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The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
The Affluent CEO Show
She didn't build the wrong life. She just built it as the wrong woman.
This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her.
Not fully.
This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding.
Because more growth isn't what's missing. Honesty is.
Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there.
Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is.
Not hustle. Not performance. Not another blueprint.
Sovereignty.
Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins.
Follow now.
If this found you, you already know why.
Follow now. The woman you are becoming is already listening.
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The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
You Don’t Have a Strategy Problem. You Have an Identity Problem.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’ve done the courses.
You’ve followed the strategies.
You’ve refined, optimised, and executed.
So why does it still feel… off?
In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy.
After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau:
It’s not strategy. It’s identity.
This episode explores:
- Why strategy is no longer your bottleneck
- The hidden cost of overthinking and over-refining
- How burnout is a symptom—not the problem
- The shift from performing to embodying
- Why your business will only grow to your level of consciousness
If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns…
This is your turning point.
Because your next level isn’t built by doing more.
It's built by becoming more.
→ Start your next level: yulianafrancie.com/embody
If this episode is hitting ... it's not random.
You're ready for the next version of you.
Start here: https://yulianafrancie.com/embody/
