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Building Your Employer Brand on a Budget
Private Practice Survival Guide
In this quick-tip solo episode of the Private Practice Survival Guide, discover how to build a magnetic employer brand without a big marketing budget. Candidates evaluate culture, leadership, purpose, and authenticity—not just pay. Learn how to define your employer value proposition, use raw, unscripted stories as social proof, and elevate the candidate experience with speed, clarity, and respect. You’ll also get a practical roadmap for online presence, review management, and a staff referral program that accelerates hiring and boosts retention.
What You'll Learn
- What an employer brand really is—and why it’s defined by staff, applicants, and your community
- How transparency and a values-forward, even polarizing, stance strengthens fit and retention
- Low-cost social proof tactics: employee videos, patient impact stories, peer feedback, and group interviews
- How to upgrade candidate experience: acknowledge within 24 hours and aim for 48-hour responses
- Building a consistent online presence across LinkedIn, reviews, and a dedicated careers page
- Managing reviews authentically and why constructive feedback helps candidates measure fit
- Designing a staff referral program with clear incentives and simple submissions
- The most common mistakes to avoid and the immediate and 30-day action steps to implement now
Build the brand your best people believe in—and the right candidates will find you. #PrivatePractice #EmployerBranding #HealthcareHiring #RecruitmentStrategy #PracticeGrowth
Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.
Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book
This show is proudly produced at PS Studios — learn more https://www.psstudios.co
