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The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
The Affluent CEO Show
She didn't build the wrong life. She just built it as the wrong woman.
This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her.
Not fully.
This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding.
Because more growth isn't what's missing. Honesty is.
Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there.
Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is.
Not hustle. Not performance. Not another blueprint.
Sovereignty.
Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins.
Follow now.
If this found you, you already know why.
Follow now. The woman you are becoming is already listening.
📲 Follow me for more exclusive content:
👉 Instagram: https://instagram.com/yulianafrancie
👉 Facebook: https://www.facebook.com/YulianaFrancie/
👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/
The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
From Corporate to Startup: Real Marketing, Real Money & Building Borderline
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In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency.
Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.
This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.
In This Episode
- Why Borderline was created and who it’s for
- The truth about investor money vs. bootstrapping
- Why marketing starts with story, not ads
- How to think about funnels, customer experience, and retention
- The biggest mindset shift when leaving corporate life
Connect with Julie Matzen on https://www.instagram.com/the.boarderline/
If this episode is hitting ... it's not random.
You're ready for the next version of you.
Start here: https://yulianafrancie.com/embody/
