#22: How to Decide if It's Time to Move Your Brand From Its Hometown | Zach Peterson

Zach Peterson is the Founder of Tattooed and Successful, a streetwear brand rooted in the tattoo community and culture.

In this episode, Zach shares the story behind T&S’s evolution from a grassroots brand in Boise, Idaho, to a bold new chapter in Arizona. We dive deep into the emotional and strategic decisions behind relocating the business, the challenges of leaving a hometown legacy, and the vision for building a national presence through conventions, community, and authentic relationships.

Zach opens up about the whole journey of T&S - from the brand starting as an idea on sticky notes, to all of the challenges that come with building a national e-commerce brand. We cover everything along the journey including navigating the complexities of business growth, the importance of community, growing pains & adaptability, and the power of staying true to your roots while chasing a bigger vision. 

Key Moments and Takeaways:

• The emotional journey of deciding to move a business away from its hometown
• Strategic factors in choosing a new location (taxes, culture, access, and opportunity)
• Building community both online and in-person
• The power of grassroots marketing and authentic connections
• Trade show and convention strategies for brand growth
• Partnering with artists and supporting their entrepreneurship
• Creating systems to elevate artist education and help them earn passive income
• The “T&S on Tour” vision
• Balancing personal growth, business decisions, and team empowerment
• Advice for business owners considering a big move

Enjoy this honest and nostalgic conversation about growth, change, and the courage to step outside your comfort zone to build something bigger than yourself.

Thanks for listening.

Be Where Your Feet Are,

- DK

Find Tattooed and Successful & Zach Peterson:
T&S Instagram → https://www.instagram.com/tattooedandsuccessfulco/
T&S Website → https://tattooedandsuccessful.com/
Zach’s Instagram → https://www.instagram.com/zachjpete/

Find Pressed for Presence:
Instagram →  https://www.instagram.com/pressedforpresence/
TikTok →  https://www.tiktok.com/@pressedforpresence
YouTube → https://www.youtube.com/@pressedforpresence
Spotify → https://open.spotify.com/show/2vYm3Cw...

Find Drew Korf:
Instagram →  https://www.instagram.com/drewkorf/
TikTok →  https://www.tiktok.com/@drew.korf

Show Chapters:
00:00 – The Big Move
02:26 – Weighing Options: Taxes, Culture, and Community
03:54 – The Fear of Change
06:10 – Beginnings in Boise
08:56 – Building Community
12:13 – Fashion, Culture, and Arizona
14:49 – Trade Shows, Conventions, and Brand Growth
24:47 – Artist Partnerships and Supporting Creatives
30:57 – T&S on Tour: Hitting the Road
40:06 – Advice for Business Owners Facing Big Decisions
49:07 – Balancing Emotions and Strategy
58:19 – Looking Ahead: The Future of T&S
1:10:00 – Final Thoughts & Thanks