#10: Wear Your Failures as Badges of Honor | Keith Lauver

Keith Lauver is a serial entrepreneur, and is the current founder of Atomic Elevator and Ella AI.

In today's episode, Keith shared the many chapters of his entrepreneurial journey and the lessons he's learned along the way. Starting in his teenage years, Keith developed his first company when he built a computer software program in the air travel space. He then went on to form and operate businesses in tech, agriculture, food, marketing, and AI.

Keith reflects on some of the biggest wins and failures along his journey, reminding us of the importance of processing and feeling the "failures" so that you can then alchemize them into valuable lessons that allow you to build a better future.

In this conversation, expect to learn about the delicate balance between commitment and attachment, the concept of kintsugi and its power in reframing failures, and the importance of leaning into heart-led decisions.

I hope you enjoy one of my favorite stories of persistence in entrepreneurship, and leave with some valuable takeaways from Keith's story.

If you'd like more episodes like this, please leave us a 5-star rating on this platform. It helps the show grow and helps us build an honorable platform for special people like Keith to tell their stories on.

Thank you for listening.

Be Where Your Feet Are,
- Drew👣

Find Keith Lauver at:
LinkedIn: https://www.linkedin.com/in/keithdlauver/
Instagram: https://www.instagram.com/keithlauver/
Website: https://atomicelevator.com/

Find Pressed for Presence at:
Instagram: https://www.instagram.com/pressedforpresence/
TikTok: https://www.tiktok.com/@pressedforpresence
YouTube: https://www.youtube.com/@drewkorf
Spotify: https://open.spotify.com/show/2vYm3CwL8P94qHEtASVGX7?si=4721a40484224c46

Find Drew Korf at:
Instagram: https://www.instagram.com/drewkorf/
TikTok: https://www.tiktok.com/@drew.korf/

Show Chapters:
00:00 Introduction
00:42 Failing Great
01:36 Early Success
03:02 The Power of Curiosity
07:24 Building Confidence
10:41 Internal and External Voices
12:12 The Script We Tell Ourselves
14:44 Aligning with Purpose
17:51 The Next Business
39:22 Pattern Recognition
41:04 Identity Transformation
44:16 A New Idea
49:14 Securing Investment and Facing New Expectations
51:52 The Pressure of Venture Capital
56:09 The Entrepreneurial Ego
59:56 A Humbling Experience
01:03:22 The Kintsugi Moment
01:06:39 Rebuilding with Humility
01:10:37 The Power of Presence
01:38:45 Skating with Nothing to Lose
01:43:09 Commitment Without Attachment
01:47:22 Final Reflections