Advancing the Legacy
Advancing the Legacy highlights generational succession planning in the Beef Industry. We tell families' stories about navigating successes, troubles, and humor around passing the baton from one generation to the next.
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Advancing the Legacy
Randy Rusk: The Road Back Home
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A Westcliffe CO native with deep roots, Randy Rusk operates a high-altitude cow/calf operation at 8,000 feet. 12 years after leaving home and working in the livestock industry across the country, Randy and his wife Claricy—whose family has been in Westcliffe since 1860—returned home to build their own legacy. From starting a local feed store to taking over the family ranch, Randy has come full circle; today, he works alongside his son, who now raises the next generation in the very house where Randy was born.
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