The Home Cinema Alliance - Tech Talk Podcast
A consumer-facing podcast hosted by industry veterans, Stuart Burgess from Immersive Cinema Rooms and Simon Gregory from Cinema Rooms.
Each episode, we bring you News, Reviews, and Interviews from inside the industry covering Home Cinema, Home Theatre, and all things tech.
Get involved podcast@homecinemaalliance.co.uk
The Home Cinema Alliance - Tech Talk Podcast
Creating Family Entertainment Spaces: A Deep Dive with CAVD Distribution
What happens when audio technology experts design entertainment spaces specifically for families? This revealing conversation with Jamie and Mel of CAVD Distribution pulls back the curtain on a world most consumers never see – where custom-designed home entertainment systems create magical family experiences far beyond what mass-market products can deliver.
Celebrating their 11th year in business, CAVD Distribution has established itself as a carefully curated distributor representing select brands including JVC, Origin Acoustics, Theory Audio, and Stewart Film Screen. Unlike typical electronics retailers, they operate as true specialists, focusing exclusively on high-performance cinema, media rooms, and multi-room audio solutions. The showroom in Marlow serves as a demonstration space where integrators can bring clients to experience possibilities they never knew existed.
The discussion reveals how today's home entertainment landscape is evolving in fascinating ways. Garden spaces are becoming dedicated audio zones with sophisticated speaker systems that create ambience beyond simple portable speakers. Invisible speaker technology has advanced dramatically, allowing pristine audio to emanate mysteriously from walls with no visible components. Multi-purpose cinema rooms now accommodate everything from dedicated movie nights to family gaming sessions, bringing households together in spaces designed specifically for their lifestyle.
Perhaps most compelling is the emotional thread running through the conversation – how these technical solutions ultimately serve a deeper human purpose. "It still brings people together," Jamie explains, describing the satisfaction of creating spaces where families disconnect from hectic daily life to share experiences. The genuine excitement when clients first experience proper home cinema – "I didn't know this was possible" – speaks to the knowledge gap that exists between what consumers believe is available and what custom installation can actually deliver.
Ready to discover what's possible in your home? Visit homecinemalliancecouk to find qualified local integrators who can bring these experiences to life in your space.
Coming up on this week's episode of the.
Speaker 2:HCA Tech Talk podcast. Ironically, I said this at the launch when we did it. They're 10 years old as well.
Speaker 1:Oh really, so the synergy between our two companies was quite good, I think, for me just touching on that briefly, like when we were talking about it earlier, for me, when we've done sort of smart homes, connected homes, you know clients obviously got a lot of money going out and a lot of projects, a lot of stuff going out and a lot of projects, a lot of stuff in there. You know they've got to pay for the kitchen and we all know the kitchen's not going to get kicked to one side, but we are is those.
Speaker 3:It still brings people together, right, and when that's in someone's home, like you've just said, it brings a family together. It gives them time away from the daily life and how busy everybody is and how hectic they are, and I think it's being a part of that, isn't it? Knowing that you're giving that back to families is actually really lovely.
Speaker 1:You get a wedding dress designed. You get a kitchen designed. You know a car is designed. So you know. I think it is very important that you know, between a HCA member at CAVD distribution and the client, we all sit in a circle around a table and we go right, what's the space? This is what suits it. You know, this is the maybe three or four options that you could have at different budgets. What are you happy with, mr client?
Speaker 1:portable boombox thinking of building your dream home cinema? Don't know where to start. Start with the hca. At the home cinema alliance, we connect homeowners with the very best in the business. Our members are trusted designers, installers and technology experts who know how to turn any room into a breathtaking cinematic experience. Whether you're building from scratch or converting a spare room, our members are here to help you every step of the way. Visit our website to find your local member at homesinamaralliancecouk. So, hi guys, thanks for having me over today. So we are with Jamie and Mal of CAVD Distribution, based in Marlow. We've had a HCA day here today with a few of the members to see the facilities you've got here. Tell us a little bit about the facilities. Obviously, it's open to the general public via a Home Cinema Alliance member, a CDA member or someone in the industry who's one of your dealers. So tell us a little bit about the facility, jamie. Tell us a bit about CAVD the history, how it was started.
Speaker 2:Sure, so yeah, it's a showroom here, first of all, based in Marlowe. It's appointment only and we don't deal directly with the end clients. So, like you say, we deal with integrators, cda members, hca members, et cetera, that are specialized installers. But you can use this space as you want to, to bring your own clients to and showcase what we do and what we do as an industry, et cetera, as well. So yeah, that's one part of it. So, starting the business, this is our 11th year, so it'd be almost 11 years now.
Speaker 1:It's gone really quick most days Nearly a teenager. Some days it's felt like a slower than others, nearly a rebellious teenager. Well, it is a rebellious teenager because you've got Mel here. But we'll get on to that in a minute.
Speaker 2:We'll come to that, sure yeah absolutely, but no, nearly 11 years I've been in the industry, getting on for 20 odd now, something like that. I worked in AV for a long time. I moved over, I started over on the commercial side of things and I kind of fell into the residential side by mistake. Really, in the early days I worked for um fujitsu who made the flat screen panels, but specifically for the ci channel. Okay, and having come from a professional background professional av background to the more residential I like the vibe, you know, and we're dealing with a different client base, um, and I thought, yeah, I like this, I like this and I've been, I've been in it ever since um and you find lots of people come to our industry from from different areas etc. But, um, I think once they come to it they generally kind of stay with it and, yeah, really enjoyed it. So it's been 11 years.
Speaker 1:You're not wrong with staying with it. I mean similar. I started the business up in 2007. And it's just bordering on comical, the way you know. You go into one warehouse in I don't know let's say Essex and you go into one warehouse in I don't know, let's say Essex, and you go to a training course and then a year later you go to another training course somewhere in like Surrey, and the guy that was in Essex is now in Surrey and then he's all of a sudden in Sussex with a distributor. And you do find that you know well, we were speaking about our friend Hamish this morning and about how you know and Phil, you know how you know there's pictures of them in various roles. So you do sort of stay in the industry and you sort of do get to know everybody.
Speaker 2:That's right. It's not a huge industry working. You know, we're a fairly small sector in that respect, you know, which has its pros and cons. You know I kind of like it because you get to know everybody, um, and there's certainly some colorful characters in our industry that make it uh, interesting at shows and stuff like that. So, yeah, I, I say I've been with it for a long time, really enjoy it.
