Advancing the Legacy
Advancing the Legacy highlights generational succession planning in the Beef Industry. We tell families' stories about navigating successes, troubles, and humor around passing the baton from one generation to the next.
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Advancing the Legacy
Lisa Fuller: The Strength to Keep It Rolling
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Lisa's journey began in Western Kansas, where she grew up on a large farm. The hay business in Emporia faces unique climate challenges, impacting yield. Multi-generational ranching is a significant aspect of Lisa's family history. Gary's passing in 2014 forced Lisa and her sons to adapt quickly to running the business. The boys have taken on significant roles in the family business after their father's death. Succession planning is a work in progress for Lisa, focusing on protecting family land. Input costs and regulations are major challenges in the agriculture and trucking industries. Sustainability practices are crucial for maintaining the health of the land. Community support has been vital for the family after Gary's passing. Transparency in agriculture is important for building trust with consumers.
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