Episode Player
Ep. 58: Amber Waves
Retail Intel
Chapters
0:00
Vertical Integration in Farm Retail
2:08
Welcome and Introduction
4:06
From Economics to Agriculture
8:57
Finding a Niche in Food Production
16:59
The Teaching Farm Mission
25:13
Evolution of the Retail Component
32:17
Creating an Authentic Brand Identity
38:06
Business Growth and Future Plans
43:22
Final Thoughts and Invitation
Retail Intel
Ep. 58: Amber Waves
Jun 16, 2025
Season 1
Episode 58
Phillips Edison and Company
Join Brian Sheehan as he sits down with Katie Baldwin and Amanda Merrow, Founders of Amber Waves. What happens when two aspiring professionals with backgrounds in economics and international relations stumble into farming? For Katie Baldwin and Amanda Merrow, it sparked the creation of Amber Waves Farm, a revolutionary nonprofit teaching farm that's redefining what farm-to-table truly means.