Speaker 2:Um, as the business, particularly our business, started off with, you know, two or three brands I've been doing it before but so I was lucky enough to have some support from a brands early on that started and that sort of backed me really to go and have a go at what we were doing. I say have a go. A bit more than that, we had some, we had some clients and we had, we had dealers lined up. I'd been with it for a long time. I, you know, lucky enough to have a sort of decent reputation with the integrators we work with and a decent reputation after a couple of manufacturers say, yeah, you know we're gonna, we're gonna back you. So and the business has grown from there. Um, we don't like to chop, we're distributors, so we represent sort of select brands, yeah, um. So I don't like to chop and change. We like to be quite selective about who we distribute and what brands we work with, um, because when you think, as a distributor, we really are an extension of that manufacturer. We're their, we're their eyes and ears on the ground, effectively their sales team. So if we represent a brand from america or other country, you know um, they rely on us to give the market feedback and represent their brand in, hopefully, the professional way as they would as well, um, and you know, we've got our own character and why we do things at cabd. I'm very proud of where we are and what we do. We're still growing, which is great, um, and it seems to that manufacturers we work with stick with us for a long time and we kind of, yeah, an extension to their business, which, which is important, um, I'll just stay in that sense as well, doing what we do and we're we're quite specific in terms of the ab products we sell. So we've very, very much concentrated on cinema, media rooms, extended multi-room, so we don't try and do, uh, spread ourselves too thin in terms of number of products etc.
Speaker 2:And I mentioned the term being extension of their business yeah, we are an extension of some of the integrators business as well. Because you know, if I, if I take a typical integrator and they're doing a project, you, that project can consist of so many different variables in terms of lighting control systems, heating, security networks. There's so much that as an integrator, you need to know almost like a jack-of-all-trades master of none. But that's probably derogatory because people know so much. But, that being said, because you've got such a broad knowledge and there's some integrators out there with some fantastic knowledge, but they still say to us look, you do this every day with these products. Can I just run this by you? So I could just a sanity check to say, look, you know, how would you do this cinema? What would you guys do? Because we do that sort of thing every day. So in a sense we do become an extension of their business in that sense, as well, as we do with the, with the manufacturers in that sense, as well as we do with the, with the manufacturers.
Speaker 1:I think, yeah, I think you're right in respects of the. I mean, what we're trying to sort of communicate at the hca is, you know, not only that we have a, a base of members that can help the uh joe public, the end user, you know design, um, you know, and install media rooms and cinema rooms, but, but actually to the end client, there's a lot of brands out there that they don't necessarily know that might fit their project better and unfortunately, because of the advertising budgets of some of the big brands that can afford to just throw millions at advertising that actually certain scenarios. I mean there's a certain multi-room audio brand that I believe has become the new vacuum cleaner of the world.
Speaker 3:Analogy yeah.
Speaker 1:Yeah, and you know people would come up to us at, like the HomeBuilder renovated shows and say, you know, I want this brand in my home, and then actually you would say some, no, you don't, it will work. But what you actually want is potentially this, and I think you know from what we've seen here today, with what you've got to offer. You know there's a lot of solutions in here, like you know, the sound bar or the center speaker behind us here, um, you know uh, that actually just that and a tv together provides a solution that is potentially far better than something you could buy off a shelf and shove in the back of your own car. Um, so first of all, because she's sitting there, let's introduce mel, um, and so just recently, mel, you've joined jamie, um, gave her the you know uh and added another female to the uh. The scenario watch yourself, jamie, they'll take over um. So, yeah, so your background. Obviously we knew you from another distributor, um and uh, you've been here now for three months almost four yeah yeah.
Speaker 1:So what brought you to cavd? And you can't say jamie oh, I spoil it.
Speaker 3:Um, to be honest, I can't really answer that with a straight answer. So I'd been at my previous employment for 19 years, obviously.
Speaker 1:Long time.
Speaker 3:Being as young as I am. That was half of my life.
Speaker 1:So you started there when you were 12?.
Speaker 3:No, not quite that young, but thanks, yeah, and Jamie was advertised in a role and I think there was lots of things leading me to believe that my time there was was done and they taught me a huge amount and I owe a lot of people there, you know, big thank yous, because without them I wouldn't be the salesperson, I am for sure. So, but it just a lot of changed and I just felt maybe I wasn't the right fit anymore. So I saw Jamie's advert and, after a lot of procrastination, sent over a message to him just to find out more about it really, and it became apparent quite quickly that actually what he was looking for was totally the opposite to what I could offer. So he wanted somebody local, which I am not.
Speaker 1:You're definitely not.
Speaker 3:He wanted somebody green in the industry, which I am not, and he wanted somebody who was fairly technical and could run the showroom, which I am not, um, and so must have been cheap then no.
Speaker 3:I'm also not, so we almost walked away from it. But I came, uh, to Marlow and Jamie and I sat down for well, what should have been a brief chat was probably nearly three hours Got on like a house on fire and it just kind of went from there. I don't think there was ever anything formal really. We just, you know, like Jamie said earlier, I just kind of fell into it, like he did, and it's been amazing I haven't looked back.
Speaker 1:I think the thing. I was listening to a podcast the other day. I listen to a lot of podcasts. I was listening to a podcast the other day and they were saying this was more business. But they were saying the average business in the UK used to last about 50 years and now it's about 15 years. Wow, and I think it's the same with people in the job. I mean I don't think that there's very few people out there who have been in the job for sort of I out there who have been in the job for sort of I know 10, 15, 20 years or stayed at the same company.
Speaker 1:Um, and I think personally, you know, I mean I know I've diversified my business over the years. I know, like, if you know, talk to like Mel and Gifford Bespoke and, and obviously Owen at Cinema Works was here. I mean, for many years Owen was Connected Works and then he decided that he loved cinema more and he wanted to become a cinema. So I think that actually, as a human being, you know, a change is good. You learn. You learn somewhere, you move on somewhere else, you continue your knowledge and unfortunately, jamie, she'll probably move on somewhere else at some point?
Speaker 2:I hope not, so can I just add something at that point?
Speaker 1:so um.
Speaker 2:She's under contract of life uh well, you look, you're free to come and go as you wish, but there's a saying, isn't there, I think? I think Steve Jobs or something said look, or was it, I don't know, richard Branson, or something. But you know, treat people or train people and treat people like they could leave, but you know but you know what's that?
