, make sure that your existing content is optimized in the title tags, the meta description, your headers, and your alt text. Speaking of alt text, that's a huge, simple win. Make sure you have alt text for every image on your site. Remember, search engines can't see those images, so having that descriptive text is going to help them understand the content.

and improving that website accessibility helps your rankings.

Thank you for checking out this podcast.

I'd love to hear topics that you want to hear discussed, so please leave them in the comments or drop me a line on LinkedIn.

I encourage you to subscribe to the podcast, leave it a review, and share it with marketers or parents that you think could gain something from this episode.

I'd also love to connect on LinkedIn so we can stay in touch and we can follow along together in this journey.

My LinkedIn is going to be in the show notes so you can easily click there and send that connect request.

In the next episode, we're going to be talking about lessons I've learned from motherhood that have helped improve my marketing. And until then, enjoy the kids, enjoy the chaos, and I'm wishing you all killer campaigns.