Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Sarah from Harden Bearings: Family Business
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Are you one of the many many people who left their home town seeking greener pastures, fame or fortune only to feel that pull back when the time came to raise your own family? I am and so is Sarah Rowan, my guest today.
Sarah lives in rural New South Wales and, alongside her brother, took over the reins of the family business - Harden Bearings and Hardware. She also runs a second business with her husband and, over generations, her family has become an important part of the business community in Harden.
Sarah’s passion for her small town is palpable. Her connection to her family is lovely and the sense that the town itself is one big family shines through. It makes me want to jump in a car and go buy some hardware from them…
To find out more head to Harden Bearings and Hardware on Instagram or Facebook.
Sarah’s other family business is Kumiai Ryu Martial Arts System in Harden on Instagram or Facebook.
Join the Small Town Business conversation on Instagram or Facebook or visit us online.
So many beautiful places are tucked away on roads less travelled. If you’re in one and you’d like to tell your story, please send me an email to smalltownbusiness.pod@gmail.com
Audio production by Jet Streamer
🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.