Speaker 3:Look after them, so they don't.
Speaker 2:And for me, as soon as I Mel described the kind of role I put out there to who I was kind of looking for, I wasn't, I was looking for Mel, you know, and I didn't know that at the time, you know. So since Mel's joined, it's been amazing. You know, if I could split her in half and have two of her, we would do that. You know, it's been, it's been great. So you took on Richard instead, we Richard, instead we got Richard as well. I'll come back to him in a second. So Richard's just joined us this week. We'll come back to him in a second.
Speaker 2:But for me, um, I know this is a more general podcast, but I'd just like to make a point here for people to listen this but culture of a company for me is incredibly important and that and that stems across and the people we, we represent, us and, hopefully, who we sell to. But I can mainly control control as much as a strong word. But you know I can have a strong influence over the culture of our company and for me it's incredibly important that people who, who, who, work with cabd have the right attitude, um, in terms of level of support towards customers, etc. You know um and that and that's and that's been really key. The team we've got right now and people have had before as well.
Speaker 2:I'm so happy with the direction of what we're doing and where we're going and so, yeah, just to sort of cut in on what Mel was really saying but no, the culture is incredibly important for me and we're going to expand again this year. You know, it's what we're looking to do and that's been facilitated by some of the brands we've signed more recently. Maybe we'll come on to those in a second, but it's allowed us to sort of move up and I think the next person who joins us will be the salesperson. But again, as soon as I meet them, I'll know, you know, and it's a gut feel for me, whether something will be right or not for our company.
Speaker 1:So, yeah, just want to add that point in there. No, I think we are a very people-led industry and I think that, in the same way, as an integrator myself, I can say that I buy from people that I like and people that I know are going to offer my clients a service. So if I buy something from you, you're going to offer me a service which obviously, uh, you know, shows my client what we're going to get. But between, like that pyramid, you know, we're all buying from each other because we're all client focused and we're all you know, friends, you know, and industry professionals. So you obviously the facility here. We've got this area here which is a sort of media roomy area. Um, next to us we've got the, the small cinema. Next to us we've got the small cinema and then offsite, we've got the bigger cinema. We went to just a little bit earlier and actually we're not a million miles off of the M40, isn't it?
Speaker 2:No, we're about three or four miles down from there, yeah, so it's actually really easy.
Speaker 1:It's free parking. So you know there's no London charges or anything like that no, no, no, no.
Speaker 2:and we've got some great places to eat in marlo and you took us out for lunch, which was lovely. No well, yeah, no, you're very welcome, but marlo is a nice place to come to. We don't when we say where we are, and lots of people are london-based. Of course, we've had someone come from liverpool today, so he's, you know, fantastic.
Speaker 1:He came down this way back he's only just left till by the time I get this podcast, he'll still be on his way back.
Speaker 2:When we say where we are, people go oh, that's nice, you know, because Marlow is, it's quite a nice place. It's here on the Thames, so people come from London, they come from further afield as well and it's and geographically, in terms of just driving here, it's a nice place to come to. And we do find generally that if we want to get integrators through for training, time permitting and when they can allow it, we get them through. It's a nice enough facility where they feel they can bring their own clients to as well. And we never look if you were to bring a client through to us and they said, look, we're going to sell them this projector, they just want to come and hear your audio system, we'll be perfectly fine with that it. They just want to come and hear your audio system, we'll be perfectly fine with that. It's never shoehorning that we're going to send the whole thing. Look, if you want us to wear one of your T-shirts, we'll do that. And generally when end clients come through, I really enjoy it because when an end client comes through, I'm not saying we get jaded as an industry, we don't, but we see so much stuff and you think, yeah, I like it, like it's good, so that's good. But when you see the excitement of an end client coming through and they haven't experienced what we did, it takes me back to something you said earlier on and I thought I must get this in at some point, because when you talk about some of the mass-produced brands which are great, of course you know, and they're exposed to some of those, that's almost like a I don't know a suit off the peg, you know.
Speaker 2:And what we can create as an industry and we should be creating as an industry being custom install, being the word is taking the time to really sit down with the client, understanding their needs and find the products and it could be ours, it could be someone else's. There's a lot of choice out there, a lot of good products, a lot of good companies, but assessing what they need, giving them that detail, giving that time and make sure they give them a custom solution, because you know there's so much, there's so much of the big brand stuff out there. And getting back to what I was going to say really was, when I see a client, any client, smile when they experience this for the first time you know the cinema we got through there. I mean it could be just a starlight scene. They smile at you know, but just they don't get to see this stuff.
Speaker 2:And I think you know one of the one of the sort of things our industry is that, whether it's a extremely wealthy person or you know, or whatever, they just don't get to see what we do and experience what we do. And when they do, they go wow, didn't even know this was possible. Because what we create are, um, entertainment spaces that are very specific to them. If you go to a commercial theatre, we all have a good time, we enjoy watching the movies and going to the thing, but that's a system trying to cater for 100 plus people and there's people eating popcorn and sweets and rustling which really annoys me and you can't pause it and use the loo or anything like that You've got to go and top your wine up halfway through.
Speaker 1:Exactly that.
Speaker 2:And we're creating entertainment spaces for families, extended families, where it's more for them, and I think there's some sort of something special about that and when they use the spaces. I mean, you know, we can go on to say spaces are evolving in how they're being used. Of course, you know, and it's great when you think that people are, you know, using them for more general use. You know, and we're seeing cinemas become a bit more character to them, a bit more multi-use. We're thinking about how we use them, what aspect screen we use for what kind of content we're using. People just want to sit down and read in a cinema sometimes, rather than just watching a dedicated movie, which of course you can do. You can go in there and watch Netflix or Sky Sports or something. So, yeah, it's really nice. I love it when an end user comes here with a dealer and I just see their face lights up and go. I didn't know this was even possible.
Speaker 1:You know it's amazing. I think you're right, I think you know it's like. I mean, one reason the HCA myself we created International Home Cinema Day, which is something that I want to build and build over the years is fundamentally to open up places like this to the end user almost without the need of a distributor, sorry and install it in it, actually just open it up. So what I'd love it and I've said it on a few other podcasts is that I've been in this industry nearly 20 years. Like you, I have access and we all have access to some phenomenal rooms. I mean, your old company used to work for had a phenomenal place up in Essex. You know we've got a fantastic room down there. We've got a fantastic room here. You know, up until a few years ago because I just haven't rebuilt it yet I had my showroom and actually we can help you there.
