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All-In Wedding Photography
The business podcast for wedding photographers who want to build a booking system that works.
If you're tired of feeling stuck and alone in your business, this podcast is for you.
Join wedding photographer Alex Stead with co-host Ren as they break down funnels, marketing, pricing, and business strategies together in a way that actually makes sense.
New episodes every Thursday - hit subscribe so you never miss one!
All-In Wedding Photography
Everything I Know About SEO (That Actually Works in 2025)
What if I told you that today’s episode is basically a paid SEO course (without the price tag)?
I’m pulling back the curtain on everything I do to be visible and get hired by clients who are actively searching and ready to book.
This episode is a strategy masterclass for wedding photographers who are truly ready to go to the next level with SEO, built from experience, testing, and wins.
Listen now before I change my mind and start charging for it. ;)
okay, so how was your hike?
Speaker 2:it was amazing. I hiked 140 kilometers. Get any nice pictures? I don't know.
Speaker 1:I haven't checked sorry, say how many kilometers again 140.
Speaker 2:in how many days? Nine days. I was actually going pretty slow, good lord. My ass could crack a watermelon in half, because my glutes are really strong.
Speaker 1:Yeah, I think. Are you remembering the trend where people like, squeezed a watermelon? Yeah, that was with their thighs. Oh, I'm not. I think it's something about watermelon. What did you do over there? Is it a walnut?
Speaker 1:maybe, I think, maybe a like a nut, like a nut cracker I think a walnut, I think there's a yeah, my legs got really strong okay, all right, you're back, I'm back, we're gonna talk about, yeah, what do you want to? Now that you've cleared your head, you've gone on this 140 kilometer journey, your big walk if you will.
Speaker 2:Okay, you know. What I'd like to talk about is, um, how to be found as a local small business, is that? What you really care about after your yeah, because you know what I wasn't doing when I was in spain, or I wasn't scrolling through instagram trying to find places to eat or things to do. What were you doing? I was Googling primarily, and I was using chat, gpt also sometimes.
Speaker 1:Even though, yeah, even though chat GPT hallucinated an entire vacation for you, I'll cross-reference. How was that hike on the island of Lesbos?
Speaker 2:That doesn't exist, god. So, yeah, when you're ready to buy, yes, when you're in a buying mindset, you are often not scrolling, you are searching. So wedding photographers you know who's ready to buy. Are people who are engaged and have a date set, yeah, and desperately want to find their wedding photographer and lock them down, yeah, or the next couple does. It's like that scene from that. Uh, what movie is that? They're planning weddings and they get into an elevator with this couple who, like, is this couple who's planning a wedding? You know, what I'm doing is I'm googling and not looking on instagram for this bride wars. Okay, back to the premise, which is when a couple is ready to book their vendors. They are often in a buying mindset and they are searching. Okay. So instagram, tiktok, facebook social media is passive.
Speaker 2:Oftentimes you will get people who will follow you on social media and then, when they're ready, they're engaged, they're like oh my God, I've been following you for years, I want you.
Speaker 2:That's like sort of a different realm. This is people who are like already warmed up, agreed when it comes to, like a cold audience, and people who do not have somebody in mind. They're not already following a bunch of wedding photographers, which is like most people who I work with. They're Googling, they are looking for Newfoundland photographers, newfoundland wedding photographers, newfoundland photographers. They're looking on Google, they're looking on and they are trying to find all their vendors that they need. So if you only have Instagram, you are not showing up on on google. You are not getting these people who are absolutely ready to buy right now. You are only getting people who have been following you for a long time and then, when they get engaged, they're reaching out to you. This is what we call warm and cold markets. So you've got the warm market fine with instagram, but you're losing it on this huge market potential, which is most people is cold I feel like your cold market goes like cold to hot, faster than your warm market can go to hot 100.
