Building Champions for Life

Saving Lives After Service: Matt Maples' Vision for Veteran Support

Kirk Spahn Episode 18

Matt Maples, shaped deeply by his family’s tradition of military service and the strong values imparted by his grandfather, has devoted his life to supporting veterans in meaningful and lasting ways. Though unable to serve himself, he has become a leader in USA Cares, focusing on the urgent crisis of veteran suicide and the unique challenges veterans face when transitioning from military to civilian life. He recognizes that veterans often lose their sense of community, identity, and purpose, which can lead to devastating outcomes without the right support.

Through USA Cares, Maples has championed a proactive approach that emphasizes early intervention, emergency financial assistance, and the rebuilding of community support to prevent homelessness, job loss, and suicide among veterans. By drawing businesses, nonprofits, and individuals together, he demonstrates that leadership is about building genuine relationships and meeting people’s needs with empathy and action. The lessons he shares—from accountability and resilience to collective purpose—extend far beyond veteran care, serving as vital reminders for society about the enduring value of service, teamwork, and compassion.

Matt urges everyone to make a real difference by contributing to the ongoing support of veterans in Texas. To become part of this important effort and stand with those who have served, please visit here.