Speaker 1:Yeah, I know you will.
Speaker 2:Demo right baby.
Speaker 1:Is that? What I want to do with International Home Cinema Day and International Home Theatre Day for our American friends is to actually have a website which a general public could go to and on this one day, which I think is the 26th of october every year, every showroom, whether it be distributor or installer, just open their doors and you. There's no precursors, you don't need a million pound in your bank account, you don't have to pull up in a maybach, you just come in and sit in a home cinema because we know how enjoyable these spaces are. And then, like you said, you know, know, since, probably since COVID, we started doing many more cinemas with. You know, standard.
Speaker 1:You know 16, nine aspect ratio because you know the kids are playing Xbox. You know Owen's son loves his showroom because they go and play Maricar on the switch. You know my, my wife and my daughter. You know, during covid we were up at my showroom, uh, watching strictly, but then we also sat there and watched aladdin and and and frozen and then frozen and then frozen, um, and and. I think that the spaces we have access to, I think we're privileged and I think that I just want to get more people, which is why we created the hga in special cinema day and why we're doing the podcast to say look, these spaces are open. If you don't know who your dealer is, that could bring you here reach, reach out reach out to us directly.
Speaker 2:We won't. We won't sell to them directly, but we'll put you in touch with local people that can where are you based?
Speaker 1:I'm based in, I know, oxford, okay. Well, look, we deal with blur in oxford. Get in touch with them. They can bring you along and we can discuss it. Yeah, so talk about the brands you have here. Obviously you, uh, you started dealing with quite a, a big brand last year in origin, uh, which was a very nice I mean. I gotta admit, when I saw that on linkedin, there was part of me which was like, yeah good, although I had nothing against where it was before, it was quite a good band for you as a person, as a company, to bring on board. So tell us a bit about the brands and the solutions that you can sell to the end client via a HGA member, a CDA member?
Speaker 2:Sure so a number of brands, I mean, can I say, the website.
Speaker 3:Yeah, yeah, publicise away.
Speaker 2:You can check our website out at wwwcavdcouk and you'll see the brands there. Like there's 14 brands. We represent A couple of projector brands. Start there JVC's probably well-known, fairly well-known name. They do a range of dedicated know, dedicated theater projectors, digital projection that's a uk-based manufacturer um, brighter output projectors for bigger, bigger applications, maybe where you have a bit more ambient light, etc. So we have those two. Two screen brands will come back to this in a second.
Speaker 2:But you alluded to a, an audio brand we took on last year, which is origin acoustics and um, having worked in the industry for about 10 years up until that point. Ironically, I said this at the launch when we did it they're 10 years old as well, oh, really. So the synergy between our two companies was quite good. Yeah, and I think yeah, as you say, it was with a previous company. I think the the culture of our company again, I've sort of used that word a bit, but I'm quite keen on that it's very similar to what they do. In fact, I think their, their ethos and how they go to market suits us as a distributor as well. So I think there's some good synergy there between us in terms of how they go to market and what they do and what we do. So that was always a good thing. What it allowed us to do was it was a brand that was well established, maybe not to the man in the street, the woman in the street, but to our industry. It's well known. You know Origin Acoustics. They make architectural speakers and they're moving into other areas as well. They've been doing garden audio speakers for quite some time. They've got some very cool stuff coming as well.
Speaker 2:So maybe I'll come back to the second. But um, but, yeah, um, we, we, we took that brand on last year. It raised our profile as a company, you know, um, so we become. You know someone said oh, you know, I've heard of you guys, you know we like you. Now we've got, you know, there's a reason. You know not the reason before. I mean all the brands we have.
Speaker 2:I I strongly believe in. You know that we don't take anything on without sort of checking it out first. You know we're snobby is probably too strong a word, but I'd like to, we like to believe in what we're selling, you know. So there's, you know, theory we've heard here today is incredible in terms of performance and I first saw that in at denver in um, thank you, pardon um. San diego at cd, about pre-covid, you know so, and all the brands we represent. I'm passionate about them all, whether it's our invisible speakers by nikima tone agat architect, you know, mirror tvs, um, they all have their place.
Speaker 2:But Origin, for us, was certainly a lift up in terms of our awareness of us in the market and, yeah, so it was a good thing for us to get that brand and I'm working with them hand in hand. Funny enough, we had the president over from Origin last week and we did some dealer visits and we had great fun and and you know he was he, he was a colorful chap but also humble, and how he went across and and did things and you know he listened to dealers, you know. I mean, look, you know we are.
Speaker 2:We are driven by what the market tells us to do in terms of what services, support and products are needed and and there's certainly a company that see that take that on board. I mean we like to make the install process. If you've seen their zip clip system, it's um, it's fairly unique and it's a tallest. That's not unique being tallest, but you know the way we can put 25 different products into one ring. You know it's, it's. It gives the, it gives the integrator a lot of options as to how you can go about installing the product around the house.
Speaker 1:I think for me just touching on that briefly, like when we were talking about it earlier for me, when we've done sort of smart homes, connected homes, you know clients obviously got a lot of money going out and a lot of projects, a lot of stuff in there.
Speaker 1:You know they've got to pay for the kitchen and we all know the kitchen is not going to get kicked to one side, but we are know the kitchen's not going to get kicked to one side, but we are. So I think what I like about the origin stuff is that you know if you are an end consumer or if you are a person integrator, you can run the cable to the location. You cut the hole in the ceiling, you can put either the, the speaker housing with the dummy grill over it, or you can even just put a relatively affordable speaker in there. But then if it's a I know if it's the third bedroom and they then have that as an office, you know the client could call the integrator back in. They can literally just click out the you know the contractor speaker and maybe put in a higher brand, a better sounding speaker, add an amp to it at the other end and then now they've got a uh, you know, a much better system that can go louder. Because they're not. They weren't using that room originally.
Speaker 1:I suppose for me having that, what was it? 222, was it?
Speaker 2:222, with six and eight inch per cent, having the fact that all you know you've got to do yeah, and obviously also we touched on that earlier about the garden audio.
Speaker 1:Yeah, and you know, like the design service for the garden audio, yes, because I think you know, since COVID, you know people are looking at their homes going okay, there was a brief while back there that I could not leave this space yes, so you know, I think we can all say that you know, garden audio has come a long way. Garden audio is not a set of speakers outside the kitchen patio doors that just blast 60 metres down the garden. Portable boom box yeah, exactly, you just last 60 meters down the garden. Portable boombox yeah, exactly, you just carry it around. But it's actually a, you know, uh, an architectural speaker, but for the garden I think.
