Episode 6: How to Write a Winning Speaker Bio That Attracts Event Planners

Have you ever wondered why some speakers get booked for every conference while others struggle to land even one gig? The secret might be hiding in plain sight: your speaker bio.

In this value-packed episode, Deborah reveals what 87 professional event planners (who collectively book over 2,000 speakers annually) actually look for when selecting speakers. You'll discover the 5 essential elements every winning speaker bio must include, learn how to craft a Unique Value Proposition that makes you the obvious choice, and uncover which forms of social proof actually matter to decision-makers.

Most speakers make the critical mistake of writing their bio like a resume—focusing on their own accomplishments rather than the audience's needs. By the end of this episode, you'll have a proven 30-minute framework to transform your speaker bio from forgettable to irresistible, helping you get booked, get paid, and own the stage.

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Transcript

Have you ever wondered why some speakers get booked for every conference while others struggle? In this episode, Deborah reveals the surprising results from surveying 87 professional event planners about what they really look for in speaker bios. Learn the 5 essential elements of a winning bio, how to craft an irresistible value proposition, and the formatting tricks that ensure your bio gets read, not skimmed. Plus, get a simple 30-minute framework to transform your speaker bio today!

Key Moments:

• 00:00 Introduction and hook
• 02:15 What event planners actually care about
• 05:30 The 5 essential elements of a powerful speaker bio
• 09:45 Crafting your Unique Value Proposition
• 12:50 Social proof that actually matters
• 16:10 Formatting tips for scanability and impact
• 19:05 Challenge and call to action