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The Unseen Vision Podcast with Dr. Natasha Henry
A podcast for doers, dreamers, and entrepreneurs ready to take action.
Join Dr. Natasha Henry as she sits down with industry experts, founders, and creatives to uncover the raw, unfiltered truths of building and growing a business.
From early-stage startups to game-changing brands, every episode delivers real strategies, inspiring stories, and a playbook for success.
Whether you're just starting out or leveling up, this podcast is your go-to guide for turning ambition into action.
The Unseen Vision Podcast with Dr. Natasha Henry
Ep 3: The Branding Secret Behind Fenty Beauty & Topicals That Most Brands Overlook.
In this episode of The Unseen Vision Podcast, Dr. Natasha Henry sits down with expert copywriter Taylor DeDiego to explore the power of verbal branding in building a successful business.
We dive deep into brand voice, positioning, and storytelling, uncovering how copywriting is the foundation of marketing, especially in saturated industries like beauty and skincare.
From defining a brand’s unique voice to crafting compelling messaging that resonates with consumers, this conversation is packed with actionable insights for entrepreneurs looking to elevate their brands. Plus, Taylor shares her journey from working at Sephora and Paul Mitchell to launching her own successful freelance career.
Key Takeaways:
The difference between brand positioning, brand story, and brand voice
Why copywriting is the backbone of marketing in 2025
How to craft a brand tagline that resonates and sells
The role of AI in copywriting and where founders should be cautious
Why Topicals and Fenty Beauty are winning with brand messaging
How freelancers can build a successful copywriting business
Chapters
00:00 The Importance of Copywriting in Branding
10:36 Understanding Brand Voice and Story
19:20 The Journey of a Copywriter
26:32 Analyzing Taglines and Brand Messaging
32:46 The Importance of Taglines in Branding
36:14 Understanding Verbal Branding
43:56 The Role of AI in Copywriting
49:39 Brands Excelling in Copywriting
57:44 Building a Freelance Community with Collab Club
Connect with Dr. Natasha Henry
@drnatashahenry -Instagram
@drnatashahenry -TikTok
Connect with Taylor
@Taylord.doc- Instagram