Speaker 2:I think we're seeing, certainly since covid, um in the uk and other countries have got this better than we have previously, maybe because of the climate, you know, but certainly since covid here in the uk, um, I mean, garden has always been strong, but I see it, now an integrator will look at a house. I think they'll see the garden as an extra zone, you know, um, and if they're not, then perhaps there's opportunity there. You know we're dining outside more and and that, and that comes with with lighting considerations, it comes with audio considerations and the level of comfort you can. You can create such a just an ambience and feeling outside. Now, it doesn't have to be party I mean, it can be a party, of course it can but just low-level music, you know, to create that sort of that atmosphere when you're outside. We're seeing that all the time now.
Speaker 1:Well, I think there's a couple of. I mean, there's a company close to me, potters, who have created a stunning outdoor garden.
Speaker 2:I've seen it online. I'd love to go and see. I mean, it's only like 20 minutes from where my office is. Well, come and have a look. Technically a competitor.
Speaker 1:Um, but you know, even I've got to sit there and sort of take my hat off because you know you can put a you know a 5.1 system in your garden. Now you can use systems out in your garden that you know. You can watch tv out there. You can get full on surround sound while having a barbecue and a beer. So I think that, again, if I touch back to the, you know the fact of what we do as an industry over the. What you could get on the high street or from a website is that we could say to the client okay, how do you live your life in your home?
Speaker 1:You know, one of the first things I think you probably ask and ask my clients is so what do you watch? How many people are going to sit in the room? Very rarely is the first question what's your budget? Yeah, it's a question we've got to ask at some point because you know there's no point giving someone a hundred thousand pound room or say it's trying to sell them a ferrari when they're all they're after is a kia ev3. Nothing wrong with a kia ev3, but you know that basically you've got to understand it. But it's like, okay, what are you going to watch? How are you going to use this space? Are you? Do you dine in the garden regularly? Because if they've got a whole house of multi-room audio and they've got nothing outside apart from your boom box or your portable speaker, they're really missing out. I agree we already.
Speaker 3:This year we've seen more outdoor audio quotes than ever before and obviously we're still relatively early in the season. They are starting to come through and I guess as well you know cost of living now a lot of people aren't going out, they are socialising at home, they're having friends over, they're having parties, like you say, they're eating. We've actually got a customer who's doing an exhibition with an outdoor kitchen company. Yeah, um, you know who knew that was a thing, an actual dedicated outdoor kitchen company, like to me that's just a barbecue. But that is all evolving, so we need to be a part of that and now's the time, definitely yeah, I think it is.
Speaker 1:You know, I've got one. I've got a client who's just had a. He had a tiki hut when he built the house and he's just had that replaced by like a, an oak building with removable windows, with heaters in there not heaters in there, a little kitchen in there, because he said it's quite nice just to be outside in your own garden all year round. Um, and you know we've put some speakers in there. Um, and you know, because you know the house is the home and actually if you want to get home from work and the kids to get home from school, and you can all I mean you can all go back to that whole. You know, getting together as a family, sitting, watching a movie, no mobile phones, no laptops, and you just experience, and then when you leave that room, you're talking as a family.
Speaker 1:You know, I use with immersive, I use. You know we create fun family spaces and for me, and I think for you guys as well and a lot of people who will be watching, this is like when you create a room and the client is comes back to you and goes oh it's amazing, it's, we're buzzing, we used it for this, we used it. For that there's nothing better. Yeah, there's money involved, yes, there's profit involved and yes, there's turnover involved because we're a business. Um, but actually when that client comes back to you and says, oh, it's fantastic, there's just a small part of you which is like, yeah, because I know how good these rooms are and I, I know how you know the series we're doing on what is a home cinema and just sort of talking more about home cinema is more about trying to get people to understand you know what a true home cinema is and it is a designed room that doesn't come in a box. You know that's the surround sound system, that's the sound bar. Nothing wrong with that.
Speaker 1:Simplicity is sometimes the key. But actually some of the rooms that you know, we, together with you, spaces like that. They're just the next level but they don't have to be, you know, a massive. It's not like. Again, going back to our car analogy, you know you're not pumping for the ferrari, but all you can afford is a kia. You can actually get a kia price cinema, like you can get a ferrari price cinema you can yeah, and everything in between yeah yeah, I won't reel off all the car brands.
Speaker 3:We'll be here a while no, the, though, is it still brings people together, right, and when that's in someone's home, like you just said, it brings a family together. It gives them time away from the daily life and how busy everybody is and how hectic they are, and I think it's being a part of that, isn't it? Knowing that you're giving that back to families is actually really lovely. That back to families is actually really lovely, and sometimes you, you know we've had conversations, you know things go on in life and you sit and you think I just sell boxes of kit and it's not actually valuable.
Speaker 3:You know I'm not out there fighting fires or saving people's lives and it's like, oh, does that feel the amount of money that passes hands? Does that? It sometimes just feels a bit awkward, doesn't it? But when you put it like that and you go, do you know what? We are? Creating spaces and experiences for people and allowing families and friends to come together. That's actually really special. So more for you, because you get to see that, I guess, more than what we do, which is why you were saying about seeing end users here.
Speaker 2:So but I would say I just add to that there there is, I totally agree, but there's a level of engineering expertise that we have as an industry that has a value. Yeah, and I and I don't think that's necessarily um, I'm not, I don't know, not let's say it's not appreciated. But you know, yeah, we've all done this for a long time. We've learned how to do what we do, um, it wasn't overnight, you know, and it's through experience, through training. Our industry is always evolving, you know. So I think it's fair to say that we are, you know, as an industry, experts of what we do and there should be a value to that. Of course, you know you're going to go and see a specialist in other fields. You expect to, you know, get the best because they've trained to do that. So let's not, let's not forget the level of um expertise that we offer as an industry as well, in terms of our skill set, um, and in terms of design elements and stuff like that.
Speaker 1:Sorry, yeah no, I think when you, when you say design, you're spot on. I mean one thing I I forgot to do, uh, with the first podcast me and simon did, which was, uh, the topic was what is a home cinema? And what we were going to do at the end of it was ask chat gpt or ask gemini or ask you know. And actually I the other day I remembered I thought I didn't do it and I asked, uh, chat gpt, what's a know? And actually the other day I remembered I thought didn't do it and I asked ChatGPT, what's a home cinema? And actually it got it really good. It got it pretty right, apart from the fact that it was very it wasn't very broad, it was very bullet pointy.
