Booked Banked & OnStage
Welcome to Booked, Banked & On Stage—the podcast for speakers who are ready to get booked, get paid, and own the stage!"
If you’re ready to stop speaking for free and start making money from your message—you’re in the right place.
Booked Banked & OnStage
Episode 009: How to Use LinkedIn to Land More Speaking Gigs
Are you using LinkedIn strategically—or just letting it collect digital dust? In this value-packed episode, Deborah Northcutt shares how speakers can transform LinkedIn into their #1 tool for landing high-paying speaking engagements.
From optimizing your profile, to crafting content that attracts decision-makers, to building real relationships with event planners — this episode is your complete guide to LinkedIn success as a speaker!
What You’ll Learn:
✅ How to position yourself as an expert worth booking
✅ LinkedIn profile optimization tips that attract event planners
✅ How to showcase speaking experience (even if you’re new!)
✅ The EXACT content strategy that gets speakers booked
✅ How to build high-value relationships that lead to paid gigs
✅ Common LinkedIn mistakes speakers make (and how to avoid them)
Timestamps:
00:00 - Welcome & intro: Why LinkedIn is a game-changer for speakers
02:41 - The "speaker gig gold mine" mindset shift
03:34 - Where decision-makers are hanging out online
05:16 - How Deborah helped speakers shift to premium opportunities
07:20 - How to optimize your LinkedIn profile
09:35 - Writing an engaging About section (with examples)
11:21 - Showcasing your speaking experience (even as a beginner)
12:18 - How to collect and use LinkedIn recommendations
13:32 - LinkedIn SEO: Skills and keywords to use
13:56 - Importance of a professional headshot
14:24 - Creating content that positions you as an expert
15:18 - The EIC Formula: Educate, Inspire, Challenge
17:33 - Types of posts that attract event planners
18:56 - How often (and when) to post on LinkedIn
19:50 - The power of strategic commenting
20:19 - How to identify and connect with the right decision-makers
21:40 - Crafting personalized connection requests
23:44 - Why speakers should collaborate and refer each other
24:31 - Using LinkedIn groups to find speaking leads
25:51 - Deborah’s weekly networking system
26:18 - Turning engagement into paid speaking gigs
28:34 - Outreach templates that convert
29:52 - How to follow up without being spammy
31:09 - Common mistakes speakers make on LinkedIn
32:24 - Bonus tips: Using LinkedIn Events & LinkedIn Live
32:52 - Weekly LinkedIn action plan for speakers
34:15 - Final thoughts & how to support the podcast
Action Plan:
✔ Rewrite your LinkedIn headline
✔ Update your About section to tell your story
✔ Post 3x this week using the EIC formula
✔ Spend 15 min/day engaging with ideal clients
✨ If this episode helped you:
👉 Leave a ⭐⭐⭐⭐⭐ review
👉 Share with another speaker who needs this!
Connect with me on Social Media:
- LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
- Facebook: https://www.facebook.com/groups/blackwomenpodcasters
- Website: https://www.thenorthcuttspeakingagency.com
- Work With Me: https://bit.ly/workwithdeborah
Thanks for listening--keep showing up, speaking out, and making an impact!
Episode 009: How to Use LinkedIn to Land More Speaking Gigs
Host: Deborah Northcutt | Booked, Banked, and On Stage
Are you using LinkedIn strategically—or just letting it collect digital dust? In this value-packed episode, Deborah Northcutt shares how speakers can transform LinkedIn into their #1 tool for landing high-paying speaking engagements.
From optimizing your profile, to crafting content that attracts decision-makers, to building real relationships with event planners — this episode is your complete guide to LinkedIn success as a speaker!
What You’ll Learn:
✅ How to position yourself as an expert worth booking
✅ LinkedIn profile optimization tips that attract event planners
✅ How to showcase speaking experience (even if you’re new!)
✅ The EXACT content strategy that gets speakers booked
✅ How to build high-value relationships that lead to paid gigs
✅ Common LinkedIn mistakes speakers make (and how to avoid them)
Timestamps:
00:00 - Welcome & intro: Why LinkedIn is a game-changer for speakers
02:41 - The "speaker gig gold mine" mindset shift
03:34 - Where decision-makers are hanging out online
05:16 - How Deborah helped speakers shift to premium opportunities
07:20 - How to optimize your LinkedIn profile
09:35 - Writing an engaging About section (with examples)
11:21 - Showcasing your speaking experience (even as a beginner)
12:18 - How to collect and use LinkedIn recommendations
13:32 - LinkedIn SEO: Skills and keywords to use
13:56 - Importance of a professional headshot
14:24 - Creating content that positions you as an expert
15:18 - The EIC Formula: Educate, Inspire, Challenge
17:33 - Types of posts that attract event planners
18:56 - How often (and when) to post on LinkedIn
19:50 - The power of strategic commenting
20:19 - How to identify and connect with the right decision-makers
21:40 - Crafting personalized connection requests
23:44 - Why speakers should collaborate and refer each other
24:31 - Using LinkedIn groups to find speaking leads
25:51 - Deborah’s weekly networking system
26:18 - Turning engagement into paid speaking gigs
28:34 - Outreach templates that convert
29:52 - How to follow up without being spammy
31:09 - Common mistakes speakers make on LinkedIn
32:24 - Bonus tips: Using LinkedIn Events & LinkedIn Live
32:52 - Weekly LinkedIn action plan for speakers
34:15 - Final thoughts & how to support the podcast
Action Plan:
✔ Rewrite your LinkedIn headline
✔ Update your About section to tell your story
✔ Post 3x this week using the EIC formula
✔ Spend 15 min/day engaging with ideal clients
✨ If this episode helped you:
👉 Leave a ⭐⭐⭐⭐⭐ review
👉 Share with another speaker who needs this!