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Advancing the Legacy
Advancing the Legacy highlights generational succession planning in the Beef Industry. We tell families' stories about navigating successes, troubles, and humor around passing the baton from one generation to the next.
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Advancing the Legacy
Paul Bernklau: Buying Cattle, A People Business
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I’m joined by Paul Bernklau, a 91-year-old cattle buyer who spent decades traveling in Colorado, Wyoming, and Utah, consigning cattle and building relationships along the way. Paul grew up on a ranch near Rifle, Colorado, but when he was 19, his father became ill, and the family had to sell the ranch. Paul went on to work as a ranchhand before finding his life’s work in cattle buying — what he calls a people business, not a cattle business. Paul has been married to the love of his life, Carla, and has devoted himself to caring for her. Quick note: this interview was recorded by phone, so Paul is quieter than me at times, but his stories are worth a listen.
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