Speaker 2:Yeah, yeah, like, funny enough, a lot of the people who like doesn't happen a lot, but it's happened enough where, like, someone will follow me on Instagram and be like oh my God, when I get engaged, I'm totally going to hire you. And then, like eight years go by and then they're like oh my God, I'm finally engaged, I'm going to hire you, can you send me your information? And then I send them. They're like actually they won't go somewhere else and it's like they're allowed, I'm not holding them hostage. You need to make a promise. Versus someone who Googles, I respond they book me the next day. Yeah, they very quick conversion. Yeah, there's not a whole lot of back and forth there, so you probably know that's important to be searchable.
Speaker 2:The question that often comes up is like how, where do I start with being searchable? So in this episode, I'm going to go deep into like, if you already have a website, how can you make sure you are searchable and that you are getting found and crawled by Google and AI? And in the next episode, I'm going to talk about the more basic things that you can do. So if this episode is going over your head, stay tuned for the next one. This is the kind of stuff that you're not going to find just like, casually looking. Hopefully it's really informative. This is kind of stuff that like so we're going to talk about seo and schema and backlinks, okay, okay, okay, seo, mm-hmm.
Speaker 2:Search engine optimization yes, we're starting to lean into calling this, just SO, really. Yeah, oh, search Search optimization Optimization Because AI. I think it's now like 20 plus percent of all searches and that's. It's grown like. That's only the last year and a half that even showed up on the radar at all, right on, so a lot of people are now using like chat, gpt and gemini and claude being like hey, I'm planning a wedding in this location and I want it to look and feel like this okay, can you recommend me the best vendors in that area who can give me, you know, like a fairy tale, dreamy, woodsy vibe and that's using ai as you like.
Speaker 1:The user is going like straight to ai if they're still going to Google first, google's pushing AI as a top result. Yeah, so the AI summary is. It's like it used to be a Google snippet yeah, and now it's an AI summary yeah, so this means that what you want on your website.
Speaker 2:It's. It's interesting because you have to do both very well. Your website has to speak to the real people who are going to click through and visit your website, but your website also has to be readable by the AI. So if what you want to be shooting is fairytale, woodsy, whimsical weddings in Newfoundland, canada, ai needs to see those exact words on your website multiple times yeah your website basically has to then speak you want to like, have it in real language.
Speaker 2:I would not recommend using ai to write your website copy right, because it'll sound like ai unless you know how to use ai really well and enough that, like you, know how to make it not sound like AI. Unless you know how to use AI really well and enough that, like you, know how to make it not sound like AI, you know how to like remove the em dashes and have it mimic your own voice, but having it readable to AI. So make your web search, your website searchable. Obviously, number one thing is having your location in the very first line of your website.
Speaker 2:So your h1, your header yes, which is basically, or the title sometimes it's called, could be your location wedding photographer yes, and your h2 should be your name, because people aren't searching your name, no, they're searching newfoundland elopement photographer, right, or pronto, wedding photographer. Wherever it is that you're based, yeah, um. And then ai, as it's also crawling, is also searching for those terms. So google and ai are using the same terms to search yeah, okay, um. Ideally, you want to have that as your h1 or title, whatever it's called, on your website builder and then throughout your website, on your home page, sprinkling through things that couples might be using as like secondary search terms. Maybe that's like editorial or documentary candid, moody, bright and airy, not your style?
Speaker 2:yeah, not all of them obviously you're gonna pick a lane. Um, you know, lg, lgbt friendly could be one. They don't need to be in any sort of header, they just need to be on your website somewhere. So think of maybe three or four terms that you think couples will be searching for when you think of your style and you can also use AI to help you with this.
Speaker 2:So that's kind of your first step, I realize that everybody who inquires with me says the words short and sweet, yeah on your website in this moment I'm like I should just call it my short and sweet package yeah, so yours would be like newfoundland wedding officiant, and then in your like about me or about section of your home page, is we offer short and sweet wedding ceremonies yeah, right. Or marriage ceremonies. Then you're hitting the words wedding, marriage, newfoundland, short and sweet, efficient yeah right, all the keywords that people are going to be searching for. So I did like photo photography, photographer, wedding elopement, and then a couple of descriptive words.