Speaker 1:It mentioned a few things like, you know, a soundbar in a cinema. Well, in my opinion, no, but yeah, the key word there. You said design. You know there is a reason we put speakers in a certain location. Hell, there's a reason why we sometimes don't put speakers in a certain location because there might not be a rear wall.
Speaker 2:Yeah, we work on that, of course, yeah, so.
Speaker 1:I think that you know, as an integrator and as a distributor, we can look at a client's property, we can look at their budget, we can look at how many people are going to sit in that room and then we can say, okay, well, the best speaker, the best projector or TV that suits your room is this and they need to go in this position, to be angled at that degree for these seated positions, and the room is designed.
Speaker 1:You get a wedding dress designed, you get a kitchen designed, a car is designed, you get a wedding dress designed, you get a kitchen designed, a car is designed. So I think it is very important that between a HCA member, cavd distribution and the client, we all sit in a circle around a table and we go right, what's the space, this is what suits it. This is the maybe three or four options that you could have at different budgets. What are you happy with, mr Client, and then hone it from there. So the reason the speaker is there behind you on the right hand side is because that's where it's supposed to be based on RP 22 or Dolby standards. Yeah, absolutely.
Speaker 2:Yeah, and you can value engineer things, of course you can. But if we can say, as you say, this is here for a reason, you want to, you want to cut the budget somewhere? Fine, the, the, the. The drawback of that, or the knock-on effect of that, is x, you know. But people can make the decision based on that. But uh, yeah, I just want to make the point that design and then you know, obviously afterwards, um, what we sell does need setup and calibration. So it's not just a fit and forget, you know, it's um, it's a fine tuning of what goes in afterwards just to get it right for that room, and that's not a necessarily easy thing to do. There's some auto eq things we can use, etc. That give us tools. But you know, ultimately it's down to, you know what we think is right at the end and normally comes with experience. Um, and servicing, yeah, you know just because it's in.
Speaker 1:I mean, it's cheesy but I often, you know, our relationship with a client actually starts when the crew's been created, almost Because you are looking after that space for them. We go back every year to our clients and we just do, usually at the beginning of the year, we just do a service clean the filters on the projector, touch things that the client doesn't want to touch because they're afraid of breaking it, because it's important, and then obviously tell the client what's new. You know what technology is new. You know this jvc project has been released. You know it's actually a good trade-up and these are the benefits. And because you know the space will run in. Uh, you know you touched on calibration. You know getting people in to calibrate both the video and audio and creating these spaces for people, absolutely.
Speaker 3:And it doesn't stand still does it. Like you say, you have to keep going back to these things, keep tweaking them and I guess once people have got them in their homes as well, they start to hear things differently. So initially you put an end user in front of a system. It's all going to sound great because they're used to the high street. But once they've had their system for a while, they start to get their ear, don't they what they do want and what they don't want, and they need you to go back and keep making those changes for them.
Speaker 1:So it's ever evolving I mean, we're doing a job at the moment or we're in initial talks with a client moment I'll probably talk to you about. Uh, we're off camera, um, where I've just gone in there and designed a job for him based on the room. You know how many people are sitting in it, what's the size of the room, what are you watching really. And then he's come back to me and said, okay, I'm probably going to spend about this, so now I've designed it for this. He then just came back to me two nights ago and said what actually can I get for this? And all the way through this design, I'm designing it in respects of right. Put your money here because these are the elements you won't want to change, or because the speaker's behind fabric. It's going to be not impossible. So actually, maybe put in a step down of the projector, because you go up to step up how, even the step up from that. So we would look to make the housing big enough to take maybe the top level jvc projector, for instance, even though we might be putting in the mid-range or slightly below, because you know and actually you know I always say to projectors like a tv, you could change it every year if you wanted to, and all you've got to do is take it out and put a new one in.
Speaker 1:But I think that you know people spend a lot of money on these rooms and and you know, as an installer, we look after these spaces, um, but also, you know we want that journey to create newer rooms, new experiences, and you know we were at ISE. So if anybody wants to go back and look at our phenomenal well, actually it wasn't me, it was Simon. I was the one behind the camera. You know we were at ISE, which is a massive show. We've touched on Cedia, denver and San Diego. You know, which is later in the year.
Speaker 1:We've got an essential install coming up in september, which is a uk-based one, and then we get to see you show the products, we see the products and you know, and the end client doesn't necessarily see that. So I think what we're trying to say is the hca is that, yeah, do your homework, look at the products, watch youtube and find out the products you like. But you know, don't think that that's the only way. Reach out to someone. It's not going to cost you anything but time to reach out to a HCA member, to come along to somewhere like here and experience these type of rooms and then walk away going all right, yeah, I'll have one of those, or I might not be able to afford it yet, but we're building the house, let's wire for it yeah, it's all about coming and experiencing and I think when you say you know people come to you and they go I've got x budget.
Speaker 3:You get them in front of a system and you tell them it's a little bit more, they always manage to find that a little bit more because once they've experienced it, it sells itself. I mean theory, particularly over at isc, we spent a lot of time with them and I've said to customers since I can't sell you this brand over the phone because I can't explain that to you, you need to come and sit in front of it, you need to hear it, you need to feel it and it will just sell itself. So definitely, getting end users to come and do that is so valuable. Like I say, it's a bit of time.
Speaker 1:I mean, I'm not being made or paid to say this, but I obviously saw theory at isc first time I'd ever really seen it integrated system europe. If you don't know what isc is, um, and actually then come in here today and then listening to this system in here which is what's this? 5.1.4, uh, 1.1, but yeah, okay, you know, sitting in this space, it's like, okay, it sounds really good, and then going over around the corner to the bigger room and going, okay, I knew about this brand, but actually it is very much on my radar now and you know that only then gives me the knowledge to you know, not say I'm not going to sell brand A and I'm going to sell brand B, but actually, go, well, okay, I know what this could do. Now you know, like the speaker under the tv there, um, the, not the sound bar, the, the sound speaker, uh, isn't it someone like I don't know what it is? Uh, speaker bar? I think it's what bowers refer to it as one of the other manufacturers.
Speaker 1:They don't call it a soundbar because technically it's an LCR. Left, center, right it is.
