AI Is Your New Intern: What to Delegate (and What Not To)

Everyone is talking about AI, but most marketers are using it wrong.

That's why we're breaking down how to actually use AI to save time, increase efficiency, and improve your marketing without sounding generic or losing your strategic edge.

The key mindset shift?
AI isn’t magic—it’s your intern.

And just like any intern, it needs direction, context, and feedback to be effective.

This episode dives into:

• What you should delegate to AI (social posts, emails, campaign planning, data analysis, and more)
• What you should never delegate (strategy, final messaging, and relationship-building)
• Real-world ways to use AI in your day-to-day marketing workflows
• Simple prompting tips to get better, faster results
• How to “train” AI to match your voice, audience, and goals over time

Plus: how AI is helping beyond marketing, from PTA emails to workout planning (because efficiency doesn’t stop at work).

🎯 If you want to get hours back in your week while still producing high-quality, human-centered marketing—this episode is your playbook.

👉 Subscribe, leave a review, and share with a marketer who’s trying to figure out how to actually use AI the right way.

Transcript

Eden Reid (00:11)
Welcome back to Kids, Chaos, and Killer Campaigns, the podcast for marketers who can launch a campaign and pack a lunchbox at the same time. And today, we're talking about AI. I know, I know, everyone is talking about AI right now, but as a busy marketer and a mom of two,

It is seriously saving my life, both professionally and personally. I'm using it to draft social posts, build email campaigns, analyze data, plan webinars. Honestly, it's become my go-to assistant. And not just at work. I've used it to draft PTA emails, look up random kid questions, and even plan my workouts for the week. But here's the thing. AI isn't magic. It's an intern.

And once you start thinking of it that way, everything clicks. Because just like an intern, it's helpful, fast, full of potential, but it also needs direction, feedback, and a lot of context to actually be good. So today I'm breaking down what you should absolutely delegate to AI, what you should never delegate to AI, and how to actually use it in a way that makes you more efficient, not more generic.

AI is an intern, and that's a good thing. So let's start here. Think about the last intern you worked with. They're eager to help, quick to execute, but they don't fully understand your brand, your audience, or your strategy quite yet. That's AI. If you tell AI, write me a marketing email, you're gonna get... something. But it's probably something generic, it's probably fluffy, and it's probably not something you'd actually send out.

because you didn't train the intern. AI needs clear instructions. It needs context about your audience, examples of your tone and voice, and it needs feedback to improve. The better your input, the better your output.

So what to delegate to AI? Your intern work. Let's talk about where AI really shines, because this is where you can save hours every week. One.

Drafting social content. AI is amazing for first drafts of social posts, turning blogs into social snippets, and brainstorming hooks or angles. But here's the key. You need to train it on your tone, your voice, and your audience.

I often prompt things like, a LinkedIn post for IT decision makers in small to medium-sized business organizations. Keep it conversational, slightly witty, and focused on business outcomes, not technical jargon. That context is a game changer.

Two, email drafting, both marketing and sales. I use AI for campaign emails, nurture sequences, and even quick email

because it helps me get past blank page syndrome, it helps me structure messaging faster, and it helps test different angles quickly. But I always refine these emails to sound human. It is a first draft because no one wants to read an email that screams AI wrote this. So use it as your guide, as your blueprint for your emails, but make sure you're always going in and refining, no matter how good your prompting may be.

AI is an amazing research assistant. You can ask things like what topics are trending in cybersecurity for small and mid-sized businesses or for enterprise businesses or what are the most common objections for outsourcing IT or even build me a six email nurture sequence for XYZ audience. This gives you a great starting point and fast.

And fourth, data analysis. Yes, really, AI is great at data analysis. You can feed AI your campaign performance summaries, your channel metrics, your conversion data, and then ask, what trends do you see in this data? You can ask it things like, based on channel performance and budget ROI, where should I reallocate spend to maximize all of my marketing dollars? This isn't replacing your strategy, it's helping you spot

patterns faster. Now one major caveat I have with data analysis is make sure you're using a closed system. You don't want to put your proprietary data out there in the open and once you plug it into something like ChatGPT unfortunately it is out there and you can't get it back. So find a closed system that works for your organization where you can feed it your CRM data. You can actually feed it your analytics

and safely and effectively get that data analysis you need. Now five, webinar and content prep.

AI is really amazing for structuring webinar outlines. If I say, are all of the talking points we want to cover. Here's the audience that we're targeting. Here's the timeframe we have. It can give you an outline that even breaks down, talk about this for X minutes, talk about this for Y minutes. It's great at drafting talking points, creating follow-up emails, and even repurposing your webinar content into blogs and social posts. It turns your one asset into 10.

really quickly.

