Small Town Business with Erika McInerney
Small Town Business shines a light on people making big things happen in small towns, regional and rural communities. Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you. Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.
Small Town Business with Erika McInerney
Kate from Umina Beach Book Nook on ‘changing hands’
Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and digital marketing. And then in 2024, out of the blue, she bought her local bookshop and has shared her journey with refreshing honesty.
Kate is not technically from a small town, but she is in a small community and strip of retail shops that functions a bit like a small town - anyone listening from a suburb that has something like this will understand what I mean.
Kate has a lot of great advice to share about what it’s like buying an established business - what to look out for and some of the hurdles she’s jumped and I highly recommend connecting with her on one or more of her own channels because she’s very generous with her time and smarts and also good fun.
Find the Umina Beach Book Nook on Instagram or Facebook and check out Kate and all the things she does on her website here.
Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.
The Small Town Business Podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.
Audio production by Laura at Podcast Support Services.