Speaker 1:Do you know if meta tags are still being crawled?
Speaker 2:Not really, but I'm going to tell you what is Okay. So image names, file names yes, very important.
Speaker 1:Well, that's like a meta tag.
Speaker 2:Yeah, so naming your images on your website. So instead of just uploading, you know, alex dead. One final, final, final Naming them again with these descriptive tags. So not bride and field one, but um, newfoundland wedding, but well, I would say like newfoundland wedding field, uh, newfoundland field wedding, maybe. Or wedding in field, newfoundland right. So still descriptive, but with a little location tag added newfoundland wildflowers wedding totally, um, an incredible way for this is tagging the venues.
Speaker 2:Yeah, because people search your, the venues. Then you'll come up. Another thing you can do, too, is this is sort of tangential, but also a really good tip is leave reviews for the venues you work at on google with photos you've taken there cool, and that then when people are searching the venues, you're showing up under the venue as well as yourself and you're giving the venue a backlink yes, which is also good. Backlinks back and forth.
Speaker 2:Well, that's what google's built off of now yeah, doesn't matter kind of which it does matter, but, like for sake of this, backlinks back and forth. Well, that's what Google's built off of now. Yeah, doesn't matter kind of which it does matter, but, like for sake of this, backlinks either way are good.
Speaker 1:I know that we agreed to talk on a high level. I still want to clarify what a meta tag is and what naming your image means. Because when you save your image to your computer, you name it. Yeah, that's one way that you're creating a meta tag. So when you click on that file, info and all this stuff comes up, that's meta data. So that's one way that you can name a file. But then, when you're adding it into your website, your website builder will have a base, once you upload it in, where it'll say like photo title, fill it out, write that. If it gives you a photo title, photo description and tags, put the information, information in there, put it all in there. Like you can have, um, like a word bank where, like I keep, like you know, 20 searchable, like the 20 words that I, yeah, am most searchable under, just spam it into that. Yes, the meta tag is where you would like.
Speaker 2:You call it like stuffing. Okay, meta tag is where you would stuff. You don't want to stuff the actual things that are being read, so meta tags are hidden. They're not like visible. Yeah, that's where you can totally be like shoving as many things as possible. You do not want to be stuffing your actual visible title no, this is, yeah, this is what I mean.
Speaker 1:Like when you, when it's uploaded into your website there's a little before, it's like uh, yeah, so they matter less than they used to, right, because now they can actually like crawl text on yeah, the site, so we'll get into like that's kind of that's related to schema, okay so, um, I'm gonna give one more little seo tip and then we'll move into schema, which is malignant.
Speaker 2:okay so, um, we've talked about your title, making sure you have the right keywords about five or so keywords sprinkled in really organically on your main home page and, um, tagging your images. So your image titles are venues, local keywords, and you can also leave reviews for your venues with photos you've taken and that will show up when people search that venue. The last tip is blogging.
Speaker 1:Yes.
Speaker 2:And blogging with intention. Yeah, you do not want to be bush blogging mike and sarah wedding. You want to be blogging um a fairy tale wedding at the yellow belly brewery, saint john's, newfoundland yes right, um, or you know, rainy, a beautiful rainy wedding in St John's.
Speaker 2:People are going to be searching rainy wedding photos in St John's oftentimes, or yellow belly wedding photos. Right, yellow belly is just a venue in our town. I'm just using it as like the example right now. It's a weird name for a venue, I guess. But so, making your blog post titles also searchable, but you do want them to be distinctly different than your main title. Your main title should not be, um, duplicated anywhere else.
Speaker 2:Okay so if you're, when you say main title, you mean the website title, yeah, so, the title one, your h1 or your title on your home page if that is newfoundland wedding photographer. You don't want to write 10 blog posts that are all called newfoundland wedding photographer, right, because it's going to muddle up google and you're actually going to then compete with yourself Instead of you know you want to be the only one page competing for that main headline. Yes, and then your blog posts you're looking for new keywords you can compete on that are often slightly smaller. So venue names, smaller towns you shoot in no-transcript.