Now, real life mom use case bonus, because yes, I am using AI outside of work too. Like I said, I have used it to draft PTA communications, even for PTA meeting summaries. I'll plug in all the notes that we typed, even without formatting, just feed it my chicken scratch, and ask it to help summarize what was discussed during the meeting. I also use it to answer my kids why it's disguised.

Blue question at 8 p.m. When I have no mental bandwidth left to come up with the YYYY chain of answers that I know are coming or again plan workouts based on the time I actually have when I trained for a half marathon at the end of last year I fed AI exactly how much time I had what time I was looking to run the half marathon in and it wrote me an Amazing training schedule that was realistic for my life. So it's not just a work

tool. It is a life tool also. Now, what NOT to delegate to AI? This is where lot of people get it wrong. Just because AI can do something doesn't mean it should. So don't delegate AI strategy. AI can support strategy, but it should never define it. It doesn't know your business goals deeply. It doesn't understand internal constraints, and it doesn't see the full market picture. That's your job. So again, use

it as your intern to help with processes along the way, but you still own your strategy. Never give AI final messaging. Never copy and paste an AI output and then hit send, because it can sound generic, it commits nuance, and honestly can just be slightly off. Your job is to refine, personalize, and humanize any content that AI helps you draft. Again, it is an intern, it is giving you first drafts, but you are

there to own the final output.

And another thing never to pass off to AI is relationship building. AI doesn't build trust. You do. Your prospects and partners want authenticity. They want relevance. They want real understanding. They want to be heard and seen. And while AI can help you prepare, it can help you understand, it can help you do research, investigation, and analytics. It can't replace real human connection. Again, that's

your job.

So how to use AI well.

Some prompting tips. Again, if AI is your intern, prompting is how you manage it. So here's how to get better results. One, be specific. A bad prompt would be write a marketing email. A better prompt is write a short conversational email targeting the CFO at healthcare organizations about reducing IT costs. Include a clear call to action to book a 15-minute call at the end.

Again, get specific so it knows exactly what you're looking for.

Now also give context. When you're prompting AI, include the target audience, include the industry, include the goal of whatever you're having it draft for you and your voice and tone. If you're using that closed AI system that I talked about before, you can feed it your brand guidelines. mean, things like colors, tone, voice, words to use, past emails, let it learn you, understand you, but always factoring in who you are targeting in this specific piece of content, not just

industry but when I say target audience I mean are you talking to a CFO, are you talking to an IT manager, are you talking to a CEO, are you talking to a startup or to an enterprise organization? All of that matters.

Now, ask AI for iterations. Don't just stop at one version. Ask it, make this more concise, make this more conversational, add a stronger CTA, make this more personal while keeping the elite professionalism in the current draft. All of those help with iterations to get a lot closer to that final target that you're aiming for.

And last, train AI over time. Reuse prompts, refine those outputs, and build your own AI playbook. The more it understands you and learns what you're looking for, what you're targeting, how your voice, tone, brand, audience, it will maintain that data and over time, it spits out results faster and faster for you.

Now again, when to use AI and when not to. Use AI when you need speed, structure, ideas, and first Don't rely on AI when you need deep strategy, final messaging, or human connection.

So let's bring it home. AI is not here to replace you. It is here to support you.

When you treat AI like an intern, you are delegating the right work. You're guiding it with clear direction and you're refining the output. And that's when the tool becomes powerful. So your challenge this week, pick one area of a workflow to delegate to AI. Example, social drafting, email writing or campaign planning and test it, but don't just use it,

Train it because the marketers who win with AI Aren't the ones using it most they're the ones using it smartest If today's episode gave you a few ideas on how to actually use AI to get time back in your day Share it with a teammate or a fellow marketer who's feeling overwhelmed because let's be honest the more we can delegate the right way the better we all work

Thank you so much for checking out this podcast. I'd love to hear the topics you want to hear discussed, so please drop them in the comments or shoot me a line on LinkedIn. I encourage you to subscribe to the podcast, leave it a review, or share it with a marketer who you think would benefit from today's AI tips. I'd love to connect on LinkedIn and stay in touch throughout the journey, so find me on LinkedIn and shoot over a connect request.

Next week we're going to be talking about how to actually prove marketing ROI without guessing. Until then, enjoy the kids, enjoy the chaos, and I'm wishing you all killer campaigns.