Speaker 2:Yeah, so it's a speaker bar. The generic term is a soundbar and we use the term soundbar. Of course we do, but we go back to our vacuum cleaner.
Speaker 1:Beginning with H brand earlier, people know a soundbar as being that thing underneath the TV, but they're generally not lcrs left center rights, um, so uh, yeah. So you know this brand is very much on my radar, um, and uh yeah, we hope to bring clients here. We hope other people bring other clients here um other brands that you do or other solutions you do at cvd so a couple of screen brands um screen excellence is a uk uh manufacturer make acoustic, transparent screens.
Speaker 2:Um we work with stewart film screen. They're based in the states. They do lots of big stuff for disney and things like that. They're a big, very well established american um uh screen brand.
Speaker 1:Um stewart do a lot of masking screens, don't they do masking, they do drop down, and you know all sorts, quite a quite a range there.
Speaker 2:Um, their facility tour is very good as well. Actually, it's an incredible facility. Went there a couple of years ago and they make their own fabrics. Yeah, and it's in a kind of topic here well, not topic, we're going to a bit more detail. They have this room that's huge and the way they make their fabrics is this machine sprays layers over this huge area and they make one massive piece of material. Then they cut it up and that's how it's made and they make their own fabric on site. Very few do that now, but it was a very impressive thing to see.
Speaker 1:So similar to how tvs are made out of one big sheet, yeah, of material glass when it was, and then it's cut in certain sizes, which you know. What is why we got 65s, 55s, because it's what they could cut out and I.
Speaker 2:they maxed them out of the space. Stuart's all bespoke so you can have whatever size you want.
Speaker 1:Yeah, they do some big projects, don't they, Stuart? They do.
Speaker 2:I saw a screen there that was hanging there ready to go out. I can't tell you how big it was. It was huge. Nothing in it. No one took anyone at home. It's going to be for a theme park somewhere on a massive ride or something like that.
Speaker 2:Um, and then we represent um audio control. So, um, electronics brand, uh, amplifier brand, avrs, and they've got some really cool stuff coming as well. So, watch this space, you're teasing us quite a bit. Well, it's. It's um, yeah, again you've got to come and hear it and see it. Really, but and it's too much to go into detail here in a specific product with what we're talking about now, but again, it's something we can talk about when you come here. They make a very cool little little um processor, um, one you um, like a 3.1 or 5.1 or 2.1 to go with a soundbar, you know, and that's a little, a little, a little rack mountable piece of one you or, just for anyone to know, one you means very thin and then you can put it behind a tv I should say that's what I quite liked about it was the fact of the you know, I know that because of you know, I think because of social media they've become quite popular is the media wall.
Speaker 1:Yeah, and actually, you know, standing a tv off on a bracket does create a space behind it. Okay, if you're using, like, an lg gallery or something like that or samson frame, you haven't. But quite often if you're creating a media wall like we've got here, you stand in the tv off. So then actually you could put that slim lined 5.1 or 3.1 behind it and actually put a good, you know, three channel system with a subwoofer on the floor and actually get a lot better audio than you would off of a you know a a store-bought soundbar absolutely, absolutely, yeah, uh, and they got some cool, really cool stuff coming.
Speaker 2:They got. They got bought out by a company called um ab pro edge, uh, about 18 months ago, and it's had a huge investment of what they're doing in terms of, you know, development, etc. Things like that. So more to come on that and that'd be more specific to our, to the integrators, more than the end user. But it will end up in integrators, I'm sorry, in end clients home as well, um other brands, uh, seating, um acoustics, all those sorts of things these beautiful ones here sitting on seating here.
Speaker 1:I gotta say, actually the seating's lovely. I know owen, one of the main reasons he came was to see the seating and that these ones. And then it was it the knights bridge yeah, awesome I'm gonna be having a word with my wife when I get home, honey if you're watching this sorry, let's get rid of that sofa and put in these two seats, forget about the daughter actually one of the easiest things to sell, because an end client can come here, get the fabrics out sitting to themselves, and they're not, they're not.
Speaker 2:We can sell them a you know a system here as well, of course, and they can expect they love it, but with a seat, and they can actually, um, make their own decision on the day they choose their fabric, like the softness. I think that feels like they're in their control, you know. So I think, yeah, selling seating is uh, and they could see it.
Speaker 1:I think the you know, I was having a conversation with a client the other day and I could see where the conversation was going in respects of the clients going not when is it going to be finished, but like you're doing a lot of work and I'm not really seeing much finish. And, and I turn around to him, I said honestly, I can give you three phone numbers of clients now who are in the exact same position as you were. In two days this room will be completely fabric wrapped and you'll go hold a second, you'll go on a business trip, but three days later you'll have a finished room, because a lot of the work happens after the carpet goes down and then we wrap the raw walls. And I suppose the good thing about seating is, you know, you can almost sit in here, see the seating, and it is a real product. It might not be in the color you're going to have, but you go, well, this is the fabric, or that's the fabric.
Speaker 1:Um, and you know, these seats are. These seats are brilliant. I mean, they're so comfortable, they're firm, but you know that's actually quite nice. They're reclinable.
Speaker 2:You can change the firmness. I mean, we've got different pads we can bring out that say would you like a softer seat? Then we can make it with that as well. I can chill my Evian, you can chill your Evian.
Speaker 1:Don't drink any more, so it's my bottle of on me iced tea. Um, almond. Minstrels, the seats that you guys have got, they're, they're not crazy priced. Uh, they're in line with, you know, majority of other sort of seating and, yeah, really good quick turnaround as well, didn't what quickish? Eight to ten weeks, yeah, which is pretty good. Seating is pretty good.
Speaker 2:Um, I say one of the one of the still one of the sort of wow factors when people come here, much as they love the cinema and all the sound and the seat, it's actually what we call like our invisible zone over there. So we've got, we've got a mirror tv there and a pair of invisible speakers either side and when people come in just my friends come in or something like that and they go. They see what we do, they go. I love the cinema. I mean, when you turn that on, they go oh my god, where is this sound coming from? The fact that it's invisible, invisible sound. And is that a tv?
Speaker 3:yeah, that that still is probably one that like the like, oh my god, didn't even you could even do that sort of thing, you know that was me when, when I came and jamie took me around and gave me the demo mirror tv I've seen before because I used to sell mirror tv previously, but I've never heard an invisible speaker. All these years nearly 20 years and I've never heard an invisible speaker, and even I was wowed by it. You know, with the amount of stuff that I see and hear, so I think just to your average, you know, end user who doesn't experience what we experience, that's out of this world, right?