Speaker 1:Yeah, can I give a SEO tip? Of course, let's hear it. Seo tip of course, let's hear it. Uh, when I was writing my uh officiant website, I went and I googled like getting married, legally, getting married, a bunch of stuff, and I wrote down all the snippets that came up. So the snippet is the thing on google when you click the drop down and it shows you more. So so it's like a question dropdown, more information.
Speaker 2:Yes, this is a fun one. Yes, this is how you can find keywords. So what?
Speaker 1:I did is I took, like I wrote out all the snippets that were coming up, which is essentially Google telling you hey, this is what people are looking for when they're looking for you. And then I made my FAQ on my website, those questions with my answer 100%.
Speaker 2:And then what happens is your answers start showing up Become the snippets. Yeah, that is such that's so good because it's twofold. Yeah, because you're going to show up on the snippets now and also that's Google telling you that people are actually searching.
Speaker 1:And it's not. I'm not making up what people are searching, which is awesome, because a lot of the time I feel like sometimes we're like sitting here trying to play mind reader.
Speaker 2:yeah, and I've had so many people tell me that, like, some of my blog posts are really informative and they're like, it was so nice to have all the questions I needed answered in one blog post and when what I had done was I had done that, I had gone through and I'd found the snippets, and it doesn't have to be an FAQ, Like that was a way for me to.
Speaker 2:Yeah, mine is not. Mine's like a blog post on like you know how to get married, like best time of year, when to go here, what to do when you're in the area.
Speaker 1:Yeah, would it be fair to say?
Speaker 2:that is like imagine when you're like stuffing is like almost like unreadable gibberish. Okay, okay, okay, like newfoundland wedding photographer, photography. Photography newfoundland st john's.
Speaker 1:Yeah, this is like, but this was a way to beef up yeah, totally the website without having to to write a whole lot of story style and easy. It's a bullet point. Who doesn't love a bullet point in a listicle?
Speaker 2:Yeah.
Speaker 1:The internet certainly loves it, but what's cool about that is, since that's how I wrote my officiant website when the change got made for google to start promoting the first result as the ai, now the ai result if you're looking up marriage commissioner, wedding officiant, newfoundland is a lot about me, yeah, which has been very to my advantage because now I'm getting calls through my google listing. I put my number there because I have a different you like people calling you. I don't mind being called and kind of just giving them the. If somebody called me I would just have a heart attack. People call me all the time. They say do you marry people?
Speaker 2:and I say yes, and someone called me and said do you do wedding photography? I would go. How did you get this number? You would literally who wanted to kill me?
Speaker 1:throw your phone in the heart who hates me enough to give my number out. I answer calls like that, like at least not at least one a day.
Speaker 2:I'll I can go many days in a row answering one I treat my real life iphone that I've had for 10 years like it's a drug dealer's burner phone. I'm like. Nobody has this number. How did you get it? How do you hit me?
Speaker 1:different, different people. We're just different people. When people call me and I say, okay, I am. And it's so funny because sometimes they call me and I'm like, yeah, I do this, but you're gonna have to inquire on my website. But just because they've talked to me, they seem like very delighted, they seem fine to have made that first point of contact. I'm like, hey, thanks for getting in touch. Um, I'm busy, right, but you can book a call through my website or you can send an inquiry through. And they're like, oh, ok, no problem, which is so funny because nobody's like, why can't you do it right now? I'm like usually gardening or something, yeah, I just have like retired old man energy, you really do. I was weeding today. Actually, when I took the call, I got a new weed tool weeder. Do you know? Some weeds look straight up like grass until you get in there no, yeah, I love that.
Speaker 2:Your newest thing is grass. Yeah, not, not gardening, just lawn I don't want to garden.
Speaker 1:I want my grass to look like, which is proving more challenging than I ever realized. Shout out to my dad he made that shit look easy. Shout out to dads everywhere who make lawns look like grass. I don't know how you do it. I don't know. Yeah, some weeds look like grass, but it's not the good grass. I don't know what to tell you okay, metadata, meta tags and schema.
