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The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
The Affluent CEO Show
She didn't build the wrong life. She just built it as the wrong woman.
This is for the woman who has already succeeded — and knows, in the place she doesn't say out loud, that the woman who built it isn't her.
Not fully.
This isn't a podcast about strategy. It's about the identity underneath it. The nervous system driving it. The truth she's been avoiding.
Because more growth isn't what's missing. Honesty is.
Every episode dismantles the performance — the one that built the business, the income, the life — and reveals what it's costing her to stay there.
Through raw conversations, precision frameworks, and the kind of depth that confronts instead of comforts — this is where she stops expanding from who she was and starts leading from who she actually is.
Not hustle. Not performance. Not another blueprint.
Sovereignty.
Hosted by Yuliana Francie — CPA, author of Embody. Elevate. Expand. — this is where the performance ends and she begins.
Follow now.
If this found you, you already know why.
Follow now. The woman you are becoming is already listening.
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The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.
Why Brilliant Executives Feel Like Beginners When They Build Their Own Business
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Women now start roughly half of all new businesses, and applications are climbing sharply. A large share of that is senior women walking out of corporate, and almost no one prepares them for the first 12 months.
Yuliana Francie spent 25 years as a CPA and corporate strategist, managing a $450 million business and negotiating $1.8 billion in tender deals. Then she opened a skin clinic and spent three weeks deciding whether to spend a few thousand dollars on marketing.
Nothing about her capability had changed. Something else had.
In this episode:
- Why the business stops being a business and becomes a mirror
- The two-founder test: same launch, same result, completely different next move
- What the research says about why high performers are the most exposed, not the least
- Why hiring a mentor was an identity decision, not a strategy one
- Validation leadership, and what replaces it
One question to leave with: what job have you unknowingly given your business?
Businesses are designed to create value. They were never designed to validate yours.
If today's conversation felt uncomfortably true, trust that feeling.
Take the Scaling Blindspot Audit™ and discover the blindspot quietly keeping you in survival instead of sovereignty. Go to http://www.yulianafrancie.com/blindspot
