Episode 008 The Best Social Media Strategies to Promote Your Speaking Business

Are you tired of posting and praying for gigs that never come? In this episode of Booked, Banked, and On Stage, I’m breaking down how to turn your social media feed into your personal speaker bureau. We’re not chasing likes—we’re securing paid speaking engagements with content that connects, converts, and gets you booked!

👉 Whether you’re just starting out or need to refresh your speaker marketing, I’ll walk you through:
 ✔️ The 5 best content types every speaker should post
 ✔️ My exact Social-to-Stage Conversion Framework
 ✔️ How to use LinkedIn, Instagram, YouTube, TikTok & Facebook strategically
 ✔️ The bio script that attracts event planners
 ✔️ Real stories of speakers landing $5K gigs with simple tweaks

This isn’t theory—these are field-tested strategies from speakers just like you who went from overlooked to overbooked.

🔗 Hit play and learn how to stop ghosting your social and start using it to book the stage you deserve.

⏱ TIMESTAMPS:
00:00 – Welcome & Why Social Media Isn’t Optional
02:00 – Case Study: Turning LinkedIn Into a Booking Engine
04:32 – Breakdown of Social Media Platforms for Speakers
07:15 – 5 High-Impact Content Ideas
10:22 – Weekly Content Plan for Speakers
13:40 – The Social-to-Stage Conversion Framework
18:00 – What to Put in Your Bio to Get Booked
21:15 – Story: How Ghosting Social Media Cost a Speaker a Gig
24:00 – Tools, Mindset, and Final Tips for Visibility

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📲 Share with a speaker friend who needs this episode
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Transcript

The Best Social Media Strategies to Promote Your Speaking Business

Booked, Banked, and On Stage with Deborah Northcutt

📝 Episode Summary:

Let’s face it—if your content isn’t showing up in a decision-maker’s feed, you might as well be invisible. In this powerful episode, I’m breaking down how speakers can stop posting just to post, and start creating content that gets them booked.

Whether you’ve been ghosting your feed or unsure what to post next, this episode gives you the exact strategies to turn social media into your personal speaker bureau.

💡 What You’ll Learn:

• Why event planners are scrolling, not searching
• The 5 content types every speaker needs to post weekly
• The Social-to-Stage Conversion Framework that gets you booked
• What your bio must include if you want gigs
• How one speaker missed a $5K opportunity (and how to avoid it)

🧠 Key Takeaways:

• Be visible, valuable, and vocal
• You don’t need to post daily—you need a system
• Captions matter (85% of viewers watch on mute!)
• Behind-the-scenes content builds trust faster than a polished promo
• Your bio isn’t just a bio—it’s your booking funnel

⏱️ Timestamps:

00:00 – Welcome & why this episode matters
 02:00 – Real story: from invisible to booked using LinkedIn
 04:30 – Platform breakdown: LinkedIn, IG, YouTube, TikTok, Facebook
 07:15 – 5 high-converting content types for speakers
 13:40 – The Social-to-Stage Conversion Framework
 18:00 – How to write a “booking bio” that sells
 21:15 – The costly mistake of ghosting your social
 24:00 – Final recap & actionable next steps

📲 Resources & Links:

• Want help turning your content into contracts?
   👉 Schedule your free visibility strategy session
• Share this episode with a speaker friend who needs it!
• Follow me on LinkedIn → [Insert your LinkedIn link]

🙌 Let’s Stay Connected:

📌 Instagram: https://www.instagram.com/thenorthcuttspeakingagency
 📌 Facebook: https://www.facebook.com/groups/supportforspectacularspeakers
 📌 Website: https://www.thenorthcuttspeakingagency.com

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