Small Town Business with Erika McInerney
Small Town Business shines a light on people making big things happen in small towns, regional and rural communities. Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you. Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.
Small Town Business with Erika McInerney
Erika on 'changing hands'
I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if??
In this episode I’ve pulled together five key things to consider, to look out for, to plan for if you’re thinking of buying an established business or, if you already have.
There are more things to consider but here are my five:
Brand reputation and identity
Marketing assets
Staff
Supply chain
Business plan and/or strategy
Let me know if this episode inspires you to get started or to strengthen the business you’re in right now - in your small town.
Mentioned in this episode is String + Salt and The New Red.
Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas.
Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.
Join the Small Town Business conversation on Instagram or Facebook or visit us online.
The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.
Audio production by Laura at Podcast Support Services.