Speaker 2:Yeah, tell me about schema. Okay, so I'm just gonna read this from the internet meta tags provide general information, while schema markup provides specific data about the content. So, basically, schema. From what I know which, again, like I'm not really a search engine, like expert, I probably know more than like the average person, maybe more than like more than the average but I don't know hey, you get found online and you're telling us how sure that's.
Speaker 2:That's exactly it. That's what we need. So schema, I think, is becoming important for AI. Schema is a way to it's coding in your website that tells AI and Google what your website is about and how to basically like where it belongs. So I use schema. You put code on your website. You can also do it with like programs. Is it like with a plugin? You can use a plugin. I just coded it Like.
Speaker 1:You put it in a yeah, I just used AI to help me and I just put it in my header. Is it in like CSS or something like a codes?
Speaker 2:language, but you can use Yoast for it, no problem. Yoast is a WordPress plugin, okay. Or you can use AI to help you create your schema Like I use, and code it and then plug it in.
Speaker 1:I use like an SEO plugin. Yeah, and I gave it the keywords that I want it to like code in, so that's schema.
Speaker 2:Kind of Schema is, like it's a particular type of that, okay. So basically, you want to. Schema is how you tell Google and ai that your website is for a local business. Um, you put in, like your name, you can put in your email, your phone number if you want, yeah. And so this is when, like ai is giving, um, like you know, say, examples of like here are photographers in your area, it can know that this website is for a photographer in this area and it is a local business, okay, and it's not, for example, like a print shop, okay.
Speaker 2:So it's like coding that helps the internet understand what your website is okay okay, and like what your product is, what you deliver, oh yeah, so I twitch.
Speaker 1:Okay, I love technology. Yeah, I do this shit. I like building a website. I I really enjoy diving in the nitty gritty of technology and the behind the scenes of any business. You want me to like come in and fix something and I have crazy patience for it. I'm just all over that. That's not most people. No, you're listening, you are listening, and the last time you were listening, we were talking about like client boundaries and a really cool list of things in our pack, and then you came on today and you got like an earful of tech jargon and it's making you so mad. What do you say to them? To that photographer?
Speaker 2:um, I say you don't need to know everything. Okay, I offer one-on-one consults.
Speaker 1:Is it like support with technology, or is it just straight up like hey, you're doing so good buddy.
Speaker 2:No, like you can just give me control of your product, I can just do it for you.
Speaker 1:So there are people who will just do this for you it yeah, lots of people do it so people, people get, will get you to just come in and like do everything you're talking about. Yeah, how do they?
Speaker 2:know it's part of like. When I do like one-to-one coaching yeah, as like a you know a full thing part of what you get with the coaching is that I just go into your website and do it all for you and you never need to know.
Speaker 1:But how do they know that it is yielding results and that it's been done well if they don't know anything about it? I guess it's kind of like when you have an electrician come in like you don't. You don't go open the drywall up afterwards, you just know that when you turn the light on well, you know the light turns on.
Speaker 2:Yeah it takes about three months to kick in, usually okay, if you start getting inquiries and you should always be tracking where your inquiries are coming from anyway. So, like, whoever inquires of me, it's you get a drop down menu of, like, how'd you find me? Okay, um, making google one of those? Okay, right, so one of my options is google and like I, like I can look right now, but it's like 70 percent okay, my inquiries, yeah, a ton of mine do, yeah, so if you're using, you know, a sort of crm and you can track where your inquiries are coming from. Once you see the google inquiries go from zero. They start going up and up and up. You know it's working right. So, like, if you have good seo, you should move from like page 17 or whatever it is you are right now like search new, search your area, wedding photographers. You can also just use like a keyword tool, but I it's easy enough just to search incognito, incognito, yeah, um, and see where you're at. You're probably on like page 17, right, um?
