Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker

Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker

Most speakers misunderstand what event planners truly value when booking talent, focusing on credentials instead of problem-solving capabilities, audience engagement, and professionalism. This episode reveals exactly how to position yourself as the perfect choice for any event by understanding the real decision factors planners use.

• Event planners look for speakers who solve specific problems for their audience, not just good presenters
• Successful pitches focus on clear learning takeaways and how you'll help their particular audience
• Top three booking factors: credibility/experience, professionalism/responsiveness, and audience engagement/customization
• Red flags that get speakers rejected immediately: vague value propositions, unprofessional materials, difficult reputation
• Small gestures like thanking event teams and being easy to work with significantly impact rebooking potential
• Effective speakers tailor their content to each event's industry, theme, and challenges

Make sure to subscribe so you never miss an episode, and share this with a speaker friend who needs to hear it. Next week we'll cover how to price yourself as a speaker without undercharging or overpricing.

Chapters

• 0:00 Introduction to Speaker Success
• 1:05 Event Planners Want Problem Solvers
• 3:45 Top Three Booking Factors
• 6:15 Red Flags That Get Speakers Rejected
• 8:35 How To Get Booked Consistently
• 9:20 Next Episode Preview

Transcript

Ep. 3 –  You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker 

🎤 Welcome to Booked, Banked, and On Stage—the go-to podcast for speakers ready to get paid and own the stage!

In today’s episode, I’m revealing what event planners really want when they’re choosing speakers—and it’s not what you think. It’s not about having a big name or a shiny website. It’s about solving problems, aligning with their goals, and making their jobs easier.

In this episode, you’ll learn:

• What makes a speaker irresistible to event planners
• Why understanding an event’s goal is non-negotiable
• The 3 factors planners use to say “yes”
• How to write a pitch that gets attention
• What red flags get you tossed from consideration
• Tips to boost your credibility—even if you’re not famous
• How to become a speaker planners rebook again and again

🔑 Key Takeaway: Be the speaker who brings value, not just inspiration.

📣 Next week: I’m talking about how to price yourself as a speaker—without undercharging or scaring off planners. Hit that subscribe button so you don’t miss it!

Connect with Me:
Instagram: @thenorthcuttspeakingagency
Website: https://www.thenorthcuttspeakingagency.com
Speaker Support Services: https://bit.ly/workwithdeborah

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