Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Doug from Gippsland Adventure Therapy: Authenticity
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Over the past two years I’ve talked with a lot of people who took a redundancy or lost their jobs during the pandemic. People who found themselves with either no choice but to start their own business or, in the case of this guest, saw an opportunity to take a risk and explore what he could build with his passion and knowledge and networks.
I’m speaking with Doug Moczynski from Gippsland Adventure Therapy, a wellbeing service working with young people with disabilities or trauma to provide them with a safe space to explore the world, learn and have some fun.
Doug is a larger than life character who brings an energy and authenticity to everything he does. This chat covers a lot of ground, but circles back to how he has built this business by being real and honest and authentic. That comes through in everything he does - from dealing with clients to posting on his social media. What you see is what you get. It works to build trust and networks and community.
So many learnings!
Follow @gippslandadventuretherapy on Instagram or visit www.gippslandadventuretherapy.com.au to find out more.
Join the Small Town Business conversation on Instagram or Facebook or visit us online.
Audio production by Jet Streamer
🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.
About Small Town Business:
Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.
Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.
Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.
Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.
Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.
For more info, visit smalltownbusinesspodcast.au