Advancing the Legacy
Advancing the Legacy highlights generational succession planning in the Beef Industry. We tell families' stories about navigating successes, troubles, and humor around passing the baton from one generation to the next.
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Advancing the Legacy
Mark Roeber: 135 Years of Legacy
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Today we head to Paonia, Colorado, to sit down with Mark Roeber. He operates Mt Lamborn LLC and Mt Lamborn Triple LLP. This multi-generational operation’s story begins in 1889, when the first generation purchased the property from the Utes, establishing a legacy that runs as deep as the canyons west of Crested Butte. Mark and his wife Jody have four children. Their oldest son, Chase, is planning to carry their heritage forward. Mark is a dedicated advocate for the cattle industry, who has served on Colorado Cattlemen’s and Public Lands Council boards. Mark’s leadership was vital as he served with CCA when Terry was hired. It is an honor to hear Mark's story of preservation, transition, and ensuring his family’s legacy endures
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