Grovian Voices

Grovian Voices is the Podcast for Woodhouse Grove School. It's your behind-the-scenes pass to life at one of the region’s most vibrant co-educational day and boarding schools in Yorkshire.

Tune in for inspiring stories, insightful interviews and exciting updates from students, staff and alumni.

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Grovian Voices

The Business Edit: What Is a Brand, Really? with Rich Hayden, MADEBY7

December 19, 2025 • Season 2 • Episode 23

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In this episode of Grovian Voices: The Business Edit, we welcome Rich Hayden, Managing Director of MADEBY7, a current parent and a founding member of The Grove Business Directory.

With over 25 years’ experience in branding and marketing, Rich shares honest insights into building a business, the realities of working for yourself and how marketing has evolved in an increasingly digital and AI-driven world.

What we cover in this episode:

An introduction to MADEBY7 and the work they do
Why marketing is essential for businesses of all sizes
What a brand really is and how to achieve brand recognition
The value of networking and crafting a strong elevator pitch
Rich’s 25-year career journey, including running a business while at university
The reality of self-employment, including working a second job
How marketing has changed over the years – from early websites to mobile-first design and AI
Rich’s top tips for anyone starting or growing a business.

About MADEBY7

MADEBY7 is a creative branding and marketing agency that helps businesses define their identity, communicate clearly, and stand out in competitive markets. With a strategic approach to branding, design and marketing, MADEBY7 supports businesses in building strong, consistent brands that drive long-term growth.

Connect with Rich & MADEBY7

Your Host: Eve Corry, Development Officer at Woodhouse Grove (st24-)

Studio Technician: Jay Sunley at Woodhouse Grove (st23-)

Music: Paul Corry

Eve Corry

Host