Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Kimberley from OAK Magazine: 'Not' Social Media
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How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that social is the only way you can build your business or promote yourself, your business or brand but there are options. Great options…
In this interview, Kimberley Furness from OAK Magazine and I talk about media from all angles. Even though we are both social media trainers, we agree that media has a greater role to play both in our business and yours.
Kimberley is based in Bendigo in North Central Victoria. She is an award-winning magazine publisher, podcaster, speaker, social media trainer and passionate supporter of regional women in business.
Please go and check out OAK Magazine (it’s fabulous), check out her podcast or follow her on Instagram.
Also mentioned in this episode is Dr Nicolette Snowden Oral Historian and She Mentors on networking and mentoring.
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The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.
Audio production by Jet Streamer.
🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.