Founder2Founder with Aaron Spivak
Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life.
Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business.
As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person.
Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!
Founder2Founder with Aaron Spivak
How Founders Can Use Personal Branding to Grow a Business with Addison LaBonte
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In this episode of Founder2Founder, Aaron Spivak sits down with Addison LaBonte, founder of Sweet Addison’s, a fast-growing better-for-you bakery shipping gluten-free, dairy-free desserts nationwide. A former Division 1 athlete, Addison has channeled her discipline and resilience into building a brand rooted in authenticity and quality.
After a life-changing health diagnosis, Addison turned to gluten-free living, what started as a personal journey quickly evolved into a thriving business and loyal online community. Her story highlights the power of betting on yourself, building with intention, and creating products that truly serve people.
Chapters
01:16 – Addison’s Background and Unexpected Path to Entrepreneurship
03:42 – How Division 1 Athletics Shaped Her Discipline and Mindset
05:41 – The Power of Delayed Gratification in Business
07:44 – Health Diagnosis That Changed Everything
08:35 – Discovering Gluten-Free Living and a New Passion
09:49 – Starting an Instagram Account That Led to a Business
11:03 – Early Doubts and Getting Laid Off Before Launch
12:33 – Building Sweet Addison’s From a Small Apartment
13:25 – 26 Recipe Iterations to Perfect the Product
14:10 – Transitioning From Home Baking to a Commercial Kitchen
15:13 – Listening to Customers and Building for Demand
17:53 – Launch Strategy: Influencers and Word-of-Mouth Growth
18:44 – Understanding the Gluten-Free Consumer Market
20:08 – Product Innovation: High-Protein, Better-For-You Desserts
21:31 – Challenges of Selling Perishable Products Online
23:13 – Vision for Scaling Into National Retail
25:34 – Why Personal Branding Was a Game-Changer
27:37 – Discipline, Consistency, and Social Media Growth
29:59 – Evolving Her Personal Brand Over Time
31:26 – Viral Content and Learning From Audience Feedback
36:32 – Pushing Limits: From Marathons to Ultra Running
38:17 – The “Deathbed Mentality” and Living Without Regret
40:43 – Training the Mind Through Physical Challenges
42:55 – Childhood Lessons That Built Independence and Resilience
47:16 – Taking a Leap of Faith and Moving to Dallas
50:45 – Advice to Her Younger Self
Guest Links:
Website: www.sweetaddisons.com
Instagram: @sweet.addisons
@organicallyaddison
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