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The Scout Cast
The Scout Cast is your go-to podcast for expert insights on marketing, branding, and business growth, hosted by Ray Hoffman from Scout Consulting WI. Each episode delivers actionable strategies to help businesses increase visibility, generate leads, and drive sales in today's competitive market. 🚀🎙️
The Scout Cast
Marketing the Wisconsin Way: Why We’re Not Like the Rest
Why doesn’t New York-style marketing work in Wisconsin? Because we’re not New York. In this episode of The Scout Cast, we explore what makes marketing in the Badger State a breed of its own—from our loyalty to local businesses, to the sacred Packers schedule, to the magic of brat fry sponsorships.
Whether you're a local brand or a national marketer trying to “speak Wisconsin,” you’ll learn why authenticity, community ties, and a good flannel matter more than flashy tactics here. It’s relationship marketing with a Midwest twist—served with a side of cheese curds.
👉 Perfect for marketers, small business owners, and anyone trying to crack the code on Midwest messaging.
🎧 Listen now and learn how to market with heart—and humor—in the land of lakes, tailgates, and hyper-local pride.
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#TheScoutCast #MarketingWisconsinStyle #MidwestMarketing #WisconsinSmallBiz #HyperLocalMarketing #MidwestCharm #MarketingPodcast #WisconsinPride #SupportLocalWI #SmallTownMarketing #AuthenticBranding #ScoutConsulting #CheeseCurdMarketing