Episode Player
Ep. 64: Back Nine Golf
Retail Intel
Chapters
0:03
Defining A Lean Golf Model
0:41
Show Intro And Guest Setup
2:08
Brady’s Nonlinear Path To Founding
5:10
Buying And Turning Around A Facility
6:29
Semi‑Passive Reality And Simplicity
8:36
Why No Food And Beverage
10:10
Tech Choice: Full Swing And Realism
12:18
Access, Inclusivity, And 24/7 Convenience
14:28
Data Literacy And Social Influence
16:59
Retail And Membership-Driven Pro Shops
18:48
AUVs, Bay Count, And Footprint
20:56
Site Selection And Co‑Tenancy
22:35
Target Demographics And Growth
23:20
The Future: Wagering, AI, Coaching
26:05
Closing And Where To Find Back Nine
Retail Intel
Ep. 64: Back Nine Golf
Feb 25, 2026
Season 1
Episode 64
Phillips Edison and Company
This episode of Retail Intel explores how Back Nine Golf is reshaping access to the sport through a streamlined, tech-forward indoor model built for today’s avid golfer. Brian Sheehan sits down with co-founder and COO Brady Carlsen to discuss the disciplined choices behind their growth, including a small-footprint, no-restaurant approach that keeps operations simple and member-focused. Brady shares how Full Swing technology, automation, and a clear understanding of their core customer have fueled the brand’s rapid nationwide expansion. Together, they map out what’s next for indoor golf, from skill-based play to AI-driven coaching, and how these innovations are redefining year-round golf engagement.
