Episode Player
Ep. 63: FACE FOUNDRIÉ
Retail Intel
Chapters
0:00
Setting The Client Journey
0:34
Meet The Host And Show
0:58
Michelle’s Origin And Vision
4:06
From Postpartum Acne To Concept
6:06
Walk-Ins And Same-Day Strategy
8:12
Debt-Free Growth And Franchising
9:51
Ensuring Consistent Experiences
10:50
Education And Operator Support
11:39
Expansion Goals And Real Estate
14:35
Site Criteria And Co-Tenants
16:06
Demographics And Membership Trends
17:22
Local Activations And Marketing
18:21
Unit Economics And Build-Outs
20:22
FDD Insights And Store Sizing
22:36
Closing And Listener Resources
Retail Intel
Ep. 63: FACE FOUNDRIÉ
Nov 11, 2025
Season 1
Episode 63
Phillips Edison and Company
A facial can be fast, luxurious, and accessible- and still scale nationwide. We sit down with FACE FOUNDRIÉ founder Michele Henry to unpack how an open-air, under-an-hour service became a franchisable engine powered by walk-ins, memberships, and a meticulously designed client journey. From the first location next to a Starbucks to a flagship on Austin’s South Congress, Michele explains why patience in Class A real estate and the right co-tenants can change a brand’s trajectory.