Speaker 1:I mean we did a job in Kent, in Faversham, a few years ago and that was 34567. That was 7.2.4, 77-inch LG TV connected to Kidoscape and apple tv and a bt vision box. But the client was like he loved it because his friends would walk in there and he'd be like do you like my lounge? And these friends would be like, yeah, it's really nice, let's take a seat. Do you want to watch something? And the friends would be like, oh, okay then then he'd put on like you know, some bob dylan, or he'd put on some green day or something like that, and they'd be like they're immersed what?
Speaker 1:the hell and he'd be like. You know he'd be like yeah, there's seven speakers around you, four in the ceiling and two subwoofers, and but you looked at the. The photos are on our instagram page, um instagramcom. Forward slash, immersed cinema rooms, um. But you look at it and you just look. You think it's's a lounge, which is really hard to sell. So you have to always flip back on the iPhone or my iPad to say this is what it was, and then new customers go oh OK, so they're plastered in or plastered up to it, like yeah, and the technology for these invisible speakers has come on so much the last few years.
Speaker 2:Look, if you're going to sit down and listen to a 20 gram pair of two channel speakers, they're not that, but they are incredible, the clarity and detail that we can get from them now. Yeah, it's amazing and, as you say, in some spaces, like a cinema.
Speaker 1:You know, ok, yeah, we hide speakers in a cinema. I know we're usually behind fabric, but in a cinema you could go crazy, you know. You know in there. You know, one of our members our members cyber homes did a cinema which all the acoustic treatment was on show and I remember speaking to them and saying you know why did you do it like that? It's because the client wanted it like that. But actually around the home, people are, people want the focus point to be. You know the furniture, you know the kitchen, yeah, you know, kitchen diners are another, another classic space, aren't they?
Speaker 3:lots of people now because they are spending more time cooking at home and enjoying being at home. I think having invisible speakers and being able to create that atmosphere, but without the visual of that stuff hanging on the wall or from the ceiling, is really special and it creates a really nice space. So again, I think it's another market that, although it's been around for a long time, there's still so much scope.
Speaker 1:That and outdoor audio so much scope and I think that I think that especially the you know invisible speaker I, I think that is one brand that quite a lot of end consumers probably don't don't realize this thing because there isn't a consumer version there isn't. No, there's not, I mean okay you might walk into somewhere like maybe seven oaks or richer and and be able to be told about it yeah but you certainly, certainly wouldn't walk into a website or to one of the high street you know, business center park places and see it, because it's not something you can install yourself.
Speaker 1:Um so, uh, yeah, so I mean that that is brilliant. Um so, anything else you want to touch on, that covers most things.
Speaker 2:Um, yeah I just I I didn't get to mention and I she's the unsung hero from our company, which is nadine, so she's here as well.
Speaker 1:She's locked in the office but you know she's keen.
Speaker 2:She's been told not to come out until they hear us stop talking. She'll be giggling in a minute. I can hear her, but a very important member of the team and I want to make sure that she's acknowledged with that. So she's been with us about four years now, so brilliant. And then, as we said, richard joined us this week, so Richard Wilson.
Speaker 1:Another person that's quite known in our industry.
Speaker 2:All the good reasons, yeah, yeah, yeah, great, great guy. He's already got a wealth of knowledge, but he's already sucking up so much of what we do, knowing. I've been very impressed with what he's done the last couple of days. I sort of threw something to the day and I'm thinking he won't know that yet, and he's already read about it and understands it, so understands it, so he's going to be a great resource for us. Um. So, yeah, it's wanting to acknowledge those two people as well. So, look, we're here to help anybody that wants to create a space. Um, anything we can do to help, yeah, we're more than happy to, whether it's, um, you know, design services. I mean our manufacturer from origin will. If you want to do a garden, they'll give you a design with a heat map on it so you can show what works. So, yeah, that's probably what I would summarize with, but other than that, no, nothing else from me.
Speaker 1:Future. Have you got any plans for the distribution? Obviously, you can't tell me if you're taking on any brands, but have you got an idea? You said you're going to stay in this facility for a while longer. Stay here for a bit longer One day I'll get you to take me to Tom Carriage's, but I might have to spend some stuff soon.
Speaker 2:Do you know what? Tom Carriage's got?
Speaker 1:three restaurants here, oh that's alright, I can spend three days out of here. I'll come Monday and go there Friday.
Speaker 2:One of them is just called the Butcher's Tap, which you can just book that one either yeah, so you have to just walk in. It's like a converted pub. It's like it's like English tapas food. So it's English food but tapas side portions. The other one is called the hand and flowers. That's it. That's the fame.
Speaker 2:I've eaten there once, yeah um, there's a long queue to get in. I don't mean like you can't walk in them a day, I mean, but you know there's a long waiting list to try and get in ate there once, yeah, very nice, of course, you know. But um, yeah, so yeah, marlo's a nice place to come to. So, yeah, please come on.
Speaker 1:So if you're if you're watching this video and you want some origin acoustics or some theory, please contact me so I could buy some speakers, so jamie can take me out for dinner, hey look, and then mel will tag along as well no, can you buy them through me so? That.
Speaker 3:Jamie then takes both of us out for dinner. Is that all right? Hey look.
Speaker 1:I think I've got your mobile. I don't think I've got Jamie's yet.
Speaker 3:You've got both my mobile and I've got your mobile, both your mobile.
Speaker 2:Already, we'll take you to the butcher's tap, all right. We'll take you for a burger, no problem, I can even take you to and flowers. It's going to be very difficult.
Speaker 1:I've been here 20 years. I could be around for a few more, so but yeah, so well, look, thanks guys. Thanks for sitting down and having a conversation. Thank you. If you are an integrator and you want to reach out, it's c-a-v-d dot co dot uk. If you're an end consumer watching this and you want to experience an origin or theory, or you want invisible speakers, sit on the seats, you know, go to the home cinema alliancecouk, look on the dealer locator and find your local uh dealer. Or if, for any reason, there isn't a local dealer near here, uh, sorry, on there near you, reach out to these guys and they can put you in touch with someone?
Speaker 3:definitely yeah, we're here to help awesome thank you for your time.
Speaker 2:Cheers guys, thanks a lot, thank you.