Speaker 2:once you get to like page three, you know it's working okay and it takes about three months to go from like 17 to 3 if you're in a smaller area, like us, or you're looking for, like, smaller keywords, again, this is where, like if you were, if you were trying to rank for toronto wedding photographer or new york wedding photographer, trying to get to the number one place for that, like, your competition is fierce. People are buying it, what they're buying it. Well, they're spending thousands and thousands for seo companies to get them there. Yes, yeah, yeah. But if you want to rank for, like, specific venues, right, this is where, like you can become the photographer who shoots at this very particular venue. Or maybe you really like this little resort town, yeah, an hour away from Toronto.
Speaker 1:I went when I got started I looked at the like google listing for a marriage commissioner with. I've seen how many reviews they had, I seen how many photos they had. I seen like I, I took note and I did a little bit more than that in each category yeah.
Speaker 2:so the first place, the first place I ever became number one in was gross morn, the national park here in newfoundland, yeah, where other photographers had shot there before and had like written blog posts but nobody was trying super hard right to like get ranked. Yeah, so I put in the effort and I was like I want to be the number one photographer for gross morn and I just put the effort in and I did like I want to be the number one photographer for Gros Morne and I just put the effort in and I did these things Gros Morne is a national park in our province of Newfoundland.
Speaker 1:It is a 10 to 12 hour drive from our metro city where we are, in St John's, and it does have to be driven. There are, technically, flights that break up some of the travel. It'd be a fortune and they're not very convenient.
Speaker 1:They don't get you all the way there either. Yeah, so no one else is trying super hard to get these. Yeah, people aren't like like, as gorgeous as it is, it's fjords and you see caribou and it's amazing. We love like it's, everybody loves it out there, but again, it's for half of the population of Newfoundland. We're 12 hours away.
Speaker 2:Yeah, another one that I ranked for I don't know about number one, but I mean like the top three is Bonavista and I ranked for that when I didn't have any wedding photos from that area. Really, yeah, I had. I went out there for a weekend. I took a bunch of pictures, okay, of the area and I interspersed it with pictures I had taken. That sounds like a turkey tip. That's a turkey tip.
Speaker 2:If you want to start ranking for an area that you haven't actually shot at, yeah, you can take pictures of that area. Yeah, so it's like a town or like a, you know, it's like a resort town, but that's like, typically, I think, what you're looking for. Um, you can go talk to the owner of, like, the most popular venue, ask if you can take some pictures in there or like headshots of their staff in exchange for getting some cool photos on, like on the grounds, and then just intersperse it with photos you've taken cool until you get a booking, and then the first booking you get, you just replace all the pictures right with actual wedding photos from that location. Then okay.
Speaker 1:So, uh, we were talking about schema, and then I was like hey, this is overwhelming and I love technology so I think when you start talking about meta tags and schema anyway, people just like glaze over.
Speaker 2:Well, I don't want people to do so. This is where, like I think this is almost like, this is like level three. I think seo is like most people get it, yeah. So I do think like that's the more important thing. Schema, something like I I would kind of recommend booking a one-on-one call with me or somebody else if you're interested in like, if you're like this all makes sense and schema is the only place where I'm getting lost. That means that you're at a really good place to hire somebody to bring you to the next level also it's fun to talk about things that are, like, complicated yeah, let it be complicated, okay.
Speaker 2:The last one backlinks is not complicated, okay, cool, really easy. Actually. Yeah, the backlinks is just um, basically like being like, oh my god, look at these people. And also you'll be like, oh my god, look at you. Yeah, so you want to be giving backlinks. This is tagging the other vendors that you work with on your website. So, like, when you go to like, you can add a link when you're making a blog post and you can, you know, when you put in, like I worked with the florist yeah florist name yeah link florist name to that web, their website.
Speaker 2:Yes, yeah, so backlinks are basically like the equivalent of being referenced as a quote, like in an essay your work, it's citing your work, exactly so this is all it's all coming back to mla format. Yeah, like the more sightings you can give and the more sightings you can get, yeah, the more you seem legit and the more google is like okay this is a legitimate person because they exist within a larger sphere of other businesses and people it's able to go, it's able to scan your page.
