.png)
The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
The Affluent CEO Show
She didn't build the wrong life. She just built it as the wrong woman.
This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her.
Not fully.
This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding.
Because more growth isn't what's missing. Honesty is.
Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there.
Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is.
Not hustle. Not performance. Not another blueprint.
Sovereignty.
Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins.
Follow now.
If this found you, you already know why.
Follow now. The woman you are becoming is already listening.
📲 Follow me for more exclusive content:
👉 Instagram: https://instagram.com/yulianafrancie
👉 Facebook: https://www.facebook.com/YulianaFrancie/
👉 LinkedIn: https://www.linkedin.com/in/yulianafrancie/
The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
Breaking the Hustle Cycle: Culture, High-Performing Anxiety & Choosing Yourself
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of The Affluent CEO Show, Yuliana is joined by Melissa Ng (New York), founder of Malu Journey, for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside.
Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.”
They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment.
The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.
If this episode is hitting ... it's not random.
You're ready for the next version of you.
Start here: https://yulianafrancie.com/embody/