Speaker 1:Go to those links, scan those links pages. See that those links pages have links it it's create, it's creating a network of real infer. Like weird. Oh, this is all real businesses with real pages so giving backlinks?
Speaker 2:not heard. Just tag the vendors who you worked with at a wedding, you can. You can tag their facebook and instagram profiles. Honestly, like google's not necessarily looking at like the quality of your backlinks that you were giving yeah, um, it's more that you have. Like your blog posts, have a few backlinks. Yes, you can be backlinking to. Like your province's homepage. Yeah, like tourism, newfoundland.
Speaker 2:Yeah, right, like, um, the fairy schedule yeah, so if you work with a makeup artist who doesn't have a website but she has an Instagram, you can link to her Instagram. It's not going to hurt you, right? But you getting backlinks is more important, okay. So ways to go about this If you're like I don't know how to do, asking them to make sure they tag your website in it and searching your name and seeing if you've been mentioned anywhere, okay, and then emailing them and being like hey, would you mind adding a backlink? Yes, and usually if someone's blogging, they understand that that's important and they'll go do it. So that's step one. Step two is looking for everywhere that offers free, like business listings for weddings, yeah, so think of like the not June bug event. Oh, my God, there's like 18 million where you don't need to pay to get a free listing. They're all backlinks. They're great. Anywhere that you can find a free backlink is awesome. The yellow pages, honestly, is a free backlink. Yeah, um, those are all good.
Speaker 2:And then one sort of fun way to do it is um, some backlinks are more valuable than others. So this is like a little cheeky. One is reaching out to like local newspapers and magazines and offering, like pitch an article. Okay, so like one really fun one that I've done before is like, um, new year's eve weddings okay, yeah, yeah, are they popular? Why would someone choose to get married on new year's eve weddings? Okay, yeah, yeah, are they popular? Why would someone choose to get married on new year's eve? Yeah, you like you interview one of your brides yeah, ie havea facebook conversation with her and pull it into a quote okay, yeah, and share some really cool pictures that all say photo by alex dead right, article by alex dead, yeah, where they tag your website, yeah, and your name is in it.
Speaker 2:That's an incredible backlink from your local news organization, okay, or magazine or whatever it is like, even like free, like local magazines and stuff, if they're an online magazine and you can pitch like a fun little fluff piece on, like, what are some wedding trends that we're seeing in owen sound this summer? Right, you can do a little like five point buzzfeed style article, yep, with your pictures and your name attached, and that's an incredible top tier backlink. And, like we already mentioned, um, leaving reviews on other venues is also a great way to like give, yeah, um, just a little shout out basically yeah, that's, that's it. I don't know, I feel like I would have paid money for this course when I was starting that we just gave this was a masterclass. I have paid money for that course. This is a masterclass in search engine optimization. Everything that I've learned in the last 15 years about SEO, that's everything.
Speaker 1:That's everything Not really, but that is a lot of it.
Speaker 2:That's a lot of it. That's a lot of it. Yeah, um, can I do a little pitch? I like I said before, if this is something you're like interested in and is you're like, yes, I want to know more or I want to be better at this, yeah, um, I do offer one-on-ones and right now, for a very limited time, the next three people who join the all-in membership get a bonus one-on-one call with me. Just like to set up introduction welcome and you can talk about whatever you want and I can walk you through. And membership get a bonus one-on-one call with me.
Speaker 2:Just like to set up introduction welcome and you can talk about whatever you want and I can walk you through whatever it is you want. Super, super incredible. The call is worth three months of the membership, so like it's a pretty nice little bonus. So if you're interested, you can send me a message, email or DM on Instagram and we can chat about if that's right for you. Okay, next episode we are talking about the more basics. So this episode made you want to scream and cry, and you? Why are you even still listening if?
Speaker 1:you want to scream and cry.
Speaker 2:You didn't make it this far, you didn't make this far um the next one, if you made it this far, though how to start a website for our little baby angels, who don't have websites yet.